Overview of Little Blue Whale Hotel Management Company

From 2000 to 2004, the turnover was 65.438+0.8 billion yuan, 65.438+0.84 billion yuan, 65.438+0.93 billion yuan, 65.438+0.78 billion yuan and 65.438+0.965438 billion yuan respectively, ranking first in Hubei's catering sales for five consecutive years.

In the mid-1990s, the concepts of "scientific diet, balanced nutrition" and "healthy diet" were initiated in China, and the software system of "computer catering" for scientific diet was developed, which filled the gap in this field in China. At present, it has provided customers with more than 80 million computer catering services for free, which has been well received by customers. In order to spread the concept of healthy catering, raise the awareness of scientific catering and promote the development of healthy catering, the company has established New Food newspaper and Fashion Food magazine, which are provided to customers free of charge, so that the concept of healthy catering and scientific catering knowledge can enter the homes of ordinary people. In the long-term persistent practice of healthy catering, the "five steps of healthy eating" was summarized and refined, which found an effective way to "eat healthy" for the national diet health.

In order to get out of the quagmire of homogeneous competition, the marketing experts of the company have refined the business strategy of "differentiated chain, misplaced operation and characteristic store" through a lot of investigation and demonstration, and put forward the three-card chain model: under the premise of the unchanged chain culture of Little Blue Whale, according to the consumption characteristics of each city and region, different cards will be implemented in the stores in the city, and one store will be implemented; Promote "Wuhan brand" in stores outside the province and make special dishes of famous hotels in Wuhan; The "Hubei brand" is implemented in stores outside the province, and the dishes from cities and counties all over the province are moved outside the province, which fully reflects the flavor of Hubei.

Practice has proved that in today's increasingly fierce market competition, Little Blue Whale spent 18 years, insisting on reading the classics of honesty, playing a good health card, taking a good chain road and operating a good specialty store, forging the first catering brand with health connotation in China. Therefore, the company has been awarded "Top 100 Catering Enterprises in China", "National Youth Civilization", "National First-class Hotel", "National Top Ten Catering Chain Enterprises", "China Famous Store", "National 100,000 Shops Demonstration Unit without Fake Goods", "China Commercial Credit Enterprise" and "Hubei Famous Store" by the Central Committee of the Communist Youth League, the State Bureau of Domestic Trade and the municipal governments. We have reason to believe that in the near future, with the joint efforts of Little Blue Whale people, we will walk out of Hubei with excellent corporate culture, healthy catering brands and distinctive new business models, and become a banner of the national catering industry, leading enterprises to a more brilliant tomorrow.