What are the characteristics of the consumer groups of e-sports products and services?

The consumer groups of e-sports products and services are characterized by youth, high education and high consumption level.

The characteristics of e-sports users in China market are very concentrated and younger. Ctrip data shows that the age of e-sports hotel customers ranges from post-80 s to post-00 s, and "post-90 s" accounts for an absolute majority.

Among the e-sports users in China, 70% are men and 30% are women, mainly distributed in second-and third-tier cities; Higher education, undergraduate and above accounting for nearly 45%, higher income, rich hobbies, respect for IP, support for creation, and more importantly, have a good habit of paying for content and a high level of consumption.

E-sports consumers want hotels to provide professional supporting services.

1, professional e-sports facilities

High-power e-sports equipment has now become the "core selling point" of professional e-sports hotels, and it is also an important requirement for users to experience. They have high requirements on computer configuration, and will care about the computer's graphics card, processor, system, refresh rate and so on. High configuration can give players a smooth game experience, so it is essential to prepare professional high-end e-sports facilities for e-sports hotels in the name of e-sports.

2. Multi-room type

At present, in Meituan and major online booking platforms, the demand for double rooms, triple rooms and quadruple rooms is often in short supply, which also intermittently illustrates a problem: it is normal for young players to come to the e-sports hotel together. In order to meet this social demand and market demand, the room type of e-sports hotel can be built mainly by many people.

3. Quality service level

E-sports players stay in the room much longer than ordinary guests, so the demand for store service level will be higher. However, the operation system of e-sports hotels is larger than that of traditional hotels, with rich contents and details, from service health and catering to sales and operation of events and stores.

Therefore, the e-sports hotel should provide professional and systematic process training for every employee, so that employees can have a professional understanding of e-sports, understand the configuration, use, problem-solving methods and service processes of in-store accommodation, and let consumers not only enjoy the high-quality e-sports experience comparable to professional players, but also enjoy private and comfortable accommodation services, thus leaving customers with a good experience in actual store operation.