The concept of personalized service

Individual customers refer to scattered customers who have no appointment and no rules, which is opposite to the agreement and regularity of making an appointment with customers. Because there is no contract, such customers have a high degree of autonomy in choosing consumption or services, and have a strong affection for the selected objects, but their consumption status is less valued by commodity or service providers.

Personal tourism, also known as semi-autonomous tourism, is called autonomous tourism abroad. It is a form of tourism in which tourists arrange their own travel itinerary and pay all kinds of travel expenses in cash.

The individual tour guide service refers to various tour guide services provided by travel agencies according to the requirements of individual tourists, mainly including travel consulting services, individual entrustment services and selective tour guide services.

The main differences between individual travel and group travel are:

First, the planning and arrangement of travel itinerary is different. Generally speaking, individual travelers plan and arrange their own travel itinerary; The itinerary of group tours is planned and arranged by travel agencies or other travel service agencies.

Second, the payment methods are different. FIT mostly adopts sporadic pay-as-you-go mode; The team used the packaging method to ask for a one-time payment in advance.

Third, the price is different. Personal travel activities are paid at the retail price, which is relatively expensive; Group travel can enjoy discounts on some projects, which is relatively cheap.

Fourth, the degrees of freedom are different. Individual tourists have great freedom; Tourists who travel in groups are all bound by groups.

Fifth, the number of tourists is different. The number of individual tourists varies, among which the number of individual tourists in China is less than 9, and the number of group tourists must be above 10.