Classic advertising slogans

〓■Appreciation of the world’s classic advertising slogans ■〓

[size=3]〓■Appreciation of the world’s classic advertising slogans ■〓[/size]

1. Good to the last drop． The fragrance is strong, and the meaning is not exhausted. (Maxwell Coffee)

2. Obey your thirst. Obey your desires. (Sprite)

3. The new digital era. The new digital era. (Sony Video Player)

4. We lead. Others copy． We lead and others follow. (Ricoh copier)

5. Impos*le made pos*le. Make the impossible possible. (Canon printer)

6. Take time to indulge． Enjoy! (Nestle Ice Cream)

7. The relentless pursuit of perfection． Relentless pursuit of perfection. (Lexus sedan)

8. Poetry in motion, dancing close to me. Dynamic poetry dances towards me. (Toyota Motors)

9. Come to where the flavor is. Marlboro Country．

Visit the charming place - Marlboro World. (Marlboro cigarettes)

10. To me, the past black and white, but the future is always color．

For me, the past is unremarkable; but the future is colorful. (Hennessy)

11. Just do it. Just do it. (Nike sneakers)

12. Ask for more. Desire is unlimited. (Pepsi fashion shoes)

13. The taste is great. The taste is great. (Nescafé)

14. Feel the new space. Feel the new realm. (Samsung Electronics)

15. Intelligence everywhere. Intelligent interpretation, everywhere. (Motorola mobile phone)

16. The choice of a new generation. The choice of a new generation. (Pepsi-Cola)

17. We integrate, you communicate. We integrate, you surpass yourself. (Mitsubishi Electric)

18. Take TOSHIBA, take the world. Own Toshiba, own the world. (Toshiba Electronics)

19. Let’s make thing btter. Let’s do better. (Philips Electronics)

20. No business too small, no problem too big.

There is no small business that cannot be done, and no big problem that cannot be solved. (IBM)

21.Mamp; Ms melt in your mouth, not in your hand. (Mamp; M Chocolate)

22.Good to the last drop. (Maxwell) The drops are fragrant and full of flavor. (McGee Coffee)

23. Time is what you make of it. (Swatch) Forever.

(Swatch watch)

24.Make yourself heard. (Ericsson) Understanding is communication. (Ericsson)

25.Start ahead. (Rejoice) The road to success starts from scratch. (Rejoice)

26.Things go better with Coca-Cola. (Coca-Cola) Drink Coca-Cola and everything goes well. (Coca-Cola)

27. Connecting People. (Nokia) Technology is people-oriented. (Nokia)

28.A diamond lasts forever. (De Bierres) A ??diamond lasts forever. (Tbilisi)

29. Mosquito Bye Bye Bye. (RADAR) Mosquito kill kill kill. (Radar brand insect repellent)

30.A Kodak Moment. (Kodak) Just a Kodak moment. (Kodak photo paper/film)

31. Campus "Singles Club" - a man's world! (Goldlion Clothing);

32. Normal consumption of college students - don’t buy expensive ones, just choose the right ones. (Diaopai washing powder);

33. Have a date every day - make every day wonderful. (Nescafé);

34. Birthday dinner - good times, delicious food... (McDonald's fast food);

35. Finally freed from a broken love - —It turns out that life can be more beautiful. (Midea air conditioner);

36. Commitment between friends - sincere forever! (Haier Electrical Appliances);

37. Faced with the appreciation of the mentor, he often said - let us do better! (Philips Electric Appliances);

38. When dealing with criticism from others, always say - I am who I am... (Sprite Drink);

39. Written to my mentor on September 10 Greeting cards - our brilliance comes from your style. (Vassoon Shampoo);

40. College students and their parents - communication has no limits... (Konka Mobile Phone);

41. A one-week surprise review to pass all exams ——That’s how confident you are! (Rejoice Shampoo);

42. A master of cheating in exams - there is a world outside the sky... (Hongta Group);

43. Dormitory computers are virus-free - a new concept of health. (LG air conditioner);

44. Employment favors foreign companies - very good, very good choice! (very coke).

bigmouse_5920 2005-7-26 00：49

〓■Funny Advertising Slogan■〓

〓■Funny Advertising Slogan■〓

An advertisement for a certain audio company——“One call and four responses!”

An advertisement for a certain dumpling shop——“Everything is included!”

An advertisement for a certain lime factory———— "Made from scratch!"

A certain pawn shop advertisement——"Well deserved!"

A certain hat company advertisement——"Get people with hats!"

Someone An advertisement for a barber shop——“Not a dime!”

An advertisement for a drugstore——“You are asking for trouble!”

An advertisement for a smoking cessation association——“Don’t look for smoking To be friends with a woman, unless you are willing to kiss an ashtray! ”

A certain typewriter advertisement——“If you don’t fight, you won’t get to know each other!”

A certain optical shop advertisement————“ The eyes are the windows to the soul. To protect your soul, please put glass on your windows."

Advertisement from a perfume company - "Our new product is extremely attractive to the opposite sex, so we give it with the bottle for self-defense. A copy of the textbook."

An advertisement for banning smoking in a public place - "In order to keep the carpet from having holes and to keep your lungs from getting holes, please don't smoke.

"

A highway traffic advertisement - "If your car can swim, please drive straight without braking.

An advertisement for a new book - "The author of this book is a millionaire and unmarried. The object of his desire is the heroine described in this novel!" "

A car showroom advertisement - "Always let your driver's license expire before you do. ”

A traffic safety advertisement——“Please remember that God is not perfect. He has prepared spare parts for cars, but not for people.” ”

A certain cosmetics advertisement——“Get rid of the ‘spots’ as soon as possible, and don’t leave the ‘acne’. ”

A certain washing machine advertisement——“A leisurely wife and a loving mother!” ”

An advertisement for a sour juice drink——“The farewell is sour, but the reunion is sweet.” ”

An advertisement for a printing company——“Print everything except banknotes.

An advertisement for a flower shop - "Today, the roses in our store are the cheapest. You can even buy a few to give to your wife." "

A beauty salon hangs a billboard: "Please do not flirt with the woman who just walked out of this hospital. She may be your grandmother."

Enrollment of a certain French learning class The advertisement said:

"If you find that you don't like the course after taking it, you can ask for a refund of your tuition fee, but you must say it in French."

A Hong Kong family The advertisement of the cosmetics company is: "Get rid of the 'spots' as soon as possible, and don't leave the 'acne'."

An American newspaper published such an advertisement:

"Recruiting female secretary: She looks like a young girl, thinks like an adult man, behaves like a mature lady, and works like a donkey!"

Eye drops advertisement: "After dropping this eye drop, move your eyes a few times to make your eyes clear. The potion is spread all over the world."

Advertisement on the tombstone

The inscription on a tombstone in Scotland is: "Here lies Hemisy Mactevisy. His grieving wife inherited it. He started his prosperous business

a vegetable store on Highway 11, open until 8pm every day."

On the wall of a barber shop. There is an advertisement like this: "Don't think you have lost your hair, think you have gained face."

An English country barber shop erected a wooden sign at the end of the bridge, which read: "Gentlemen , I want your heads.

”

SINSTAR classic arrangement

The constant flow of warmth and coldness-----Yihuada Clothing

Taobao.com dig, dig, dig, dig. ..... If you like it

Baisha Group, my heart is flying

Dynamic zone, my territory, listen to me!

Li Ning, everything is possible!

Anta, I choose, I like it

According to Benshan, what is it?

Everyone on earth knows it

TCL Ace today Enter the future

I just like McDonald's

With KFC, life tastes good, and the delicious chicken is cooked in KFC. I am not satisfied and I am sucking my fingers aftertaste

Counter-Strike A shot changes a place

The fragrance of red rose cigarettes fills the world. Smoking is harmful to health

Beauty comes from the heart, beauty comes from Maybelline

"Come to Marlboro World - perfection "(Marlboro cigarettes);

"A barking dog will never bite you." (Nutou brand cigarettes);

"For those who are addicted to smoking. Said that smoking Lucky Cards is a wise choice" (Lucky Cards);

"I'm really jealous of the cool state of men smoking cigarettes" (American Tobacco Company);

"A The choice of millions of people cannot be wrong" (Sparti cigarettes);

"Every time I smoke an 'Etidono', it is like experiencing a pleasant voyage" (Etidono) Novo cigars);

“Never betray your good partner” (Dutch cigars);

“Otherworldly, mellow and natural” (555 cigarettes);

"Plunge into a new realm of relaxation and mellowness" (Jian brand);

"Sigh at the American Winston and appreciate the American spirit" (Winston brand cigarettes);

"Camel cigarettes are also good for digestion" (Camel cigarettes);

"Smoking is not allowed, and Lianqiu cigarettes are no exception" (Global cigarettes).

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“With a snap of your fingers, you can show your true qualities as a general” (Jiangjun brand cigarettes from Jinan Cigarette Factory of Jiangjun Group)

“A cigarette after a meal makes you feel like a living god” (Shanghai Tobacco before liberation) ;

"Absolutely masculine" (Shishi brand cigarettes from Xiamen Cigarette Factory);

"Don't quit cigarettes, just quit smoking oil" (Taiwan Gentleman Cigarettes);

"Happiness adds to happiness, everyone is happy" (Double Happiness premium cigarettes);

bigmouse_5920 2005-7-26 00:50

Humorous advertising slogan

A Dutch travel agency published an advertisement: "Please fly to the North Pole for your honeymoon! The night there is 24 hours long."

A Swiss travel company reminded on a billboard: "Go to the Alps soon. Just for fun, there will be no mountains in 6,000 years!"

An advertisement for the opening of a flower shop in Berlin: "Send a few flowers to the woman you love - but please don't forget your wife! ."

There is an advertisement on the wall of a barber shop: "Don't think that you have lost your hair, think that you have gained face." A rural barber shop has a threatening tone. The billboard reads: "Gentlemen, I want your heads!"

A sign outside the dentist's clinic reads: "Please feel free to fill your teeth, he or she kissed you "

Printing shop advertisement: "Printing everything except banknotes"

A billboard at a gas station reads: "If you are addicted to smoking. You can smoke here, but please leave your address so that your ashes can be sent to your family.

”

A certain milk factory published an advertisement in the newspaper: “If you eat a bottle of fresh milk produced by our factory every day for 5214 consecutive weeks, you will live to be 100 years old!” "

There is a "Facial Expression Institute" in Chicago. Its enrollment advertisement says: "With us, you will learn to frown skillfully, so that people will feel that you are an honest person. ”

An advertisement for a water heater product: “Don’t just look at the high price of this product. If you buy a cheap water heater, you will be in dire straits.”

”

Blue Sky Six Must Treat Teeth, Good Appetite, Healthy Body, and Tasty Food

Oupai cabinets have limited space and unlimited design

MOTOROLA Wisdom interpretation is everywhere

L'ORE'AL Paris, you deserve it

Ebright Real Estate cherishes every family's expectations. View of Hulan County-----Tranquility. Zhiyuan. Parking. The world!

Go high, reach far, reach the world -------China Telecom

bigmouse_5920 2005-7-26 00:51

[font = boldface] Taiwan’s previous advertising golden sentence awards[/font]

[font= boldface] Taiwan’s previous advertising golden sentence awards[/font]

The first session

Gold Award "Share good things with good friends" (Maxwell Coffee)

Silver Award "You can speak Taiwanese well" (Northwest Airlines)

Bronze Award "He Catch me" (Konica)

Excellent work "Motherly Heart, Tofu Heart" (Chinese Tofu)

"Unstoppable Feeling" (Coca-Cola)

"Children who learn piano will not become bad" (Gongxueshe)

"Don't let today's entertainment become tomorrow's burden" (Xie Jiuyi)

"Eat for one person, "Two people make up" (New Baonado)

"It's so quiet that your ears will be quiet" (Panasonic)

"Child! I want you to be better than me in the future!" (Children Sutijian)

Second

Gold Award “It doesn’t matter how long it lasts, only what you once had” (Titus Timepiece)

Silver Award “Good things and Shared with good friends" (Maxwell Coffee)

Bronze Award "The most important car in the world is on dad's shoulders" (China Automotive)

Excellent work "Going Home It feels so good" (Yimei Food)

"He can catch me" "He is stupid, you are smart" (Konica)

"Safety is the only way home ” (Taiwan Provincial Department of Transportation)

“Get rid of the line in your heart” (Black Pine Soda)

“Donate a bag of blood, save a life” (*Blood Donation Movement Association)

"A little sticky but not too sticky" (Zhongxing rice)

The third session

Gold Award "Trust me, you can make it!" (Mei Dengfeng)

Silver Award "It's up to you to do it for Best Actress" (Best Actress)

Bronze Award "I don't know you, but I thank you!" (Best Actress)

Excellent work "Ah! What a blessing!" (Sanyo Visby)

"Step by step, everyone loves Taiwan" (TVB)

"If you don't take good care of your liver, life is in black and white! If you don't take good care of your liver, life is in color! ”

(329 Xu Rong Zhu Bao Gan Pills)

The 4th session

Gold Award “Trust me, you can make it!” (Mei Dengfeng)

p>

Silver Award "Serious women are the most beautiful" (Taishin Bank)

Bronze Award "Whoever you photograph looks like you, and whoever you photograph has to look like you" (Konica)

Excellent work "Huganla" (Kirin Beer)

"Give you a good look" (Madan Mosa Cosmetics)

"Baifu Ning, protect you" (Bai Fu Ning Tablets)

"Paper has the gentlest spring breeze" (Spring Breeze Tissue)

"Small but beautiful, small and cold, small and economical" (Xinjingwang Air Conditioner)

"He's a fool, you're smart" (Konica)

"It doesn't matter if it lasts forever, it only matters what you once had" (Titus)

The Fifth

Gold Award "It's almost done!" (Taiwan Kirin)

Silver Award "Avon understands women better than women" (Avon)

Bronze Award "Serious women are the most beautiful" ( Taishin Bank)

Excellent work "Leave a light for the last person to go home" (Hong Fook Cultural and Educational Foundation)

"We are family" (China Trust Credit Card)

"The city never sleeps" (Citibank)

"It's late at night, call home" (Fubon Cultural and Educational Foundation)

"Trust me, you can make it!" Mei Dengfeng)

The 6th

Gold Award "We are family" (China Trust Credit Card)

Silver Award "Care for yourself and others" ( Executive Yuan Information Bureau)

Bronze Award "It won't come this month, it won't come next month, it won't come in the future" (Hexin Telecom)

Excellent work" "Everything's ok" (Pacific Telecom Card)

"Having a good heart is the most important thing" (Sumisho Real Estate)

"Just call me be happy" (Far EasTone Telecom Far EasTone Easy Pay Card)

"Only those who agree with the taste will enjoy it" (Baodao Watch)

"Only those who are young dare to speak loudly" (Taiwan Provincial Tobacco and Liquor Monopoly Bureau Taiwan Beer)

"I don't know you, but I thank you" (Chinese Blood Foundation)

"Knowledge makes you more attractive" (China Times)

"Fool's lenses, smart choices ” (Baodao Glasses)

“It’s almost done” (Taiwan Kirin)

“Serious women are the most beautiful” (Taishin Bank Rose Card)

No. Seventh session

Gold Award "Care about yourself and others" (Executive Yuan Information Bureau)

Silver Award "Taiwan, Come on!" (Taipei Advertising Association)

Bronze Award "NOKIA believes that technology always comes from human nature" (Taiwan NOKIA mobile phone)"

Excellent work "Just call me be happy" (Far EasTone Telecommunications Far EasTone Easy Pay Card)

"Only young people dare to speak loudly" (Taiwan Provincial Tobacco and Alcoholic Beverage Bureau, Taiwan Beer)

"As long as you have a dream, you will be famous" (Zhangfeng Wine)

"Shut down "It is a virtue" (Taiwan Ericsson Mobile Phone)

"There is only Far EasTone, no distance" (Far EasTone Telecommunications)

"Go to clothing stores to cultivate your temperament, and go to bookstores to display clothing ” (Zhongxing Department Store)

“We are family” (China Trust Credit Card)

The 8th

Gold Award “You must be happy!” (Yimei IRIS Wedding Cake)

Silver Award "Life should be wasted on beautiful things" (Tonganmanshide Coffee)

Bronze Award "You can get it in this kind of ghost place" (Hexin Telecommunications)

Excellent work "Be careful with me" (Tongyi Be careful with ramen balls)

"The world is unpredictable, Antai is better" (Antai Life Insurance)

"Only young people dare to speak loudly" (Taiwan Beer, Tobacco and Alcoholic Beverage Bureau)

"Care about yourself and others" (Executive Yuan Information Bureau)

Ninth

Gold Award "You must be happy! ” (Yimei IRIS Wedding Cake)

Silver Award “This kind of opportunity, free time is also a kind of happiness” (China Mitsubishi China Commercial Vehicle)

Bronze Award “Shouldn’t Love , change it as soon as possible" (Hexin Telecom Hala 900)

Excellent work "Keep Walking" (Johnnie Walker)

"What is the greenest?" (Liquor and Tobacco Monopoly Taiwan Beer)

"The heart is the biggest battlefield in life" (Tong'ang Fantasy Mayan Coffee)

"Poor old lover, can't see my new underwear" (Sweier plays beauty) People)

"The road to success is always under construction" (Johnnie Walker)

No.

10th session

Gold Award "Nobody now, Somebody in the future!" (First Bank Recharge Card)

Silver Award "Everything is attainable, only love is priceless" (MasterCard )

Bronze Award "FamilyMart is your home" (FamilyMart)

Excellent work "No matter how busy I am, I still want to have a cup of coffee with you" (Nescafé)

"This is a must!" (Pan Asia Telecom 2U dual-network prepaid card)

"I always have three meals out, and everyone calls me a foreigner!" (Jiu Jinbo Honey Fruit and Vegetable Juice)

"Diamonds are forever, one will be passed down forever" (DTC Diamond)

"Pros and cons, both are positive!" (Sony Ericsson T100 mobile phone)

"Gold A!" (New Zealand Golden Kiwi)

"The road is made by ESCAPE" (Ford Escape

bigmouse_5920 2005-7-26 00 ：52

Top 20 of the world’s best advertising slogans in the 20th century

Top 20 of the world’s best advertising slogans of the 20th century

With influence and lasting impact

1. German Volkswagen: Small is better

2. Coca-Cola: Enjoy the refreshing moment

3. Marlboro Cigarettes: The Marlboro Man

4. McDonald's: You deserve a day off

5. De Beers: Diamonds are forever, one lasts forever

6. General Electric: GE brings a better life

7. Miller Light Beer: The taste is indescribable

8. Clairo hair dye: Did she use it? No use?

9. Ives: We are working hard

10. FedEx: Fast-legged Orderly

11. Apple Computer: 1984

12. Alka---Schultz Company: various advertisements

13. Pepsi-Cola: Pepsi, right for the taste

14. McCaffrey's Coffee : Drops of fragrance are lingering.

15. Ivory Soap: 100% Purity

16. American Rapid Transit Company: Do you know me?

17. The U.S. Selective Service: Become a complete person

18. Anacin pain reliever: fast, fast, fast effect

19. The Rolling Stones: The feeling is real

20. Nike: Just do it if you say it'

bigmouse_5920 2005-7-26 00:55

CI planning’s classic advertising slogans at home and abroad

CI planning Classic advertising slogans at home and abroad

A good advertising slogan is the eyes of the brand. It has extraordinary significance for people to understand the connotation of the brand and build brand loyalty. Let’s take a look at how these familiar world classic advertising slogans create world-class brands.

*M&M chocolate: does not dissolve in the hand, only dissolves in the mouth

This is the inspiration of the famous advertising master Bernbach, it is a classic and has been passed down to this day. It not only reflects the unique USP of Mamp;M chocolate icing packaging, but also implies that Mamp;M chocolate tastes so good that we are not willing to let the chocolate stay on our hands for a moment.

*Pepsi: The choice of the new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They discovered the market from young people and positioned themselves as the Coke of the new generation. Inviting the new generation's favorite superstar singer as its brand spokesperson, it finally won the favor of young people. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role.

*Volkswagen Beetle: It’s better to be small if you think about it

The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, it was basically Without a market, Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars steadily dominated the U.S. car market until Japanese cars entered the U.S. market.

*Nike: just do it

Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this advertisement The language is in line with the mentality of the young generation. If you want to do it, just do it. As long as you are different, you just need to take action. However, with Jordan's retirement and just do it changing to "I dream.", Nike's influence has gradually declined.

It has become the number one brand in the mobile phone market because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.

*De Beers Diamonds: A diamond is forever, a diamond will last forever

Proving that classic advertising slogans are always a combination of rich connotations and beautiful sentences, De Beers Diamonds This slogan not only expresses the true value of diamonds, but also elevates the value of love to a high enough level that people can easily associate diamonds with love. This is indeed the most wonderful feeling.

*McGee Coffee: Every drop of it is fragrant and full of flavor.

As the second largest coffee brand in the world, Magi’s advertising slogan can be called a classic of language. Unlike Nestle, McLaren's sensory experience is superior. Although it is not as straightforward as Nestlé, it is in line with the artistic conception of coffee. At the same time, it closely combines the mellow aroma of McLaren coffee with inner feelings. It is also often Can stand the test.

*Yamaye Piano: Children who learn piano will not become bad

This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a psychological attack strategy, and does not explain The advantages of piano are that it attracts parents of children from the perspective that learning piano is beneficial to their children's physical and mental growth. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step.

Yamaye is brilliant at this.

*Mc Coffee: Good things should be shared with good friends

This is the advertising slogan launched by Mc Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that sentence The advertising slogan has been deeply rooted in people's hearts, so Mak's had to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.

Therefore Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin? Especially those noble people are convinced.

*Dove Chocolate: Milky, silky feeling

The reason why it is a classic lies in the psychological experience of "silky feeling"; it can make chocolate delicate and smooth It feels like using silk to describe it, the artistic conception is lofty enough and the imagination is rich enough. Make full use of synesthesia and maximize the power of language.

*Intel: Give the computer a Pentium core

Intel's microprocessor was initially called X86 and did not have its own brand. In order to highlight its own brand, it After 586, the running speed of a computer is defined by the number of Pentiums. It is said that in order to launch its own Pentium brand, Intel gave major computer companies a 5% rebate in order to put the word "intelinside" on their products and packaging, and the phrase "give computers a Pentium core" The pun not only highlights the brand but also appropriately reflects the functions and surging driving force of the Pentium microprocessor.

As Japan's largest automobile company, Toyota naturally dominates the Chinese market, and this wonderful slogan is very suitable for the situation at that time; it cleverly combines Chinese proverbs to reflect confidence and domineering, and is catchy. . Today, Toyota probably no longer dares to make such boastful claims, but many Chinese people still remember this slogan.

*Goldlion: The World of Men

In addition to a good name, Goldlion’s success also lies in successful positioning. They position their products for successful and distinguished men. After years of perseverance, it has finally become the best in men's clothing, and this advertising slogan accurately reflects the positioning and core values ??of Goldlion.

* Vidal Sassoon Shampoo: My brilliance comes from your style

Sassoon is a rising star among P&G's shampoo brands. They invited the internationally renowned hairdressing expert Vidal Sassoon to be himself As the brand ambassador, Vidal Sassoon's own name is used as the brand, thereby establishing an image of professional hair washing and hair care, and "My brilliance comes from your style" is the finishing touch.

*Philips: Let’s do better

Philips’ achievements in the field of home appliances are eye-catching, and it has become the most profitable appliance among the top 500 companies. group. However, in addition to constantly emphasizing its innovative technology in its advertising campaigns, Philips never forgets to humbly say "let us do better". This kind of gentle selling seems to be easier to win the recognition of the Chinese people. No wonder it was Aiduo will come up with a copycat version of "We've been working hard."

bigmouse_5920 2005-7-26 00:56

*Levi Denim: Different cool, same Pants

Levi jeans are the earliest jeans brand in the world. They have always presented a personalized image. Among the younger generation, cool culture seems to be a culture that never goes out of style. Levi jeans are tight. Seize the cultural characteristics of this group of people and appear in constantly changing advertisements with "cool" images to impress those new "cool" people who are fashion-forward and keep the brand fresh and lastingly productive.

*Voluntary blood donation: I don’t know you, but I thank you!

Everyone who participates in voluntary blood donation will be moved by this slogan. Although it is simple and unpretentious, it truly reflects the matter of voluntary blood donation and at the same time expresses the voice of a patient who accepts voluntary blood donation.

Cars have always been a popular car model in the Chinese market. In promoting the Chinese market, Nissan uses a very traditional Chinese advertising slogan: In ancient times, there was a Maxima, but today there are Nissan cars, which has shortened the distance with the Chinese people, thereby establishing Nissan's second position in China.

Driving; BMW is different. Although it also represents status, it obviously belongs to the younger wealthy class, and they often drive themselves and experience the driving pleasure of BMW. This is the charm of BMW.

*555 cigarettes: extraordinary, mellow and satisfying

The internationally renowned cigarette brand 555 is a star on the racing circuit. Although they cannot appear in the public media, they have become sponsors of various international car competitions and rallies. The communication language of 555 cigarettes reveals a kind of temperament and mentality, and uses a heart-attacking language style to satisfy the smokers' psychological feelings, making smoking a psychological experience.

Beverage: non-cola

Facing the "monopoly" of Coca-Cola and Pepsi in the cola market, 7-up soda faced an embarrassing situation. At this time, 7-up adopted reverse thinking and positioned itself as Non-Cola carbonated cars established a distinction from Coca-Cola and Pepsi-Cola, but achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand new market for Qixi.

model.

*Kodak: This is the moment

The number one brand in the film market never has to emphasize the saturation of its colors and the fineness of its grains, but rather uses the wonderful and unforgettable moments in life To impress consumers, retain beautiful moments, and give you eternal memories is the eternal theme of Kodak film. Whether it is "Suffering from every moment of life" and "This is this moment" are concentrated reflections of the theme.

*Motorola: Flying Beyond Infinity

In the analog era, Motorola was the well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by the rising star Nokia in the digital era and lost its past glory. . Motorola dreams of one day spreading its wings of freedom again, soaring high and flying beyond infinity. This is Motorola's ideal. Today, in the era of unlimited Internet, Motorola is finally flying high again and flying freely.

The take-off of China's economy has created a number of outstanding domestic enterprises and well-known brands. Among them, those communication slogans that have been tested by the market have become an integral part of the brand value, injecting spiritual food into the brand, and well interpreting the core values ????of the company and the brand.

*Haier: Haier, Made in China

Domestic household appliances have always been considered to be of low quality and low price. Even if they are exported, they are rarely labeled as Made in China.

Haier, the leader of Chinese home appliance companies, decisively launched the banner of "Made in China" when China's home appliance industry was maturing, and the slogan was very confident, inspiring the self-confidence of the Chinese people and enhancing the National pride. As far as the advertising slogan itself is concerned, the beauty lies in its "creation", which is concise, powerful and full of confidence.

*China Unicom: Loving the Chinese Knot, Connecting the Hearts of the World

The logo of China Unicom is the image of a Chinese knot, which is full of affinity. The birth of China Unicom has made a huge contribution to the development of China's communications industry. They have challenged China Telecom again and again, gradually growing and growing in the competition with high-quality services and low prices. China Unicom has naturally integrated its logo and brand name into the advertising slogan, achieving harmony and unity from appearance to spirit, reflecting The spiritual philosophy of the enterprise.

*Business Link: Technology makes it easier for you