Life of Characters in Ma Chengxi's Works

1995, Ma Chengxi came to Tianjin with full entrepreneurial enthusiasm, and founded Tianjin Jinwen Real Estate Co., Ltd. (the predecessor of Tianjin Hyundai Group Co., Ltd.) with perseverance and hard work. Since 14, we have sized up the situation, seized the opportunity, constantly adjusted the industrial structure and implemented the diversified development strategy. The company has set foot in commercial real estate, iron ore powder logistics, chemical building materials production and other fields; The enterprise has developed from a humble trading company into a group private enterprise with a registered capital of 500 million yuan and 29 wholly-owned and holding companies, focusing on commercial real estate development, integrating real estate development and management, logistics and international trade, and scientific and technological industrial manufacturing. In the development, construction and operation management of the group's projects, Ma Chengxi insisted on setting an example and took the lead in setting an example. In response to the call of the municipal party committee and government, he hired Tianjin Architectural Design Institute and HBA Company to design the Phoenix Business Plaza project, a key project in Tianjin from 2005 to 2007. In project management, scientific management is adopted, safety production and engineering quality are paid close attention to, and safety quality is regarded as life; In terms of investment operation, he advocates "strong alliance and brand forging" and often goes out to participate in project inspection, research and negotiation in person; After working overtime to screen investment projects, Tianjin Shang Yi Group and American Intercontinental Hotels Group were finally introduced to join the cooperation. Haihe Holiday Hotel in Area C started trial operation in June 2008. Another project invested and constructed by the Group in Tianjin, Tianjin Modern City, was a key project in Tianjin from 2005 to 2009. Located in the diamond section of Nanjing Road-binjiang road business circle, it is an urban complex integrating commercial pedestrian street, internationally renowned large-scale department stores, high-end brand monopoly chains, theme cinemas, large-scale entertainment, catering and entertainment facilities, serviced apartments, international five-star hotels and Grade A office buildings. The project is designed by an internationally renowned design company and is divided into five areas: A, B, C, D and E, with a construction area of 650,000 square meters.

The development, construction and operation management of such a large-scale urban complex put forward higher requirements for enterprises' financing ability, operation management level and R&D system. Ma Chengxi knows that the ultimate competitive advantage of the group lies in the learning ability and the ability to quickly turn into action. In order to speed up the improvement of the group's project management ability and seek competitive core technologies, he resolutely adopted the operation mode of "borrowing from outside the brain", signed cooperation agreements with internationally renowned companies, gradually introduced mature management experience and advanced operation mode, and overcame the "management bottleneck" in the process of enterprise growth with strategic alliance mode.

Among them, Isetan Department Store in Zone C of Modern City opened in September 2006, becoming the leader of high-end department stores in Tianjin. Lebin Department Store operated by Indonesian Lippo Group in Zone E officially opened in June, 2007 +065438+ 10, and introduced famous catering enterprises such as Leopard in Taiwan Province Province and Bestway in Thailand. The hotel and office building project in Area B is scheduled to start construction in 2009. At the end of 2007, the group won another key project-"Central Park Project". As one of 12' s cultural tourism plates with the theme of "Looking at Tianjin in Modern China", it has a century-old historical and cultural connotation, organically combines modern human landscape with modern urban functions, and plans to build a high-end business district with strong French flavor and a landmark urban tourism integrating catering, entertainment, hotels, businesses and internationally famous commercial streets. The project reaches Yingkou Road in the east, Xinhua Road in the south, Chifeng Road in the west and Heping Road in the north; It is planned to build 90,000 square meters and transform 30,000 square meters of historical buildings. Facing the new challenges, Ma Chengxi was full of confidence, carefully deployed his work plan and started a new round of innovative thinking practice.

Ma Chengxi insists on "looking at the enterprise from the perspective of knowledge", attaches great importance to improving the overall learning ability of the group's organization and management, continuously integrates resources and improves the governance structure. He repeatedly stressed that to achieve the great development of enterprises, it is inseparable from the combing and reengineering of development strategy and industrial structure, and from the innovation and management of internal mechanisms of enterprises, that is, to establish a scientific and efficient operating mechanism within enterprises. He established a streamlined and flat organization by implementing three reforms, including organizational structure, labor and personnel system and distribution system. Through competitive appointment, meritocracy and salary incentive system based on post salary, the vitality of enterprises can be stimulated and the hematopoietic function of enterprises can be enhanced.

In 2008, he further fully implemented the performance management and budget management system in the group company. With the help of the idea of target management, performance management takes improving performance as a means to achieve the business objectives of the enterprise, and decomposes the company's objectives into various departments and posts, effectively solving the assessment problems of personnel and departments at all levels. The purpose of comprehensive budget management is to tap the potential and improve economic benefits. Every business activity has to go through pre-budget, in-process control and post-assessment, so that everyone has indicators on their shoulders to solve the disadvantages of budget being a mere formality and assessment being aimless. The establishment of performance management and budget management system has further enhanced the hematopoietic function of enterprises.

More than ten years of unremitting efforts have brought fruitful results. The group has continuously made new breakthroughs and gradually grown into a leader in the same industry in Tianjin. It has been affirmed by the municipal and district governments and praised by all walks of life, and won awards at all levels in succession: it was rated as one of the top 100 enterprises in Tianjin for six years in 2004-2009, one of the top 500 service enterprises in China for four years in 2005-2008, and a finalist in 2005-2008. In addition, the group also won many honors such as Tianjin Excellent Enterprise in 2003, Zhejiang Merchants Innovation Award in 2007, Tianjin Commercial Real Estate Outstanding Contribution Award in 2005 and Haihe Economic Development and Construction Project Outstanding Contribution Award in 2005.

Ma Chengxi never indulges in the past or the existing success, but constantly sublates the past, transcends himself and establishes new corporate values and corporate culture. He keeps a low profile in order to take every step steadily and do everything conscientiously. He interprets the connotation of management in his daily work, adheres to the principle of people-oriented, running enterprises with emotion and relying on employees to run enterprises wholeheartedly, and implements the concept of paying equal attention to humanized management and system management. Practice hard, constantly adjust and improve the organizational structure of enterprises, establish and improve the management system, and gradually form a rigorous, streamlined and efficient characteristic management model.

He insists on democratic management, reorganizes the innovative management team and builds a positive and harmonious corporate culture. Attach importance to supporting party committees and trade unions to carry out various activities, give full play to the role of the party and the masses, hold regular workers' congresses, implement rationalization proposals for all employees, and build an information platform for employees to communicate through a series of corporate culture construction activities such as group website construction, enterprise newspaper publishing, information notification and corporate brochure editing; Constantly improve the incentive mechanism, improve employee welfare, implement social security policies, and provide employees with a relaxed development environment; "Think what employees think and be anxious about what employees are anxious about", strive to improve the working conditions of employees, focus on building harmonious labor relations, and promote the all-round development of employees and enterprises. He often says: the solution is always more difficult than it. We should dare to meet challenges and put pressure on ourselves. Inspired by his spirit, employees of Hyundai Group United to develop their careers, and Qixin Qi Xin worked together to run the enterprise well. In 2007, the group was shortlisted as "AA-level enterprise with harmonious labor relations in Tianjin".