What are the main strategies of community marketing?

Supply and demand. Groups are established to meet some people's needs, and group members join groups to meet some of their own needs. According to Maslow's demand theory, the community mainly meets the needs of self-realization, respect and social interaction at the top of the pyramid. So whether a group can survive healthily for a long time and how to better meet this relationship between supply and demand has become one of the keys.

2.*** The same concerns. Members of the community are all gathered together for a long time because of one or several common concerns, whether alumni, study, work, group buying, parenting, community and so on. In this era of vertical segmentation, the community also takes the boutique route of "small and beautiful" instead of blindly pursuing "big and complete".

3. Opinion leaders. The activity and trust of a group cannot be separated from opinion leaders. Opinion leaders are not only group owners, but also influential members who are active in the group. These opinion leaders are the engines and catalysts for continuous high-quality content and interaction within the group.