20 17 encyclopedia of product naming skills

The latest collection of innovative product naming techniques

1, symbol naming product name

Named after beautiful things, it vaguely contains the expectations of the namers for their own careers, which has obvious symbolic significance.

2, elegant naming product name

In order to cater to the literati, the names of some businessmen sound like the study of literati. Use words like "house", "residence", "porch" and "yuan". Such as Tianxiangzhai restaurant and Liuweizhai farmhouse restaurant.

3, special word naming product name

For example, Chinese medicine shops often use the word "Tang", such as Tongrentang, Heniantang and Yishoutang. The word' room' is commonly used in western pharmacies, such as Yimin Pharmacy, Huamei Pharmacy and Cao Zhou Pharmacy. Barbershops use "halls", such as new hair salons and rose hair salons; Hotels like to be called restaurants, restaurants, restaurants, food cities, hotels, restaurants and so on. Let people know what industry it is at a glance. Also, silk shops like to use "fragrance", fruit shops like to use "phoenix" and amusement parks like to use "big world".

4. Name the product in Kyrgyz.

Businessmen like to make money and treasure, and pay attention to oral color, so the words "dragon", "health", "long", "xing", "yuan", "Mao" and "fa" are the most common words in enterprise names. The names in Kyrgyz are: Wanchang, Duofeng, Yongxing, Five Blessingg, Xintai, Xinsheng, Yiyuan, Huatai, Changxing and Hongfu. There are three other words, such as Five Blessingg Tower, New Long Hair, Sanyangsheng, Dayun and so on.

5, cater to the naming method, product naming

Whether it is a company or a commodity, it should be customer-oriented, and use auspicious words that the public likes in the name of the company or commodity to cater to the customer's pursuit of happiness and harmony and attract business.

For example, Juxian Building, Juxian Mountain Villa, Juxian Pavilion, Fengshun Building, Dafugui and so on. Very popular with customers. They think that when they get there, they will make themselves "prosperous", so customers are crowded and business is booming. For example, welcoming guests, welcoming guests and joint promotion also add elegant colors to such a name.

6. Product name by name synthesis method

Combining names with auspicious words is also a new naming method.

For example, a man named Qian runs an entertainment city, named "Unlimited Money", which reminds people of the meaning of "boundless future and vigorous development".

If you go further, you can use allusions and idioms. For example, "When will the West Lake stop singing and dancing outside the Qingshan Building outside the mountain" is an example.

7. Name products with proverbs

Elegant language can only be appreciated by intellectuals and nobles in the upper class, and of course it is easy to become famous all over the world. But it is easier to win the affinity of ordinary people with colloquial names, sometimes louder than elegant names.

8, homophonic naming product name

Homophonic naming is also a good naming method. For example, "winning" snacks means "winning".

9. Implicit naming of product names

Opening your heart and speaking freely is a kind of masculine beauty, and it is a kind of implicit beauty. Implicit names can make customers chew endlessly and have endless aftertaste. It is said that there is a hotel famous for its wine. The secret is to achieve six necessities in the brewing process: the millet must be neat, the tiller must be solid, the Zhan must be clean, the pottery must be good, the temperature must be good, and the spring must be fragrant. Therefore, it is called "six habitats". The old Beijing name "Liubiju" was later adopted.

10, raw material naming method product naming: a method of naming according to the characteristics of raw materials. Such as Wuliangye.

1 1, brand naming product naming: For example, Shanghai Phoenix Bicycle Company is named after the "Phoenix" bicycle brand.

12, enterprise naming product naming: enterprise companies combine their own business characteristics and strive to be reflected in the name of the enterprise company.

13, claiming to name the product.

Boasting naming is a method and means to boast about product quality and cheap goods; It is also to cheer yourself up, enhance self-confidence, attract customers and give people a sense of trust. For example, "cheap square" means that the price is lower than others; "Permanence" means that the goods are durable; "Eat fast" is the expression of beauty; "Tianxia Xiang" is a prominent position, which means that "this thing should only be found in the sky, and it is rare to smell on earth"; "Lean" means that the production technology of goods is high.