How to get the interview opportunity of product assistant and how to work and study quickly

First, the product manager career development points

Deliver excellent products (the greatest criterion of success)

Release some products and accumulate experience (products have different life cycles and need several complete product production processes to improve).

Become an industry leader (spend more time studying the industry and customers)

Join a team that can keep learning new skills.

Choose a company that can learn the most.

Choose a growing company (there are new opportunities at any time)

Choose a boss who trusts you (find a good boss and try to let him know that you are loyal and reliable, can make excellent products and have the courage to take on heavy responsibilities)

Strive to improve work efficiency (how to choose, time management)

How to combine your role with the development of the company (broaden the scope of work, get in touch with broader product management, and understand how each part of the product chain forms a larger product structure)

Help the team come up with something practical as soon as possible (patrol the work of the whole team to see if you can help some employees deal with some difficult problems, or study the delayed work to dispel their doubts, so it is easy to integrate into the new team)

Do something more important to the team and the company (highlight the boring work, prove that you can do more important work, and then find out what you think is important and make a contribution)

Accept cross-team or company-wide tasks (popularity in the company affects promotion, leads big projects in the company, teaches training courses or attends staff meetings)

Define and measure success (quantify the value that success brings to the team)

Don't let the team do unimportant work (guide the team to do more important things, if not, suggest the boss to dissolve the team, provided that the investigation is done to ensure that the suggestion will be adopted, or consider changing teams)

Don't be passive, you should take the initiative (documentation is not your job, it is just a tool to ensure that engineers build functional features according to specifications, and if they can't do this, they can either rewrite specifications or express their ideas in another way to convince your team to accept them).

Prove that you are qualified for a higher level of work (ensure that you can meet all the requirements of the next level and build a good reputation at the same time)

Find a mentor (find someone who you think is really strong in a certain field and communicate with these mentors with specific questions)

Build a reputation (reputation is as precious as gold, and the most direct way is to deliver results, pay attention to what people think of you, and ensure that the impression left is as expected)

Second, other professional points

1. You should be an observer as soon as possible, and don't rush to change or break anything. In most cases, there is an inherent decision-making culture, and there are reasons for the existing priority of things. First of all, we should understand the cause of the matter, make ourselves curious, and don't try to make a decision.

The way to reach the critical point as soon as possible is to highlight your own value and try to make something indispensable to yourself.

Find out your own decision-making system and principles and convey them as much as possible. Always stick to your principles and you will find different solutions. For example, when the user has used a function and feature in a non-shortcut way and is familiar enough, the shortcut pop-up is meaningful, so don't show it in advance.

2. The person who writes the content defines the history, and the person who tests and develops records the history. Be sure to find something you are interested in after work hours as a career development.

The product manager should be the customer's expert, which is the fundamental difference between PM and developers and testers. Look at all the questions from "who is the customer" and "what is success".

It is very important to understand and be interested in the internal technical principles of products, and to know as much as possible about design and user research.

3. Do something interesting and important.

It is important to convey to people what you are doing, and the product demonstration is the best proof of the work. Never give up, find a boss who trusts you.

Goal-oriented, focused, prioritize, continue to pay attention to product practicality, and do everything from beginning to end. Encouraging others, excellent technical skills and good communication skills are all plus points.

4. Open mind, strong curiosity, desire to keep learning, learning from people around you, real communication does not need cooperation, you must realize that you can never be the best marketer, engineer or salesperson.

In many levels and audiences, the project manager is not an obvious and strictly defined position. Think about what makes you happy, consider your style, find your own good field, be excited and motivated, and be motivated and compassionate.

When an opportunity arises, we should be able to seize it and believe that it will eventually come true.

The MBA degree itself is of little value in the science and technology industry, and may be needed in the management consulting industry, but the MBA value of top schools lies in the ability to establish a strong interpersonal network. You need to seriously consider what you want from it and why you should invest time and money.

5.PM job responsibilities:

Mainly in four aspects: demand research, product definition, business modeling and product acceptance.

Around four aspects: data analysis, project management, product operation and marketing.

Third, PM interview points

PM interview What?

Requirements analysis ability, interactive design ability, logical thinking ability (management process, drawing prototype, writing documents), communication and expression ability, project management ability, data analysis ability, market analysis ability, management leadership ability.

What should I prepare before the interview?

Dress appropriately, know the company and products, bring your resume and materials, and give yourself a mock interview.

Common interview questions?

Introduce yourself in a way that others can remember (100~200 words, 1~2 minutes, examine PM's ability to grasp key points, only talk about work-related things, and the resume content does not need to be repeated, focusing on some experiences that are consistent with the product, such as entrepreneurship or internship experience, and guiding the interviewer to ask questions in your strengths);

Why choose this company (product) (company advantages, product advantages, interest combination, development prospects);

How to obtain and discover user needs (questionnaire survey, core user interview, competitive product analysis, data analysis).

Tell me about these projects you have done and the role you played in them.

Focus on one of your most successful projects.

What would you do if this project came again?

Where do you usually read data from? What is the most important data change recently? What is the conclusion?

Tell me about your typical work flow from work to work every day.

Investigate the basic skills, expressive ability and logical thinking ability of product managers.

Which new App have you used recently? Talk about its characteristics, logic, details, patterns, etc.

How much do you know about the complete product process?

What do you do when your views are different from those of your superiors?

Would you mind seeing what applications are installed on your mobile phone?

Investigate curiosity, product perspective, understanding of product complete process, execution ability and upward management ability.

Tell me about a PM that you contact or understand. What are the distinctive qualities that make him stand out in this profession?

What do you think is the core competitiveness of product managers?

Investigate the learning ability and the depth of understanding of the product manager profession.

What are your strengths?

Do you have any long-term hobbies that you can talk about in depth?

Investigate the degree of self-awareness and the depth of excavation of something (hobby). There is no standard answer to every question, and the answer will be different because of everyone's understanding, love and stage of the product.

From these answers, we can extract the relevant abilities of job seekers:

Basic product skills; Executive power; Ideas and logic; Learning attitude; Industry knowledge; Teamwork ability; Independent thinking ability; Intelligence level; final conclusion

Score each item, and then draw the final conclusion.

Other awards:

1. The resume is beautifully written, beautifully formatted and well documented; A resume of the author is attached for your reference.

2. There are works, documents, prototypes and examples of final realization; I brought my own App prototype document during the interview, and here is a mind map.

3. Be punctual.

Answers to classic questions in written test?

(brush off more than 80% of people, pay attention to ideas and directions. Do not pay attention to space. Find more questions online)

Baidu Bice 1: For Baidu knowledge products, such as Zhihu and Encyclopedia, please explain what unique functions can be combined with mobile phones when designing wireless products for them. What new usage scenarios and functions can be derived?

Idea: PM makes products in two directions, from 0 to 1, from scratch; From 1 to n, do micro-innovation on the original basis to extend the product life cycle as much as possible. Baidu's problem belongs to the latter, which is relatively easy. It only needs to extend the product life cycle through dynamic iterative micro-innovation.

Reference answer: Baidu knows that it tried to socialize in the past. Due to the lack of an effective social relationship chain, Baidu knows that the answer has a wide range of knowledge, a low degree of specialization and a challenging socialization direction. Don't put too much thought into it.

The more successful innovation attempt is to do the vertical mode of knowledge question and answer, and do some vertical market segments such as maternal and child, pets and student homework. This is a relatively successful wireless product at present. At present, the better products made internally are Baidu Know, Baby Know, homework help and Thumb Doctor. We can talk about this.

You can also consider other market segments with space to fully tap the needs of users. In addition to product design, if you can put forward a feasible business model and have a clear way to realize profit, you will get extra points.

For question and answer products, the future strategy is to turn information into service, better serve users and create value for users through question and answer information flow. Do deep and vertical, in order to further meet the needs of users, attract more users to come in, and better sell traffic to make money. The essence of this model has not changed, but it is deeper and more vertical. It is version 2.0 of Baidu Q&A product.

Baidu Pen Test 2: Under the premise of considering the current usage habits of map users, please design an O2O product carried within the framework of Baidu map, and the product direction is not limited. (Note: It shall include but not be limited to the following contents: main functions of the product and overall process of the product; The value of the product; . The product direction can be a brand new product direction not covered by Baidu map, or an existing O2O product)

Idea: Gaode and Baidu have different product strategies. Baidu chose the business model of realizing O2O and provided users with various O2O services through LBS services. However, Gaode gave up online and switched to offline, and chose to be an LBS development platform, which is consistent with Ali's idea of being a platform, so many activities of Gaode LBS Open Platform Salon can be seen online.

Reference answer: product positioning: automobile maintenance service. Function: provide maintenance, car washing, refueling, beauty and other functions. It is displayed in the form of a list, which is horizontally divided into services, scenarios, existing pages, addable pages, welfare tips and tips. , and vertically divided into four items: maintenance, car washing, beauty, insurance+washing+beauty. (Mainly using paper strokes, where can I add the entrance? What does the new function page look like? )

Didi pen test: please design an optimized medical treatment process (both software and hardware can be designed) in view of the overcrowding and many complaints from patients in existing large hospitals, and briefly describe user needs, design ideas and design decision-making basis.

Idea: First of all, make clear who the user is. Users of this product can be divided into two categories: one is patients; This is something that almost all product managers will consider. Another kind of users are hospitals or doctors. It is often easy to ignore B-end users and only consider C-end users one-sidedly, which is a misunderstanding.

At present, the core structure of popular O2O products consists of three parts, namely, platform, demand-side users and supply-side merchants, all of which are indispensable. Only by matching the demand and balancing the interests of users and businesses can the platform achieve long-term, healthy and sustainable development.

In order to design a better medical treatment process plan for patients, the needs of patients and hospitals (doctors) should also be fully considered in demand analysis and product design.

Reference answer:

When patients are sick, they need to get medical solutions conveniently and quickly, so they don't have to be bothered by the difficulties of queuing, registration and expensive medical treatment.

The demand of the hospital is also very simple, using limited resources to serve users to the maximum extent and reducing users' complaints and complaints.

The medical system cannot be solved in a short time, nor can the shortage of medical resources be solved in a short time. Therefore, the core of software and hardware should be to optimize the process of seeing a doctor and improve the matching efficiency between medical resources and patients.

The process of seeing a doctor can be divided into three stages: (1) make an appointment with a doctor before seeing a doctor and prepare for registration; (middle) The patient is receiving treatment; (After that) doctors provide patients with later follow-up treatment services. Connect every link well and improve efficiency.

The first module should be online appointment registration, real-time tracking of doctor resources, release of hospital registration window, so that registration can be completed online in advance. The advantage is that you don't have to wait in line for a long time, and you may not be able to see a doctor in the end. Hospitals also save labor costs and reduce patients' complaints about the difficulty of queuing in hospitals.

The second module can take medical records as the starting point, and cloud medical records can replace paper medical records. Doctors can synchronize patients' treatment directly online, without handwritten brochures, and put the treatment process in the cloud to synchronize with patients in real time. In the process of treatment, remind patients to take medicine on time and follow up the patient's treatment intimately throughout the process.

The third module, after the body is basically recovered, the later health tracking service can have hardware intervention, such as bracelets, to monitor the basic physical indicators of users in real time. Through the index tracking observation, we can observe whether the patient user really recovered. Then, you can also predict your possible physical problems in advance and solve them before big problems appear.

How to choose the final quotation? (according to the weight of different factors)

1, choose a big company scenario: no big company resume, big company plot, stable and conservative, and meet excellent contacts.

2. Choose a small company scenario: there is a big company resume, no big company plot, ideas that don't want to be bound, like challenges and adventures, and pursue high salaries and high titles.

3. How to choose a startup company:

Select a team. Founders from traditional industries usually don't choose. Before starting a business, the founder of loser did not choose, and investors and founders did not choose. With continuous entrepreneurial experience, founders with big company background can get extra points, founders with feelings can get extra points, and members of Daniel can get extra points.

Choose capital. The priority of first-line VC investment, such as Sequoia, Jingwei, IDG and Softbank, has the priority of BAT investment and good post-investment management. Projects invested by coal bosses or traditional local tyrants must be cautious and take more money.

Selection stage. The later the round, the more mature the model and the less risk. It is not recommended to choose the company of Angel Wheel. Heavy mode needs more investment rounds, refer to JD.COM and Didi. The light mode has low demand for funds. If you can't see the prospect clearly after the C round, you should be cautious and alert to becoming a zombie enterprise. (A-round foundation, B-round running scale, C-round looking at the real chapter) Life pressure, choose C-round and above. Playing big data and distribution, a round company is useless. For people who play commercial products, companies after the end of round B or C are more suitable.

Choose a business model. The model must solve the actual pain points. Such as Didi, Meituan. The giants are deeply involved in the field of caution. Be cautious in areas that have been repeatedly proved to be infeasible by practice, such as social interaction. The pattern is too heavy, too big, and the space is carefully selected.

4, how to choose a big company:

Look at the core business and exclusive areas (different genes).

Give priority to core functions (different technologies, products and operation orientations, different discourse rights and different resource allocation).

The company has priority backing (the positions and ranks of large companies are set in the basic screw state, and there are many people, so it is not easy to get ahead. Being familiar with a leader can give you more and better growth opportunities, and someone can help you carry things and stand out faster.

Good development momentum is preferred (the first choice to keep up with the development trend, the first choice for stocks with red financial reports, the first choice for strategic alliances, and the first choice for wide business lines).

Fourth, the interview details preparation:

(1) resume (15 second scanning rule)

1, rule:

The shorter the better; List only the main points, don't use long paragraphs; The results of work (what has been done, how is the performance), not the job responsibilities; Find a good template (avoid fancy text style, don't put the title in the left column alone, don't have too many spaces, try to save space, and the text block looks beautiful); Don't skip the best things (related projects, hobbies, achievements, etc.). ).

2. Quality resume attributes:

Enthusiasm for technology (self-study coding, build your own website); Initiative; Leadership; Influence (what is built, created and achieved); Technical skills; Pay attention to details.

3. Contents:

Don't write goals, waste space; Write less;

Work experience; Educational background; Skills (writing on demand);

Reward (to write, but to write meaningful, clear relevance and selection rules);

Project (writing); Activities (sometimes writing, considering relevance);

Website (in writing); Social media account (possible);

Details of the college/university (as the case may be, mainly including the founding achievements and main leadership positions, etc.). );

Online courses and "extracurricular classes" (which can be placed in the "education" or "more information" section, the latter is more appropriate)

4, product thinking to write a resume:

Who is the user: HR (on the table), the employing department (professionalism), and the leader.

Usage scenario: busy, scanning the second screen

User needs: find people who meet the requirements (ability, work experience, etc.). )

Bottom line: integrity.

5, three steps to write a resume:

1. Meet the demand: excavate relevant experience and find the job requirements of the recruitment position. Such as related project experience, learning online courses, mastering software tools, value output, product works, product analysis, personal blog, etc.

2. Design function: rewrite the experience. Described by the star method, situation: under what circumstances did things happen; Task: What is your task? Action: What action have you taken in response to this situation analysis? Results: What was the result and what was achieved?

Example (1): How do non-product occupations reflect product capabilities? Rewrite with the star rule.

Example (2): How to transform job responsibilities into work ability?

Corresponding to the post requirements to be proved: product work experience, demand analysis and interaction design ability.

After rewriting: S Plan [Huiyou Tianxia] APP is China Construction Bank; T independently investigate and analyze the usability of enterprise users in recent 100; A. According to the investigation results, optimize the materials and make them streamlined15%; R became a typical learning case of the General Administration of Taxation in 20 14, which was one of the outstanding achievements in 20 14.

3. User experience: choose how to present it.

Project experience-very needed; Work experience-social recruitment is more needed; Educational experience-brief needs; Self-evaluation-job-related needs; Skills-professional skills requirements; Award-winning experience-work-related needs (scholarships can be omitted); Photos-need high value.

(2) Enclosed letter

1, excellent cover letter features:

Brief (about 200~250 words);

Show passion;

Show your skills (especially if you have mastered these skills, but you can't show them in your resume, show them in a cover letter);

In line with the company culture (commercial, interesting, bizarre);

Carefully written (match your background with the "perfect" product manager).

2. Cover letter template:

Identify the reader: Dear _ _ _ _, (If you know the reader's name, please fill it in)

Introduction: The first paragraph briefly introduces who you are and what kind of position you are looking for. You don't need to give your name, there is a signature at the back. If you know anyone in the company who is related to this position, or in an interesting way, please mention it here.

Paragraph 2: Explain how your background matches this position. Please note that this is not a summary of your job role, but should relate your skills and achievements to the needs of the company. Highlight skills, supported by results.

Paragraph 3: Explain why you are interested in this position. This paragraph should not be too long, just show that you attach importance to this position and that it is not just another company you are applying for.

The fourth paragraph ends with "thank you". Details are as follows:

Thank you for reading and look forward to your reply.

sincerely

(Your name)

(3) Research companies

1, products (online search, personal use of their products)

Product: the product or feature sequence developed by the company, and the way of cooperation between products.

Competitors: Who are the competitors and what is the difference between the company and these competitors?

Customer/Market: What is the target market? Is there a secondary market? Which market do you want to suggest the company enter?

Income: profit model, how to make money for the company, and revenue strategy to explore.

Customer satisfaction: Do they like it or not? What is the most common complaint?

Indicators: Try to understand the key indicators of the company, what they are trying to do and how many users are there? What is the conversion rate? What is the growth rate?

News and rumors: you should form your own opinion on the company's news reports.

2. Strategy

Mission: Mission and purpose, as specific as possible.

Strategy: What do you think is the company strategy? Is there a mistake?

Advantages: What are the selling points of the product? What are the success factors of the company's products?

Disadvantages: What are the main problems faced by the company and its products? How to deal with it?

Challenge: the biggest challenge, the way to deal with the challenge, and what difficulties have been overcome?

Opportunities: Is there anything that can create opportunities for the company in the future?

Threat: something that will threaten the success of the company in the future.

Future: What will the company hold in the future? Think of new products or functions that can be integrated naturally.

3. Corporate culture

Corporate culture: look for comments from candidates, current employees and former employees.

Values: Look at the founder's interview.

Development process: How long did it take? How did it start? Do you still stick to your original intention? Or did you change direction?

Interviewer: Search their information online, but don't involve personal privacy.

Organization: How big is the company? How is the company organized? Is everyone basically reporting to the CEO, or is there a strict hierarchy?

Step 4: function

Role: the role of product manager in this company, how to position technology? How to make a decision?

Creativity: Where does creativity come from? Does "bottom-up" come from development and PM or "top-down" from executives?

Realistic or crazy: knowing whether the company likes bold ideas or gradual improvement will help you come up with that idea.

Things to change: What do you want to change or achieve in the company? Understanding users' dissatisfaction is your starting point.

Why do you want this job? Tell me enthusiastically why you are keen on this company and why you are keen on product management.

Why are you an excellent candidate? Throw convincing arguments to prove that your skills and background really match this position. Job description is a good start, but we should think deeply about the challenges facing the company. Why are you suitable for solving them?

Step 5: Problems

Practical questions: When asked what questions you have, it is valuable to ask an open-ended question, such as "What do you think is the most challenging thing to do PM here?"

Show passionate questions: for example, why did the company give up its original commercialization strategy? Or what will the company look like in the next five years?

Professional question: Explain that you have done research and have a deep understanding of the company's business.

Questions you shouldn't ask: red flags (questions related to festivals); An obvious question (proving that you are not ready); Critical questions ("Why didn't you do it?" This annoying question)

Examples of appropriate questions: How do you spend your day here in PM, and how do you allocate your time? What changes have taken place in PM positions? What is the relationship among PM, RD and UI, and what is the decision-making mechanism? What are the requirements for the candidate of product manager in your mind? What makes you think the corporate culture of this company is unique?