Traditional Culture Encyclopedia - Hotel reservation - How to improve the hotel occupancy rate?
How to improve the hotel occupancy rate?
2, improve the quality of hygiene, so that all customers have a healthy living environment.
3. Develop new projects, such as hourly rooms and business rooms.
4. Improve the hardware environment of the hotel in off-season.
5. Explore the market, such as contacting some travel companies to improve the shuttle service between the station and the hotel for customers, and so on.
6. Introduce some preferential policies, such as the 5-for-1 1 off-season discount rate, and some rooms are special rooms.
Too many. I think you can do it well as long as you put your heart into it.
Question 2: How to improve the hotel occupancy rate? First of all, first of all, summarize the problems in the management mode of the hotel itself and find out the reasons;
Second, improve service quality, realize diversified services and win customers;
Third, carry out publicity at the same time; Invite some media to report on the hotel's field;
Fourth, investigate the customer's satisfaction with the service, and let users evaluate the service quality of the hotel, so that it can be used as evidence for marketing in the future;
Fifth, leaders should lead by example, greet guests with a smile and improve the intimacy of the hotel;
Sixth, the salesman should contact the relevant enterprises of the travel agency, try to make a profit with low price and high service quality, and implement the marketing strategy of small profits but quick turnover.
Question 3: How to improve the occupancy rate of hotel rooms? My personal opinion is:
1, cost performance is the key.
2. Good service attitude to retain repeat customers.
3. Clean and tidy.
4. Half price or discount for temporary rest or overnight stay.
5. do a good job in advertising.
6. Membership system (I will give you a membership card for the first time, how many points I will accumulate once I stay, and I will give you a discount when I accumulate a certain number of points).
7. Keep up with auxiliary services (such as wake-up, laundry, parking lot, restaurant, booking tickets, etc.). ).
8. Deferred check-out (isn't the 12 check-out system that has been used all the time being reformed now? It's really good and popular.
9. Safe and quiet
I am not a professional. I just hope the hotel can do it from the perspective of a guest.
Question 4: There is a difficult problem. How to improve the hotel occupancy rate and how to solve it? According to the design consultant and years of tracking the hotel, Hong Zhuan Design Company found that the hotel occupancy rate is affected by the following factors. The design thinking of the first red college: whether the function and creativity of the hotel itself are aimed at the target user group. Second: Is the hotel differentiation obvious? Third: whether the proportion of room type is appropriate. For example, theme hotels are dominated by single rooms, while hotels in other first-tier cities have almost the same single-bid ratio, or single rooms are slightly higher. However, in addition to theme hotels, the secondary market may need a high proportion of standard rooms. Of course, every hotel is different, and we need Red Design Company to give reasonable suggestions after specific investigation. Fourth: the resources of hotel operators. Fifth: whether to innovate the experience. Sixth: the equivalence between value and price. Seventh: management and service. Eighth: the rational use of marketing promotion. As long as the hotel pays attention to the above eight points, the occupancy rate is high.
Question 5: There are many ways to improve the hotel occupancy rate, such as lowering the house price, publicity and promotion, hotel internal management, etc.
Question 6: How can hotels quickly increase the occupancy rate? When staying in the hotel, guests have different degrees of understanding of the value and quality of hotel products. Some guests find it reasonable, while others find it unbearable. In this case, the hotel should reasonably guide the guests to consume, so as to achieve a win-win situation for the guests and the hotel.
For example, when the hotel reception desk receives guests, we should focus on the characteristics and advantages of different types of rooms and what convenience they can bring to the guests. At the same time, it is necessary to point out the differences between different types of rooms and turn the unfavorable factors in the environment into convenience for guests.
Interest guidance method and high-priced bargaining method are two effective sales techniques of housekeeping department, which can be used in the process of hotel room sales. The benefit guidance method is to give certain extra benefits to the guests who booked the hotel.
Methods, so that they give up the original reservation room and buy a room with higher price.
High-priced bargaining refers to recommending the highest-priced room suitable for the guest's position in room sales. According to consumer psychology, guests often accept rooms recommended by waiters first. If the guest doesn't accept it, recommend a lower price.
Guest room, and introduce its advantages. In this way, from high to low, layers of introduction, until the guests make a satisfactory choice.
Proper footwork Because in a market economy
Next, the variability of the hotel market determines the instability of room prices, and it is already very normal for different guests to guide prices. Therefore, for guests who really can't afford the store price, they should give appropriate discounts.
It is an important means to adapt to the market and competition, otherwise there will be the phenomenon of actively handing over objective people to competitors. However, it should be noted that the discount range should be controlled within the scope of authorization, and employees are required to try not to discount.
The ultimate means to reach a deal is to encourage employees to sell full-price houses with various incentives.
In addition, for those hesitant guests, hotel staff can be very comfortable.
When making more suggestions. Among them, many guests don't know what kind of room they need. In this case, the hotel front desk should be able to observe the guest's expression, try to understand the real intention of the guest, and understand the characteristics and preferences of the guest.
After that, according to the guests' hobbies, the characteristics of each room are introduced to the guests in a targeted manner to eliminate their doubts. If the guest does not make a clear statement, the receptionist can use words and actions to urge the guest to make up his mind to stay in the room.
Question 7: How can hotels improve the off-season occupancy rate? Generally speaking, every year in February, March, April, 1 1 and 65438+February, in the off-season with regional climate differences, we should try in terms of price, strategy, advertising and multi-channel sales.
Question 8: How to improve the occupancy rate of small hotels? Online for 30 minutes, join, open a parking lot, free breakfast, organize local hotspots and strive for repeat customers.
Question 9: How to improve the occupancy rate of hotel rooms? Hehe, there are many factors that affect the hotel occupancy rate. For example, a good location can guarantee new customers, but new customers are uncertain. Grasping old customers on the basis of constantly developing new customers is also a very important link in hotel operation. I know the ways to open a hotel to catch old customers' friends: 1) Set up customer files when you check in, give discount cards or gifts with hotel logo to guests who often stay for a short time, and publicize them by the way. 2) Offer discounts to specific people on special festivals, or send cakes and flowers on birthdays to make guests feel warm. 3) Give regular training to employees. We must respect our customers, serve them with a smile, be polite to others, and make them feel at home all the time, without any worry or boredom. Of course, before doing these things well, we must first ensure that the room is clean, tidy and comfortable, with complete hardware and software facilities, so as not to disturb the private life of guests. Shungeng, is your hotel in Shanghai? If it's near, there will be guests at home next time. I wish you a prosperous business!
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