Double 11 activity plan

In order to ensure that an event can be held successfully, it is often necessary to formulate a thorough event plan in advance. An event plan is a written plan that is formulated after comprehensive consideration of factors related to the event. How should we write an activity plan? The following is the activity plan for Double 11 that I carefully compiled (selected 6 articles). You are welcome to learn from and refer to it. I hope it will be helpful to everyone. Double 11 activity plan 1

Purpose of the activity:

Double 11 is a festival that e-commerce must compete for over the years. The activities and publicity are huge, there are many participating categories and brands, and the activities are diverse. The richness is the best of the year. As an offline physical mall, we need to grasp the concept of Double 11 Shopping Carnival and launch winter clothing promotions when the temperature drops in mid-November. The intensity of activities, marketing methods and on-the-spot experience should be more differentiated from e-commerce, so as to highlight the characteristics. The activities are integrated from multiple business formats such as department stores, supermarkets, restaurants, cinemas, and online micro stores. Give customers a unique and alluring shopping experience.

Activity time:

November 7th to 11th

Activity content:

Discount promotion:

1. Double 11 big-name clothes shopping: 200 yuan off for purchases over 500 yuan in autumn and winter department stores.

2. You can choose from big-name cosmetics on Double 11: Big-name cosmetics (Olay, L'Oreal, L'Oreal, DHC) will get 80 yuan off when you spend 400 yuan or more. Double 11 super skin care kits are as low as 30% off!

O2O (online and offline interaction), grab 100,000 big-name discount coupons in advance!

1. 100,000 coupons for free Grab it! Instant discounts on purchases of big-name department stores, as low as 30% off!

Activity details:

(1) From November 1st to 10th, the official WeChat official WeChat will be online to grab it Voucher activity. Customers only need to follow the official WeChat click coupon grabbing page to choose discount coupons from 30 brands, and double-click to receive the coupon (a discount code is automatically generated for each coupon).

(2) Each person is limited to 10 tickets per brand.

(3) On the day of Double 11, customers can enjoy an immediate discount of 50 yuan, 30 yuan, and 20 yuan after the corresponding brand discount by using the discount code on the coupon.

(4) Only one discount coupon can be used for a single receipt.

Note: The starting point for using discounted coupons must be determined based on the actual unit price of each brand. The full amount of the discount will be borne by the supplier and the shopping mall in different proportions. This activity is mainly to attract online customers to the store.

2. Diaosi counterattacked Bai Fumei and defeated Gao Fushuai! Grab super single products for 0.11 yuan, 1.1 yuan, 11 yuan, and 110 yuan!

November 7th to 11th , 11 single products every day can be snapped up for only 0.11 yuan, 1.1 yuan, 11 yuan, and 110 yuan. Each style is limited, while stocks last. Pay online at Weidian to get a successful flash sale!

Single product recommendation: 0.11 yuan (15% off for Pastry King, 20% off for Hakka, 25% off for Taro Fairy, and 30% off for Bread Paradise),

p>

1.1 yuan (supermarket environmentally friendly cutlery box, handkerchief paper/strips, potato chip set, priced at about 5 yuan)

11 yuan (comfortable bath towel, 2-piece Korean post-relief mask, fabric furniture Cute rabbit, selling price is about 30 yuan)

110 yuan (comfortable quilt, matching pillow, selling price is about 250 yuan)

Note: Estimated cost is 1,300 yuan. (Meal coupons are sponsored by merchants)

Category marketing: Double 11 is a large-scale promotion in shopping malls in November, and all categories must carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutiques, bedding, and children's clothing should all have representative brands or highlight discounts to participate in the event. The following four categories: single products need to be displayed prominently, and matching and warm recommendations need to be added to the aisle light boxes and counter guides.

(1) Winter clothing (thick models, coats)

(2) Autumn and winter accessories (scarves, hats)

(3) Winter bedding

　(4) Supermarket Winter Hot Pot Festival Single Product

VIP Marketing

VIP Recruitment: VIP can be applied for free if you spend 500 yuan or more in a shopping mall in a single day With one card, you can upgrade it to a diamond card if you spend over 5,000 yuan in a single day.

1. Free gift for VIP customers on Double 11: If you go to the store on Double 11, you can get a designated hot drink at xx Sweetheart Beverage. (Opening sponsorship, no fee)

2. Double 11·VIP customers play for free: Diamond card VIPs can take their children to XX Amusement Park for free once with their cards. Double 11 activity plan 2

1. Purpose of the activity

November 11 is what modern people jokingly call "Men's Day". In order to reflect the characteristics of the platform for chatting and making friends, it closely follows the "men's day" "Men's Day" is an opportunity to connect single men and women. Shengshi Gechao's "Peach Blossom Feast" specially proposes an activity plan in November to "Welcome Men's Day and give Peach Blossom Gifts"!

2. Overall arrangement of the event

Event time: November 11, 20xx

Target user groups of the event: member customers, high-end customers, mid-range customers and DJ butler, PR model interaction.

Activity introduction: Love song duet, wine splitting competition

Activity content: All customers who join the "love song duet" on the "Men's Day night" can invite DJ butlers and models to join you Competition

3. Promotion method

SMS sending date: November 10, 20xx SMS copy:

In order to welcome the arrival of "Men's Day", the true love is launched "Peach Blossom Feast", those who don't want to be lonely dial 22318888 to escape from the prison of loneliness and jump into the castle of love. There is also a grand prize of 10,000 yuan waiting for you!

IV. Competition Rules

Note: Each room must have 3 or more groups of people before this event can be held, otherwise it will be deemed invalid.

Love song duet competition rules

(1) Only guests who must book a room and spend money that night can participate in this activity (only in Gechao area, clubs will not participate)

(2) Love song duet competition: ( Choose 2 love songs for the competition, and the songs will be selected by the guests and the DJ butler or public relations model together)

①Each private room: Only 3 or more groups of love songs can participate in the competition, 1 A group of 2 people (consisting of a guest and a DJ butler or public relations model), who combine in the guest's self-booked room, and compete in the guest's self-booked room) The first place winner in the competition will receive a dozen worth 480 yuan Beer;

② The ranking of the love song duet competition will be judged by the judges (3 persons including waiter on duty, floor supervisor, and director of each department), and the prizes (a dozen beers) will be handed out; ③Each session There is only one prize for each private room

Rules of the wine-splitting competition

①Each private room: The wine-splitting competition consists of 3 groups. Only 3 or more groups can participate in the competition. 1 A group of 2 people (consisting of a guest and a DJ butler or public relations model), combines with the guests in the guest's self-booked room, and competes in the guest's self-booked room) The first place winner in the competition will receive a gift worth 480 yuan. Beer;

②The wine splitting competition will be judged by the judges (3 persons: waiter on duty, floor supervisor, and department director), and the prizes (a dozen beers) will be handed out;

③Winning and losing assessment of wine splitting: There are 3 rounds in a round, and the winner or loss is determined in three rounds;

④There is only one prize for each private room

Five , Competition prizes:

A dozen beers (worth 480 yuan)

6. Other matters needing attention

1. Internal employees participated in guest interactions during this event;

2. This event is conducted under the principles of openness, fairness and impartiality;

3. The right to interpret the event belongs to xx. Double 11 activity plan 3

1. Activity background

November 11 is a very popular "Singles' Day" among the younger generation, and is known as a festival for single young people. . Nowadays, "Singles' Day" is not only one of the representative products of campus fun culture, but also a cultural form diffused in society. The freshmen of the 20xx class have just entered the school. There needs to be more communication and interaction between freshmen and freshmen, between freshmen and old students, and between colleges and colleges. This special festival can create opportunities for this, enrich campus culture, and promote innovation. awareness, enhance friendship, and allow students to make more sincere friends.

2. Theme of the event

Singles are not alone, let’s party together

3. Purpose of the event

1. Hope that through this event , Correct the values, friends and love of contemporary college students, so that students can develop more positively on campus and achieve two-way development of their own knowledge and social experience, thereby improving students' self-cultivation, increasing their own added value, and providing them with Provide good support for future development.

2. On the university campus, there are few exchanges between students from different colleges and different majors. This activity is conducive to increasing exchanges between students, thereby expanding the closeness of the campus, conducive to unity within the school, and also conducive to Development of exchanges between different faculties.

3. Through this friend-making activity, we can achieve the purpose of expanding students’ social circles and making friends, thereby enriching students’ campus life and providing students with entertainment opportunities in their daily study life. At the same time, this also It is conducive to activating the campus atmosphere, increasing campus vitality, and making the learning and living atmosphere in our school more active and relaxed.

4. Organizer

xx Social Federation Activity Department

xx Psychological Association

5. Activity time

On-site publicity: November 4~5, 20xx

Male and female guest selection: November 5, 20xx at 7 pm

Party: November 10, 20xx at 7 pm Point

6. Event location

On-site publicity: South Square

Male and female guest selection: xx Federation of Social Affairs Office

Party: xx report Hall

7. Activities objects

All students in xx school

8. Activities requirements

1. Observe activity disciplines and do Participate on time, do not be late and leave early,

2. All officials related to the event must be present before the event;

3. The application for the venue and the transportation of tables must be timely;

p>

4. We must put an end to impolite and vulgar language;

5. Always pay attention to safety. Safety is the top priority in everything.

9. Publicity methods

1. Post 1 poster

Posted downstairs in the dormitory, mainly promoting the theme, time, location, form and content of the activity.

2. Running classes

① The time, place and content of publicity activities and on-site publicity.

② Promote the registration of male and female guests, students who are interested in participating in this event and a group of "tacit partners" in each class

3. Registration method

In the monitor Fill in the registration form at the office (the monitor or person in charge of each class will remind students to prepare the registration form before 7:30 am on November 5th, and the person in charge of the relevant activities will collect it at that time)

10. Before the activity Preparation

1. Application for event hosting and event venue application must be completed before November 1.

2. Activity promotion work: The activity department of the hospital is responsible for this.

3. Funding sources

Look for interested event sponsors, provide greater sponsorship for this event as much as possible and reach a complete agreement with the sponsors.

4. Preparation of personnel and materials:

① Determination of male and female guests, performing guests and host;

② Preparation of props for interactive games and recording of VCR

③Production of posters and promotional materials.

11. Activity Process

1. Activity Initiation and Registration:

Initiate the mobilization of this activity, put up posters in the publicity column, and the relevant responsible persons Students in each school will be notified of the event, and registration for each class will be completed from November 3 to November 5.

2. Preparation for the event:

① Complete the selection of male and female guests

② Complete the recording of the opening VCR, the male guest introduces the VCR, and each class is a "tacit partner" Promote VCR and "Message from Seniors" VCR

③ Prepare interactive games and the necessary props

④ Set up a stage in the South Square for two days for on-site promotion

3. Selection of male and female guests:

① Selection time: 7 pm on November 5th

② Selection location: xx Federation of Social Affairs Office

③Judges: The judges are composed of ministers and above.

④Selection process:

Candidates are divided into two groups according to male and female students, and are interviewed separately. They are required to introduce themselves for about two minutes, introduce their personality, interests and hobbies, and Showing off a personal talent, 12 female guests and 6 male guests were finally selected.

⑤ Notes: Select contestants with personality, strong stage performance and expression ability

4. Social evening party:

① Time: November 10 Sunday 19:00-21:00

② Location: xx Lecture Hall

③ Party process:

(1) Admission: Boys and girls enter separately , one row for boys and one row for girls. After sitting down, the host explained that the boys and girls sitting next to each other should communicate with each other throughout the activity, and explained that this will be tested in the final random question session.

(2) "If You Are the One Show":

A. Play the funny VCRs of male and female guests

B. Female guests appear

C. The host comes on stage

D. The male guests come on stage in sequence from No. 1 to No. 6

(a) After taking the stage, first make a brief self-introduction.

(b) Choose your “girl at first sight” among the 12 female guests

(c) The female guests can freely ask questions to the male guests

(d) Play the VCR of the male guest’s self-introduction and friend interview

(e) The female guest has a sharp Q&A with the male guest

(f) The female guest makes the final choice. If the male guest fails , he will leave alone; if the male guest succeeds, he will leave together with the selected female guest.

E. A skit performance in the form of an advertisement.

F. "Tacit Understanding Competition" interactive game:

(a) Play the "tacit understanding partner" promotional VCR for each class

(b) "Tie the feet to grab "Mai": 13 pairs of "tacit understanding partners" are divided into 3 groups. Each group plays three rounds. Each round plays the melody of a song. After the host orders "start" (after the host orders "start"), each group of "tacit understanding partners" must start with "two rounds". In the form of "people with three legs", they rush towards the Li Mai, answer the song name and sing a section of the song (no less than 3 sentences). The group that grabs the Li Mai the fastest and successfully completes the chorus will get one point. At the end of three rounds, the total The two groups with the highest scores win and advance to the next round.

(c) "Blindfolded and Feeding Cake": The 6 pairs of "tacit partners" who won in the previous round of the game were "boys in front and girls behind". Stand in a pose, with the boys holding their hands behind their backs, and the girls blindfolding themselves and feeding the cakes to the boys with both hands. The group that finishes feeding the cakes the fastest wins.

G. Guest performer sings

H. .The host went down to the auditorium and randomly asked the audience about their feelings about the entire event, the results of the exchanges with their neighbors, and their expectations for college life.

I. Play "Messages from Seniors and Sisters". VCR

5. End of the event

After the on-site session, the organizer will summarize the event and announce the successful conclusion of the event.

12. Budget budget

1. Production costs for event promotional materials, invitations, program notes, etc.: 300 yuan

2. Event site decoration costs: 400 yuan (excluding stage, sound, and lighting)

3. Activity mineral water, light sticks, official seals, makeup, etc.: 400 yuan

4. Banner cost: 100 yuan

5. Curtain: 800 yuan

Total: 2,000 yuan

13. Event precautions

1. When the tasks of the working group members conflict, ensure that the work of the program group is completed smoothly. .

2. Each working group will start work immediately after its establishment and will be automatically disbanded one day after the competition is completed.

3. If there is a conflict between the tasks of each working group, the groups will be readjusted. Human resources.

4. The individual is responsible for specific matters.

5. You must pay attention to the image of the association and yourself when working.

6. The work attitude must be correct. positive.

7. Pay attention to personal safety.

8. Matters not yet covered will be notified separately. Double 11 activity plan 4

Activity background:

November 11th is an alternative festival for young people, because there are four consecutive "one days" in the date of this day. "For this reason, this day was designated as "Singles' Day".

"Singles' Day" is neither a "local festival" nor a "foreign festival". It was born in Nanjing universities in the early 1990s and is one of the representative products of campus fun culture. As batches of students bid farewell to campus, the atmosphere of "Singles' Day" in the past two years has gradually spread to society. "Single Love Song" will become a popular song on this day. On "Singles' Day", this song can be used to sing "Find someone you love most, love deeply, want to love, and say goodbye to being single." This lyrics is actually also used by young people. Declaration of love. Lively parties on "Singles' Day" are a popular form of celebration among urban youth. However, there are also many students, especially college students, who get drunk alone that night and remain unconscious. Various reasons have to make us think deeply.

Purpose of the activity:

On this special day, everyone gathers together to discuss the pros and cons of college students’ love. Is dating a compulsory or elective course in college? How should we repair it? How should we deal with the relationship between boys and girls? After the event, I hope everyone will gain something and have a deeper understanding of the problem of making friends, so that they will no longer be blind and miss the beautiful love.

Event time:

7:00-9:00 pm on November 11, 20xx.

Activities carried out:

1. The host opened the event and gave a welcome speech to all the guests. At the same time, the purpose of this event was pointed out and the origin of "Singles' Day" was explained.

Second, watch the electronic version of the love story together to enhance the atmosphere.

Three, the class committee made an opening speech and the discussion officially began.

Fourth, the students and the teacher began to express their opinions together, talking about some of their views on college students’ love, as well as some of their own personal experiences.

Five, small games and small performances.

Sixth, the instructor tells everyone some of his unique insights.

Seventh, summary, the party ended successfully.

Preparation work:

1. Classroom application and layout. (The life committee is responsible)

2. Invite guests. (The study committee member is responsible)

3. Hosting the event (the sports committee member is responsible)

4. Mobilizing the atmosphere at the event (the organizing committee member is responsible)

5. During the activity Program performances (responsible by the literary and art committee)

Sixth, publicity before, during and after the event (responsible by the publicity committee)

Seventh, general planning, detailed discussion (responsible by the league secretary)

8. Overall grasp of the event (the monitor is responsible for this) Double 11 event plan 5

Event theme:

Low price storm, everyone is snapping up (Dear, did you buy it? )

Activity time:

November 9, 20xx - November 11, 20xx

Activity content:

●Activities The ultimate carnival with a 50% discount on the entire site (November 11, 20xx)

Starting from 10:00 on November 11, 20xx, the entire site will be sold at a 50% discount, and a low-price storm is sweeping the city!

(Note: Be sure to involve the entire audience in order to achieve a cluster effect.)

●Activity 2: Shopping with courtesy and luck (November 9-November 11, 20xx)

During the event, all customers who shop at XXXX with a single purchase amount of 11 yuan or more can participate in the lucky draw.

One first prize winner will receive a brand smartphone worth 1,111 yuan

Two second prize winners will receive a XX supermarket shopping card worth 111 yuan

Third prize A vacuum insulated cup worth 60 yuan will be awarded to 6 people.

The fourth prize will be worth 30 yuan for 20 people. 20xx people will receive a special gift worth 2 yuan.

(Note: The lottery is an instant scratch card, and the gifts are presented in kind.)

●Activity: Double the sweetness of the festival for one person (November 20xx November 11th)

Get 2 lollipops for 1 yuan when you spend 11 yuan or more (2 yuan/piece, 200 copies)

2 boxes of chocolates for 11 yuan when you spend 111 yuan or more ( 25 yuan/box, 40 copies)

(Limited sweets, while supplies last.)

Estimated event cost:

1. Estimated lottery scratch card The cost is 1,000 yuan, and the prize cost is 8,000 yuan, totaling 9,000 yuan.

2. Double sweet activity, the estimated cost of the activity is 1,500 yuan.

3. Poster and advertising expenses are 5,000 yuan.

The estimated overall cost of this event is 15,500 yuan.

(Note: The 7,000 yuan for the event can be shared by the merchants. The shared expenses will be negotiated and finalized with the merchants in the early stage of the event to facilitate the smooth development of the event.)

Event promotion:

1. Advertising, use newspapers to place 2 issues 3-5 days in advance.

2. Combine large-scale facade advertising with supermarket DM sheets to make it eye-catching and attract customers.

3. Use supermarket broadcasts and off-site promotions to increase publicity.

4. Use floor stickers, hanging flags and publicity signs, plus festive music to create a good event atmosphere. Double 11 activity plan 6

1. Foreword

Based on market survey statistics and many years of retail experience in specialty stores, at present, most of our customers are customers who have just purchased a house or newly renovated it. But now, on average, each Zhida terminal retail store occupies less than 10% of the market share, and there are still many potential consumers who have never been to a Zhida home fabric store. Therefore, this promotion is targeted at the consumer group who have just purchased a house, using exquisite gifts to attract them to the store, and then using "super value packages" to increase their desire to buy, and ultimately the transaction is successful.

2. Time of the event:

November 1, 20xx - November 20, 20xx

3. Purpose of the promotional activity:

1. Quickly let consumers know and contact Zhida Home Furnishing Fabric Store.

2. Improve the sales performance of Zhida Home Furnishing Fabric Store.

3. Enhance the visibility and reputation of Zhida home furnishing fabric brand.

4. Promote the brand core value of "Home Furnishing Support Expert".

IV. Activity theme:

V. Targets of promotional activities:

1. Target market for the activity: new properties, wedding photo studios.

2. The main targets of promotion: houses that are being renovated, new houses that have just received the keys, new houses for weddings, and old customers who often introduce new customers to consume.

6. Promotional steps:

1. The store will distribute leaflets and coupons to new property owners

2. New property owners will receive coupons Come to the store to get a free exquisite gift with any owner certification documents

3. The owner fills in an information file form

4. After completing the filling, the salesperson will introduce the general situation of the store. Product condition.

7. Promotional leaflet content.

1. With the coupon, you can go to the local Zhida Home Furnishing Fabric Store to receive a set of "personalized coffee utensils" worth 138 yuan for free.

Tip: Please present a copy of the property purchase contract when picking up the property. (Time: May 1st to September 31st, 20xx)

2. Customers can enjoy a 5% discount after the discount by presenting the promotional leaflet or the Zhida Home Fabrics “Collect for a Lifetime” service passbook , except for special offer products.

Note: Stores participating in promotional activities must ask customers who receive gifts to fill in the questionnaire and return it to the company. Thank you for your support.