Five articles about the work of marketing experts.

Five papers on the work of marketing experts.

When we are inspired by some things, it is a good choice to write down our own experiences, which can help us analyze the causes of problems and find solutions to them. The following is my working experience as a marketing specialist. Welcome to read!

Working experience of marketing specialist 1 I started my marketing work from 20__ _. In the past three years, with the guidance and help of the factory management and the full assistance of the employees, I have been loyal to my job, worked hard and worked hard, and completed the marketing amount 14522 by the end of _ _ _ _ _ _. Now I will summarize my experience and feelings in marketing in the past three years as follows:

First, earnestly implement the post responsibilities and earnestly perform their duties.

As a marketing person, my job responsibilities are:

1, do everything possible to complete the regional marketing task and prompt payment in time;

2. Strive to complete the requirements in marketing management measures;

3. Be responsible for strictly implementing the outbound procedures of products;

4. Collect market information extensively and report to leaders in time;

5, strictly abide by the factory rules and regulations and various rules and regulations;

6. Have a high sense of professionalism and ownership;

7, complete other work assigned by the leadership.

Job responsibilities are the requirements of employees' work, and also the standard to measure the quality of employees' work. Since I have been engaged in business, I have been taking my job responsibilities as the standard of action, starting from bit by bit in my work, and strictly demanding my behavior according to the terms of my duties. In recent years, in my business work, I can start with product knowledge, carefully analyze market information while understanding technical knowledge, and make marketing plans in time. Secondly, I often communicate frequently with sales staff in other regions to analyze market conditions. In my daily work, after receiving the task assigned by the leader, I set out with my heart and completed the task on time on the premise of ensuring the quality of work.

In short, through several years of practice, it has been proved that a salesman's business skills and performance are very important, which is the standard to test the gains and losses of a salesman's work. This year, due to the acceptance of the northern Shaanxi system power grid and the suspension of the project, the funds for the rural power system are not in place. In addition, their own business knowledge and skills are not high, and the market is changing rapidly, resulting in poor performance.

Second, clear the task, take the initiative to attack, and strive to complete it on time with good quality and quantity.

At work, I have always known that only the superior-subordinate relationship, both internal and external alike. I must not be careless or negligent in the work arranged by the leaders. When understanding the task, on the one hand, we should carefully understand the intention of the leader and the standards and requirements that need to be met, and strive to complete it ahead of time within the required time limit, on the other hand, we should seriously think about and supplement it.

For example:

1. In September this year, because the lessee terminated the lease agreement and stopped production, the factory accumulated about 80 tons of silica and 20 tons of barite, but the lessee had left. For safety reasons, the leader instructed to transport the materials stored in the factory back as soon as possible, and contacted the vehicle in the afternoon after receiving the task and negotiated the freight. The next day, he followed the vehicle to Pucheng Branch, and the three vehicles were delivered twice as planned. During the loading process, about 10 tons remained due to the completion of loading three cars. After reporting to the leader in time and obtaining the consent, I hired two tricycles from the local area and shipped the remaining materials back the same day at the same freight rate, which not only saved time, but also reduced costs.

2. In late August of this year, I went to northern Shaanxi on business, which coincided with the bidding for materials of Shendong Electric Power Diversified Industry Co., Ltd., and this bidding involved the procurement of materials in the future, which was of great significance. After I know the details, I will report to the leader in time and send the relevant information as soon as possible. I know this tender is very important to our factory and myself, but I don't think I can start because I haven't participated in a formal tender meeting. So, after careful consideration, I started with the relevant departments of the material procurement units that participated in the bidding, and collected the details of the relevant bidding enterprises and the supply prices of products, paving the way for bidding. Through my unremitting efforts, I successfully passed the qualification examination, business defense and technical defense in the bidding process, and finally it was worth it. In the end, YHWS 17/50 zinc oxide arrester produced by our factory won the bid, which laid a solid foundation for the future market promotion of this product.

Third, correctly handle customer complaints and solve them properly in time.

Marketing is a long-term, step-by-step work, and product defects are common, so salespeople should treat customer complaints correctly, treat customer complaints as equally or even more important as product marketing, and handle them carefully at the same time. In the process of product marketing, I strictly follow the marketing services formulated by the factory. When I receive a customer complaint, I must first carefully record the customer complaint and make an oral statement. Secondly, I should report to the leaders and relevant departments in time. After receiving the instructions from the leader, I will work out the response plan with the personnel of relevant departments, and at the same time, I will communicate with customers in time to make them satisfied with the treatment plan.

Fourth, seriously study the knowledge of our products and related products, and determine the product varieties that can be represented according to customer needs.

Familiarity with product knowledge is the premise of good marketing. In the process of marketing, I also pay attention to the study of product knowledge. I can basically answer questions about the use, performance and parameters of the products produced by the factory, and I can basically master the use and installation of some related products.

According to the overall arrangement of the factory and my own understanding of northern Shaanxi, the types of agents are divided into two categories: first, products with high technical content and great added value, such as 35KV lightning arresters, 35 fuses and current-limiting fuses. , which after-sales services have problems; Second, iron accessories, fittings, bow bags and cross arms for 10KV transmission lines are widely used, but their added value is low, there are many manufacturers, and marketing is difficult.

Verb (abbreviation of verb) Market analysis of electrical products

Northern Shaanxi has a large area, but the power grid construction is relatively backward. With the deepening of power grid transformation, manufacturers are aiming at the backward areas in the west, which leads to the continuous refinement of the market and increasingly fierce competition. Most power units in northern Shaanxi belong to rural power system. After several years of rural power network reconstruction and construction, due to the lack of funds, only 40% of the tasks have been completed, and the regional market potential is huge. The market analysis of northern Shaanxi is as follows:

(A) market demand analysis

Although the market potential in northern Shaanxi is huge, most county bureaus in Yan 'an belong to the provincial rural power system. Material procurement is organized and distributed by the Provincial Tendering Bureau, and Yulin Power Supply Bureau is managed by the Provincial Rural Power Bureau. However, the procurement of materials is subject to unified bidding by the Provincial Bureau of Tendering. Its procurement mode is that the bureau recommends manufacturers to the provincial bidding bureau, and the bidding bureau determines the shortlisted manufacturers. Furthermore, its purchasing decision-making power is in the provincial bidding bureau, but our factory won the bid without bidding in the provincial bidding bureau, and the county bureaus in Yulin area belong to Yulin. According to the information collected so far, whether Yulin Power Supply Bureau will continue to transform the power grid depends on the allocation of funds by the Provincial Rural Power Bureau, because in recent years, the funds needed for the transformation have been guaranteed by the Provincial Rural Power Bureau to offset the loan with assets. According to the current situation of the bureau, it has been unable to repay the loan interest. According to the analysis of relevant personnel in the bureau, the power grid transformation in Yulin area may stop.

(B) competitors and price analysis

In recent years, through my own understanding of this area, there are two types of electrical appliance manufacturers in northern Shaanxi: one is West Porcelain Factory (branch factory), Shendian, Jiaotong University, Tongchuan Rongxin and so on. These enterprises entered the northern Shaanxi market earlier and have strong strength. At the same time, they were shortlisted by the provincial bidding bureau, and their marketing prices were basically the same as our factory, which constituted scale marketing. The other is the lightning arrester factory in Baoding City, Hebei Province, which entered the northern Shaanxi market late, but its marketing price was low. The marketing price of YH5WS 17/50 arrester is only 80 yuan/branch, and the marketing price of PRW710100 is 60 yuan/branch, which basically occupies the field of consignment.

Working experience of marketing specialist 2 Time still follows its eternal law, and another year has become history, just like many years have passed. There are also many good memories and regrets in the past 20 years. 20__ is an eventful year for liquor industry. 10 although the impact of the global financial crisis has improved, it will take some time for the overall economy to recover. The adjustment of liquor consumption tax by the state also caused a period of turmoil in the industry, followed by a nationwide crackdown on drunk driving and a local prohibition of alcohol, which made the liquor industry even worse. In such a bumpy year, we stumbled all the way, and the joy and sadness, passion and helplessness, confusion and emotion were really infinite.

First, review and analyze the regional marketing performance.

(A), performance appraisal

1, the total cash payment for the whole year 165438+ ten thousand, exceeding the tasks specified by the company;

2. Successfully develop four new customers;

3. It laid a foundation for the operation of the key regional market in southwest Shandong centered on Jining;

(2), performance analysis

1. Although I have completed the cash distribution task stipulated by the company, I am still far from my goal of 2 million yuan. The main reasons are:

A. The positioning of key markets in the first half of the year was not clear and firm, and Pingyi was the first one. However, due to the particularity of Pingyi market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about Surabaya market. Although the market environment is very good, but the cooperation of dealers is too poor, they have no choice but to give up. It was not until later that I chose Jinxiang "Tianyuan non-staple food", which was near the end of the year!

B, the speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);

C, the company's service lags behind, especially the delivery time, which not only affects the market, but also affects the marketing confidence of dealers;

2. Explore new customers. Although four new customers have been implemented, they are still two short of the six goals set by myself, and three of these four customers are small customers, and the sales volume is also very poor. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, "choice is more important than hard work", and the "strength, network, distribution ability, cooperation and investment consciousness" of dealers directly determine the quality of market operation.

Our company has been operating in Shandong for three years, and the mistake in these three years is that it has not "grasped the key points". So I learned the lessons from previous years, and this year I personally put the search for key markets into my daily work. Finally, it was decided to operate the Jining market with Jinxiang as the core in June 2009 +065438+ 10. After two months of market operation, I have also explored some experiences for next year.

Second, personal growth and shortcomings

With the care and support of company leaders and colleagues, I have improved my business development, organization and coordination, management and other aspects to some extent in the past 20 years, but there are still many shortcomings.

1, and the self-regulation ability of mentality is enhanced;

2. The ability to learn, predict and control the market has been enhanced;

3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;

4. The overall market awareness needs to be improved;

5. The management experience of the team and the operation ability of the overall regional market need to be improved.

Third, mistakes and shortcomings in the work.

Pingyi market 1

Although local protection is serious, we still have a certain market through the coordination of relations and the low-key operation of the market. Moreover, through a period of market proof, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer. What's more, the agent took another liquor-Yimeng fellow villager, and the manufacturer's support was quite strong, which was even more diluted for us.

2.Surabaya market

Although there is something wrong with the dealer's personality, the market environment is really good (there is no strong local brand and no local protection-), and the hotel operation of Shili Wine Lane for more than a year has certain market favorable factors, and later it expanded the circulation market, and the market response is very good. The mistake is that the distributor was not suppressed in cost in advance, and then the management was unbalanced, which eventually led to the failure of cooperation and fell short. The key is that my personal wrist is not hard enough, my foresight is not enough, and my reaction is not fast enough.

3. Tengzhou market

Tengzhou's market foundation is still very good, but the dealers' investment awareness and company management are so poor that after we quit, the market declined seriously. My mistakes in this market are as follows:

(1), failed to guide dealers to operate the market according to our ideas, and relied too much on manufacturers;

(2) Failing to find suitable other potential high-quality customers to supplement at an appropriate time;

4. Among the new customers I visited this year, there are more than 10 with strong intentions, and most of them have visited the company. But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources!

Four, 10 years ago, part of the work and problem solving in the old market.

Because we didn't grasp the market well in the past and didn't control the cost effectively, there was a problem of cost contradiction in the market before 10. After consultation with the company leaders, we take the principle of "harmonious development" and adopt the policy of "one place, one policy" to solve the problems in different markets.

1. Tengzhou: Although the company has expenses, it must pay back the money, and both parties can accept and understand the settlement in the form of multiple goods;

2. Weishan: make your own packaging and bottles, and the company's expenses are used as drinks and self-marketing;

3. Surabaya: Tongteng Prefecture

4. Yicheng: Not yet solved.

Through the above methods, the market problems have been solved one by one. Although there were some conflicts in the early stage, they were accepted and operated smoothly, which completely solved the psychology of relying too much on manufacturers before.

Fourth, the operation mode of "office plus dealer" is used to operate the regional market.

According to the actual situation of the company and the market situation in recent years, we have been exploring a suitable way to really make good use of the cooperation model of "office plus dealer" that we advocated at the beginning, but we must meet the following conditions:

1, the market environment is relatively good, even if it is not too good, it cannot be too bad, for example, local protection is too serious and local wine is too strong;

2. The quality of dealers must be good, such as "strength, network, distribution and cooperation";

Specific matters related to the operation of the office:

1, management office, localization of business personnel;

2. Popularization of products, mainly aimed at mid-range consumers;

3. Channelized and personalized operation, focusing on circulation channels and focusing on major customers;

4. Focus on supporting first-class business, and the office truly reflects the role of joint marketing;

Verb (abbreviation of verb) gives some suggestions to the company

1. Strengthen the hardware investment of products. The first impression of a product should give people a feeling of "value for money, value for money", which must reflect "product power" without brand power;

2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;

3. Concentrate superior resources, focus on the model market, and truly "focus on key points";

4. Pay attention to the shaping of brand image.

Working experience of marketing specialist 3 20 _ _ years, I joined jewelry marketing and served as marketing manager for one year. In this year's work, I constantly challenged myself, worked diligently, strictly abided by the rules and regulations of shopping malls, honed my working ability in practice, and greatly improved my business level. I know that my work progress was distributed with the help of everyone, and it was highly recognized by the leaders of the shopping mall, and I was appointed as the marketing manager in _ _ _ _ _ _ _ _ _. Looking back on the stormy course I loved to experience in the past year, I have the following working experience:

First, moral cultivation and professional ethics.

Through the continuous study of newspapers, books and magazines, I love my job, have a strong sense of responsibility and dedication, have a correct working attitude, be serious and responsible, strengthen the study of professional knowledge and constantly recharge myself. This is the source of confidence in marketing jewelry.

Second, the quality of work, achievements, benefits and contributions

Finish the work with good quality and quantity, and the work efficiency is high. At the same time, I also learned a lot at work and exercised myself. Through unremitting efforts, my work performance has been greatly improved.

Third, the experience in the work

Marketing is an art. As a jewelry salesman, if you want customers to buy satisfactory jewelry, you should pay attention to language skills and several aspects that should be considered at all times. 1 Greet customers 3 meters carefully, 1 meter for inquiries. Smile service is the key to create a relaxed and happy shopping environment. 2 fully display jewelry, because most customers lack jewelry knowledge, so it is very important to display jewelry. The more customers know about jewelry, the stronger their satisfaction after buying it, as the saying goes; "Satisfaction |" is an advertisement for customers. 3 facilitate the transaction, because the value of jewelry is relatively high, before the final transaction, the customer's pressure is great, so the salesperson should take a distracting method to reduce the pressure on the customer. Familiar with the wearing, maintenance, use, origin and quality of jewelry. After-sales service, when the customer's work is not finished after purchase, it is necessary to introduce the knowledge of wearing and maintenance in detail, and finally say some words of blessing to make the customer feel happy. Enhance the feelings with customers and look forward to the occurrence of secondary consumption. Seize every marketing opportunities, wait for the arrival of customers with a brand-new mental state, pay attention to your appearance, wear clean and decent clothes, and insist on makeup every day.

Fourth, the shortcomings in the work and the direction of efforts

Summing up the work in the past year, although there is no small progress, there are still many improvements and shortcomings. For example, if you don't know enough about jewelry, you should strengthen your study, improve your marketing skills and learn this knowledge. It is very important to learn from the successful experience of others. Sometimes bad marketing can lead to negative thoughts, which is unacceptable. Negative thoughts are the enemy of marketing.

The summary of marketing failure is not enough. Every marketing failure has its own reasons, such as whether the jewelry recommended by customers meets the needs of customers, and whether the attitude towards customers is blunt and leads to customer dissatisfaction. Is the jewelry fully displayed to customers? Wait, these all need to be considered. As a marketing manager, just like a squad leader who leads troops to fight, it is very important to rush to the front line to influence and infect members. As a cabinet director, we should first set an example and take the lead. A counter is a collective, and full unity can release energy. Learn from each other and make progress together.

In short, I am working and happy this year!

I think the development of the company next year is inseparable from the overall quality of employees, the company's strategic policy, the policy support of manufacturers and personal efforts. Improving the standard of execution, establishing a "bright sword" marketing team and good working habits are the key to our work. Our marketing department has the confidence and determination to create new glory for the company within 20 years!

First, the focus of the marketing department

According to the work at the beginning of the year, earnestly implement each item. For 20 years, the marketing department has focused on personal business and conference marketing. Due to the limitation of the hotel's geographical location, the occupancy rate of individual businesses is low. The market share of single business in the whole year is: we strengthened the marketing of business guests, visited important companies to sign business agreements, formulated different marketing plans according to different seasons, and made targeted visits. For example, during the tourist season, we paid a serious return visit to better travel agencies. Pave the way for the overall marketing volume of the hotel during the peak season. At ordinary times, when sorting out customer files, we will pay regular classified visits and constantly develop new customers. By the end of the year, * * * signed 454 agreements.

20__, September, as the hotel marketing manager. 20__, 10 Hotel was officially listed as Samsung, which provided the marketing department with a bargaining chip for external publicity, and also promoted the overall level of our hotel to a higher level, which was beneficial to the hotel's marketing work.

With the rapid development of the Internet, the publicity of the Internet not only improves the popularity of the hotel, but also improves the overall occupancy rate of the hotel through network companies. By the end of the year, * * * signed network cooperation agreements with 54 online booking companies. We increase the commission ratio for important network companies, and use their publicity to let guests know more about business hotels through the network.

At the same time, during this year, we received more than 30 conferences from many motorcycle companies. For the reception of each meeting, all departments can seriously cooperate with the marketing department to successfully complete the reception of the meeting, and the guests affirmed our work. Here, I sincerely thank the leaders and employees of all departments for their support to our marketing department.

Second, internal management.

The hotel has its own website, and the marketing department is responsible for maintaining the website and updating the content of the webpage. It expands its influence through online publicity, timely and accurately releases hotel dynamics and news, and lets people know about the hotel. At the same time, we put forward a new hotel website construction scheme, which laid the foundation for the future development of hotel websites.

Third, shortcomings

External marketing needs to be strengthened, and now our individual customers are relatively few. I don't know the meeting information in time, sometimes I'm not careful enough in the reception work, I don't pay much attention to some details, and the problems I consider are not comprehensive enough. Sometimes the information is not accurate enough because of the untimely communication. Affect the overall marketing and reception of the hotel. In the future, we should be cautious, avoid as much as possible, communicate in time, and reduce work mistakes.

In the future work. Try harder. Guests who make reservations through the internet can't be ignored, and strive for a new increase in the online occupancy rate this year!

After nearly a week's work as a marketing specialist, as the temperature rises. Everything is revived, and the earth is blooming in spring. With the warming of the temperature, the marketing work of our Red Dragonfly Store has also begun to be carried out in an orderly and tense manner.

As the old saying goes, sharpening the knife does not miss the woodcutter. Even in today's social work, it also profoundly guides and reminds us. On the basis of enterprising work, we must first find the correct ideological direction, that is, we must have a clear consciousness and an attitude of hard work before we can put it into hard practice. Make it twice the result with half the effort and achieve good results.

Looking back on this week's work, I ask myself and sum up frankly. There are still many shortcomings. Therefore, it is even more necessary to strengthen one's working thoughts in time, correct one's consciousness and improve the methods, skills and business level of monopoly marketing.

First of all, in terms of shortcomings, it summarizes from its own reasons. I think I still have to exist to a certain extent, lacking the skills to convince customers and impress their purchasing psychology.

As the marketing staff of our Red Dragonfly Store, our primary goal is to build a bridge between our products and customers. Create business performance for the company. Under the guidance of this direction, it is particularly important to use marketing skills and language to impress customers' hearts and stimulate purchases. Therefore, in the future marketing work, I must strive to improve the skills of persuading customers and impress customers' purchasing psychology. At the same time, we should integrate theory with practice and accumulate valuable experience for the next stage of work.

Secondly, pay attention to the details of your own marketing work and keep in mind the wise saying that customers are God in marketing theory. Conquer and impress consumers with your sincere smile, clear language, meticulous promotion and thoughtful service. Let all the customers who come to our red dragonfly shop be impulsive and satisfied. Establish the high-quality spirit of our employees in Red Dragonfly Store, and establish our high-quality service brand of Red Dragonfly.

Third, we should deepen our work and business. Familiar with the article number, size, color and price of each pair of shoes. Do it with your heart Learn to deal with different customers and adopt different promotion skills. Strive to let every customer buy their own satisfactory products, strive to increase marketing times and improve marketing performance.

Finally, put your mind right. The adjustment of his mentality has made me more clear that no matter what I do, I must do my best. Whether this spirit exists or not can determine the success or failure of a person's future career, especially in our monopoly marketing work. If a person understands the secret of avoiding hard work through hard work, then he has mastered the principle of success. If you can take the initiative and work hard everywhere, you can enrich your life experience in any marketing position.

In short, through the theoretical summary of my work this week, I also found many shortcomings. At the same time, I have accumulated experience in future marketing work for myself. Sort out the train of thought and clear the direction. In the future work, I will take the company's monopoly management concept as the coordinate, integrate my work potential with the company's specific environment, make use of my energetic and hard-working advantages, and strive to understand business training, learn business knowledge and improve marketing awareness. Make solid progress, work hard and contribute to the development of the company!