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Public Relations Planning Book— —Mengyuan Hotel Opening Ceremony Public Relations Planning Plan Activity Background Mengyuan Hotel is a four-star hotel opened by Mengyuan Group in Siping. Mengyuan Group is a catering service enterprise with main economic activities: North China, East China, Central China, South China, There are also several hotels in the larger cities in the southeast and in the four cities of Shen, Changha, and Northeast China. Siping Mengyuan Hotel is the first hotel opened by Mengyuan Group in Siping, and it is also the first four-star hotel in Siping. For medium-sized cities like Siping, Mengyuan Group is interested in the importance of Siping's transportation hub; furthermore, the policy of revitalizing the old industrial base in the Northeast heralds the revival of the Northeast, so Mengyuan Group wants to use several large and medium-sized cities to As a basis, we will seize the market in Northeast China. As a new company entering Siping, it is not very well-known, and there are some well-known competitors in Siping such as Siping Hotel, Jiping Hotel, Lihao Hotel, etc. Therefore, if you want to gain a foothold in Siping, the opening ceremony is a matter of public relations. The first shot, so you must seize this opportunity. General theme of the event

1. Dream Garden - your dream home!

2. Give you the feeling of going home - Mengyuan Hotel

3. You and I build a beautiful home

4. Your home is made of Let’s build the activity goal. Through this activity, let people in Siping know about Dream Garden, get to know Dream Garden, and have a perceptual understanding of Dream Garden. Activity Procedures Activity Plan

5. Preliminary Instructions

6. Signage Promotion (Setup Instructions 7. Signage):

(1) Setting Location: Mengyuan Hotel is the center, on the main roads within 2KM

(2) Setting form: re-apply for construction, if not allowed, rent existing suitable outdoor media (such as public roads) on both sides of the road **Car shelter advertising space)

(3) Quantity: At least 5 are required for each different copy, ***At least 10

(4) Size, height : It depends on the actual situation. The text should be as large as possible and strive to be eye-catching

(5) Design requirements: It is required to use the standard logo and standard font of Mengyuan Hotel

(6) Time Requirements: Set up 10 days before opening

(7) Purpose: to enhance visibility, arouse curiosity, and establish a certain reputation;

2. Planning plan for opening public relations activities

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(1) Topic: Mengyuan Hotel celebrates your birthday!

(2) Event time: opening day.

(3) Activity location: Mengyuan Hotel.

(4) Overview of the activity: Each of the 30 citizens who celebrate their birthday on the opening day of the Mengyuan Hotel will be given a private room. They can invite relatives and friends to the private room for dinner and consumption, and all expenses will be paid by the Mengyuan Hotel. Pay on your behalf.

(5) Activity details and precautions:

1) Publish activity advertisements:

A. Time: 10 days before opening

B. Media: "Siping Daily", "New Culture News"

C. Layout: 1/4 page

D. Copy content:

Title : Mengyuan Hotel celebrates your birthday!

The first paragraph of the text: Introduction to Mengyuan Hotel

The second paragraph of the text: Introduction to your birthday activities - Mengyuan Hotel will officially open for business on XX, XX, XXXX , to celebrate the opening of Mengyuan Hotel, we specially hold a birthday event for you at Mengyuan Hotel, offering 30 private rooms for free.

Registration conditions: Anyone who has a birthday on the same day and has a fixed residence in Siping can register to participate

Registration date: from now until XX, XX, every morning 8 a.m. - 6 p.m.

Quota limit: 30 people, first come, first served, first come first served, first served;

Place: Lobby office on the first floor of Mengyuan Hotel

Instructions for registration: Register in person with your ID card and original household registration book; minors must be accompanied by a guardian; the elderly and infirm must be accompanied by someone.

Other instructions: When entering, you must be neatly dressed, otherwise the organizer has the right to refuse entry; all rights of interpretation for this event belong to Mengyuan Hotel.

2) Register and reserve a room first

Registration time: starts on the day after the advertisement is published and ends the day before the opening.

Registration instructions: Present the newspaper advertisement of the day and your ID card (or household register, in case the ID card is fake), and go to the Mengyuan Hotel to book a room in person.

Other conditions for registration: minors should be accompanied by their guardians; the elderly and infirm should be accompanied by their relatives; they must be neatly dressed when dining, otherwise they have the right to refuse to sit.

Recipe restrictions: Select the recipes of the day from one or more limited categories of menus.

Quantity of dishes: Set a total upper limit, such as 2 dishes per person, to avoid waste.

Drink restrictions: Choose from a limited category or categories of drinks.

Handling of unfinished food: Tell them that they can’t finish the food they ordered, and they need to be punished a little, just like eating from a buffet, otherwise they will order randomly.

If the number of guests exceeds 30, it will be on a first-come, first-served basis until capacity is reached. In order to prevent disorder, queue numbers should be prepared and handed out one by one, so that there will be no chaos.

Please note in the advertisement: The right to interpret the event belongs to Mengyuan Hotel; a birthday cake will be given during the event, and a birthday cake-cutting ceremony will be held.

3) On the opening day:

A) Take photos: All guests who have birthdays on the same day take photos with the management representatives of Mengyuan Hotel (if the photos need to be within a certain range, such as If you want to use Mengyuan Hotel, you should sign a portrait rights use agreement with it)

B) Hold a ceremony for the Mengyuan Hotel to ask you to set the price of the dishes, to draw the price setter and to recruit and award them.

From among the adult guests who attended that day, 30 raters will be selected by drawing lots (you will know immediately after drawing), and a letter of appointment will be issued, inviting them to come to Dream Garden on XX, month XX (Sunday should be selected) The hotel participated in the activity of evaluating food prices.

4) Soft articles: In order to cooperate with this event, try to publish soft articles in the food pages such as "Siping Daily", with the theme of a unique opening ceremony, by reflecting the spiritual civilization of Siping's catering industry New look to achieve the purpose of promoting Mengyuan Hotel.

3. A series of public relations activities after the opening

(1) - Theme: Mengyuan Hotel, please set the price of the dishes!

(1) Event date: a Sunday about 10 days after opening

(2) Event time: 8:00-10:00 am

(3) Activity location: Mengyuan Hotel

(4) Activity overview: Hire 30 pricemakers to collectively evaluate the prices of several proposed dish names in several categories

(5) Notarization of the event: 10 days before the opening, you should contact the notary office and agree to notarize the event. The notarization results will be announced in a conspicuous place in the lobby.

(6) Pricekeeper selection:

Selection method one: On the opening day, 30 guests who are willing to participate in the event will be selected by lottery;

Select Method 2: After the opening, 3 guests who come to make purchases will be randomly selected every day (provided the guests are willing and available) to serve as price setters.

(7) Event notice: On the 3rd day after opening, Mengyuan Hotel will send out an advertisement asking you to set the vegetable price.

(8) Remuneration for those who participate in setting the vegetable price: per person X yuan, paid in red envelopes at the end of the activity, and asked for their signature to show receipt of wages paid by Mengyuan Hotel

(9) Name of the dish that needs to be determined: by Mengyuan Hotel selection.

(10) Determination method and process: remove the highest score and the lowest score, and average the score; prepare relevant forms and stationery, and determine the specific process

(11) Notarization: in advance , contact the notary office for the event and obtain its support. The notarization will be notarized on site. After the notarization, the vegetable price tag with the notarization and seal will be hung

(12) Post-event publicity: On the second or third day of the event, publish it in a newspaper to announce the result of the vegetable price determination , thank the notary office and price collectors, and ask citizens to supervise and check the advertisements with content.

At the same time, an event notice for Mengyuan Hotel to ask you to rate the chef is published.

4. A series of public relations activities after the opening

(2) - Theme: Please rate the chef of Mengyuan Hotel!

(1) Activity start date: Starting from the second day after the vegetable price evaluation activity

(2) Selection method: Starting from the second day after the vegetable price setting activity starts, the evaluation will be conducted every day Each chef randomly selects 5 dishes cooked by him, and asks customers who enjoy the dishes to rate the various quality attributes of the dishes such as taste, color, aroma, shape, etc. (Prepare a scoring registration form for the convenience of guests. For operation, it is best to just tick the box) and ask customers to sign; for customers who participate in the rating, each customer will be given a beautiful souvenir. Collect the daily scores and add them up to get the total score of each chef, so that the ranking can be determined.

(3) Promotion of the event: Relevant slogans and banners must be displayed in the lobby and periphery

(4) Photos of the selection results and process can be posted on the day after the selection or on On the third day, it was published in the newspaper; the newspaper also published a preview of the service activities of Mengyuan Hotel asking you to comment on it, and also listed the working standards of the waiters at Mengyuan Hotel.

5. A series of public relations activities after the opening

(3) - Theme: Please rate the service of Mengyuan Hotel!

(1) Event start date: the second or third day after the chef evaluation ends, and the first day after the event notice is published.

(2) Selection method:

1) Ask 5 customers every day to fill in the "Service Personnel Rating Form" when paying their bills, and rate the waiters who provide services according to Mengyuan The hotel waiters' work standards are rated, and the daily rating sheets are added together to form a total score for each waiter, and then the ranking is determined.

2) Pay attention to balance the number of times each waiter is rated and keep it roughly consistent

(3) Give the rated customer a beautiful gift

(4) Event publicity: Relevant slogans and banners must be displayed in the lobby and periphery

(5) The selection results and photos of the process can be published in newspapers on the second or third day after the selection; The newspaper also published a preview of the service activities of Mengyuan Hotel asking for your comments.

6. A series of public relations activities after the opening

(4) - Theme: Designated green vegetable plot activities

(1) Activity method: 10 days after the opening, Start looking for nearby farmers, find some ideal ones, sign a green vegetable supply contract with them and take some photos. Then, display these photos in a suitable place in the lobby of Mengyuan Hotel, especially those with insect eyes.

(2) After the contract is signed, publish the signing status of green vegetables and the meaning of green vegetables in a newspaper; convey the information that Mengyuan Hotel uses green vegetables to the public. 6. Expenditure budget (unit: 10,000 yuan) Project signboard publicity opening public relations Total post-opening public relations other expenses

(1) (2) (3) (4) Cost XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX

7. Effect prediction

1. Through preliminary signboard promotion, the public will have a preliminary understanding of Mengyuan Hotel.

2. Through opening public relations, give the public a refreshing feeling and leave a deep impression on the public.

3. Through the "fixed vegetable prices" activity, leave a deep impression on the public that vegetable prices are reasonable.

4. Through the "Chef Appraisal" activity, the public will know that Mengyuan Hotel has excellent chefs.

5. Let customers understand the high-quality services of Mengyuan Hotel through the "Service Review" activity.

6. Through the "Green Vegetable Patch" activity, the concept of green food will be deeply rooted in the hearts of the people, and a good impression of Mengyuan Hotel as a green hotel will be formed in the minds of the public.