Corporate culture of well-known hotels

enterprise spirit culture

Sincere and enthusiastic service. ...

Establish win-win values

Pay attention to innovation consciousness

Corporate image culture

Enterprise education culture

Corporate etiquette culture

Corporate life culture

Helping the poor and helping students, shouldering the society ...

Carry out suggestion activities

Establish positive cultural and sports organizations. ...

Carry out various competitions. ...

Care about the lives of employees and ensure that ...

Hotel corporate culture

The arrival of knowledge economy has brought modern enterprises into the era of cultural management. In the theory of corporate culture, it is a brand-new "people-oriented" management concept. This "people-oriented" management idea emphasizes caring for, understanding, respecting and cultivating people, and advocates meeting people's spiritual needs as much as possible on the basis of meeting employees' material needs. It is an irrational management that attaches great importance to people's ideas and emotional factors, that is, cultural management, and it is the main mode of enterprise management in the era of knowledge economy.

Chinese name

Hotel corporate culture

nature

culture

attribute

enterprise

Belonging category

hotel culture

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enterprise spirit culture

Enterprise spirit is the core and soul of enterprise culture, and it is a collection including core value logic, core values, enterprise values and people's corresponding mental state. Enterprise spirit system is a new management idea-the concrete application of spiritual management in enterprises on the basis of criticizing traditional management ideas. Spiritual management, because it restores the subjectivity of people concealed and blurred by traditional management, the essence of management is service, and the goal of management is self-management, therefore, it stands at a higher philosophical angle than traditional management, and will solve the spiritual confusion that has puzzled managers and management scholars for many years, and will become the general trend of future management practice.

The goal of spiritual management is to make everyone become the master of their own spirit and actions with the help of the organization. Therefore, the construction of enterprise spirit system must also be participated by every employee; The task of hotel managers is to organize everyone to participate and help them strengthen through self-management.

Hotel decision-makers deeply realize the importance of enterprise spirit management, and put forward the ideas of innovative management and empathy, requiring managers at all levels to carry out their work with innovative ideas and novel working methods, and at the same time care for and motivate their subordinates and put themselves in their own shoes. The business management process of the hotel is relatively fixed, and each link and process has clear standards. If the staff morale is low, it will be difficult to meet the standards, which will cause complaints from guests. If employees are full of energy and high morale, the work effect will exceed the established standards, so that guests will not only get standardized service, but also get unexpected surprises. Therefore, hotels regard the shaping of employees' values and the formation of spiritual concepts as the core of corporate culture construction.

With sincere service and enthusiastic service as the business purpose.

Through long-term service awareness education, the hotel is familiar with the hotel quality service concept from general manager to temporary workers. They know that service can not only enhance the image of the hotel, increase the efficiency of the enterprise, but also smash the brand of the hotel and lose their jobs. Therefore, employees can consciously abide by service standards, strive for perfection in their work, and give guests unexpected surprises.

Establish win-win values

Enterprise values are the core of enterprise culture, which permeates all aspects of enterprise management and dominates the thoughts and behaviors from entrepreneurs to employees. In the face of fierce market competition, Jinjiang Hotel has established the value of win-win with its guests, that is, enterprises can meet the various needs of guests by providing quality services, achieve value for money, ensure the interests of guests, and thus improve the satisfaction and return rate of guests to the hotel; If the rate of guests returning is high, the business of the hotel will be good, the benefit of the enterprise will be steadily improved, and the income of employees will increase accordingly. The relationship between guests and hotels is as close as lips and teeth.

Pay attention to innovation consciousness

Hotel management has two functions: one is to ensure that the hotel operates according to the original goal, that is, to maintain it; The second is to adapt to changing conditions, that is, innovation. If a hotel pays too much attention to maintenance without innovation, then it will be eliminated. The market has changed, resources have changed, and it is impossible to manage according to the original goal. Hotel executives realize that innovation involves not only product innovation, but also innovation in all aspects of management. Innovation is the main means to prolong the life of enterprises, and innovation is the soul of knowledge economy. After China's entry into WTO, high-star hotels must fully implement target innovation, technological innovation, institutional innovation, organizational innovation and environmental innovation (market innovation). Only in this way can the comprehensive competitive strength of high-star hotels be enhanced.

4. Pay attention to both hardware facilities construction and "people-oriented" software construction.

Management innovation depends not only on the technological innovation of hotel facilities and equipment, but also on people's wisdom. According to the hotel law, hotels should undergo a large-scale renovation every 5-6 years, and the technological content will be greatly improved after each renovation. At the same time, in terms of management and service, the hotel requires humanization, from providing products that satisfy guests' habits to personalized service. Between managers and employees, it is necessary to reflect human feelings, warmth and true feelings, so that guests can feel at home.

Culture changes spirit, spirit dominates action, and action creates performance. An enterprise without cultural nourishment is like a body without soul. Corporate culture is a personal * * * same culture, not a personal culture. The guiding and promoting role of enterprise leaders is the key to the creation and implementation of enterprise culture. The leader's cultural concept exerts a subtle influence on the growth of employees and is an example for every employee to learn.

Corporate image culture

Corporate image is the result of corporate culture accumulation, and the value of corporate image is reflected in the value of culture. The direction of modern enterprise management has shifted from product strength and sales strength to cultural strength and image strength. The image culture of the hotel is reflected in the introduction of CIS.

First of all, the hotel regards the establishment of Mind Identification System (MIS) as the breakthrough of corporate image and cultural construction, and has established the purpose of "five-star diamond service", requiring all hotel staff to implement the theme concept of "sincere hospitality and attentive service" from beginning to end, in order to create a cordial, warm and personalized service for customers, take quality service as the life of the enterprise, and require employees to firmly establish "Let the museum prosper, let the museum decline and make me ashamed"

Secondly, the hotel attaches great importance to the establishment of Behavior Identification (BIS) by putting the corporate philosophy into practice. An enterprise with a cultural background, like an educated person, is bound to show good cultural quality in words and deeds. This is what we often say, which is BIS for enterprises. From management culture, business culture, public relations and quality management, to the transformation of hardware facilities, the improvement of product technology content and public welfare cultural activities, efforts are made to run through the "five-star diamond" service standard, so that corporate culture and corporate behavior can be organically combined.