Traditional Culture Encyclopedia - Hotel reservation - What is the development and current situation of my country’s budget hotels?
What is the development and current situation of my country’s budget hotels?
Budget hotels are a new type of hotel that are small in size, have limited facilities and are affordable; Lee (1984) pointed out that it is the fastest growing hotel type in the hotel industry, and budget accommodation The hotel has the advantages of all chain hotels. Through specific design and management, it can have extremely competitive room rates to achieve low construction costs and low operating costs. China's rapidly growing consumer market and the expansion needs of budget hotels are the main reasons why budget hotels are competing to go public.
In the first 20 years of reform and opening up, China must adopt a development model dominated by high-end hotels. Hotels are actively open to foreign investment, introduce a star system, learn from the scientific management methods of foreign hotels, and introduce foreign hotels. Managing the company is all based on the needs of the time. While developing high-end hotels, due to the expansion of reform and opening up, social and economic development and improvement in consumption levels, the scale of economic hotels has also grown from small to large, from a supporting role in the industry to one of the protagonists, becoming a part of the hotel that requires attention, forming a new Industry opportunities are an inevitable development process.
The development of economical hotels is the need for the new stage of development of my country's hotel industry, the need for social and economic development, the need for reform and development, and the need for my country to integrate into economic globalization. Budget hotels not only have the necessity and feasibility of development, but also have realistic urgency and huge opportunities. This is both an opportunity and a challenge for the hotel macro-management structure and member hotels in the hotel industry.
Judgment" and "decision-making" are important components of human cognition. As a cognition in consumer psychology, it pays special attention to consumers' evaluation of goods and services, as well as consumers' purchasing choices.
In the reality that some consumers feel that "luxury hotels are too expensive to live in; cheap hotels are impractical and they are unwilling to live there", people have discovered that there is huge room for the growth of budget hotels in China. , is a very powerful impact on the Chinese people's concept of travel and accommodation. Before this, travel and accommodation could only be a distorted choice. Since the emergence of the market economy, although the accommodation industry has also begun to transform into a buyer's market. But the space for choice is still limited, because the market supply mainly consists of two types of hotels, one is star-rated hotels, and the other is social hotels and company guest houses. The services are mostly all-round. The price is high; guest houses cannot be accommodated because of incorrect working systems; and social hotels often have unsatisfactory environmental and sanitation conditions. People are willing to have hotel accommodations, which often do not require so many unnecessary facilities. They are unwilling to spend so much; they want to spend less money, but they are not willing to endure the troubles caused by inconvenient transportation, old facilities and unsanitary facilities. The emergence of budget hotels has brought cheaper travel prices to Chinese residents. And it is a suitable choice. It pays attention to the modern life needs of guests and takes into account the price sensitivity and acceptance of guests. Therefore, although budget hotels appeared late in our country, they attracted attention from the beginning. Chinese guests are paying attention and have quickly formed its core consumer group.
However, the survey results show that the overall level of consumer satisfaction with current budget hotels is still at "average" and "relatively satisfied". The proportion of those who think it is "average" (46.1%) is slightly higher than the proportion who think it is "fairly satisfied" (44.6%). Although less than 10% (7.3%) rate it as "not very satisfied". "Very satisfied" (1.7%) is even lower.
From this point of view, the future development of budget hotels also depends on the further improvement of overall quality.
Regarding consumers. The survey also shows that the current content of China’s budget hotels that guests are most satisfied with and most concerned about is still its price (70.5%). In addition, transportation convenience (40.9%) and hygiene. Condition (25.8%), city operating outlets (23.4%), hotel location (21.7%), hotel service level, etc. (20.2%) are also very important.
As for the "supporting facilities" (35.3%) that guests are most dissatisfied with, it seems that there should be two aspects of analysis: First, some "budget hotels" that are hastily launched or renovated in a hurry, or even appear to be nothing but "budget hotels" , the lack of necessary facilities does currently exist; on the other hand, it cannot be ruled out that some guests who are accustomed to the original star-rated hotels do not know enough about budget hotels or are not accustomed to demanding them.
Not long ago, some people in the industry pointed out three major bottlenecks, or two major problems, in the current development of budget hotels. All were well mentioned and timely.
Based on the analysis of its current development, it seems that the common problems faced by budget hotels should first focus on the following three, namely funds, talents, and industry standard management.
First, funds
For investors who have capital and are entering budget hotels, funds seem to be no problem; but for investors who have already entered, are currently operating, or are seeking to achieve For those who develop budget hotels, funding is an issue that must be considered. This is what many brand companies that are seeking to go public or attract investment are currently planning.
However, Home Inns, Jinjiang Inn, Motel... are all impossible to "copy". As a result, there will inevitably be a large gap between expansion plans and reality. This distance is being tested by time.
Second, talent
The rapid development of budget hotels will inevitably put the issue of talent management on the agenda. Budget hotel service should be minimalist. But its service requirements cannot be relaxed. The "economy" of budget hotel costs will inevitably reduce the ratio of service staff to guests, which increasingly requires "generalists" in hotel services. Especially talents like "store managers" have never been used by the traditional accommodation industry and modern star hotels.
The modern accommodation industry, stimulated by demand, has spawned its "economic model" from modern hotels. As soon as the budget hotel was born, it was quickly recognized by the majority of consumers, and the budget hotel became popular. Its global expansion is exactly in line with the needs of the Chinese market. This is the reality of the current development of China's economy hotels.
With its own advantages, budget hotels are constantly impacting modern hotels and traditional accommodation industries. In China, the shortcomings of the traditional accommodation industry and the fit between modern full-service hotels and demand have not only brought great opportunities for the growth of budget hotels. Moreover, the impact of budget hotels on them has caused and will continue to undergo great changes. If we borrow the theory of nuclear reaction, then budget hotels are causing a "fission" between the traditional accommodation industry and modern full-service hotels.
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