Traditional Culture Encyclopedia - Hotel reservation - What are the names of ancient shops?
What are the names of ancient shops?
What are the time-honored brands of China ancient businessmen wearing Ma Juyuan, stepping on inline, wearing Rui Fuxiang and Tong Ren Tang Quanjude?
There is too much vinegar in East Lake, not to mention thousands.
What if the names of ancient shops are the same? It is known that the earliest trademark in ancient China was the advertisement of Liudian in Jinan during the Northern Song Dynasty and the Qing Dynasty:
It is engraved with the name of "Liu Jinan Jiagongfu Needle Shop", and there is a pattern of a white rabbit mashing medicine in the middle. The left and right sides of the pattern are marked with "recognize the white rabbit in front of the door as a souvenir", and the bottom is engraved with advertising words, explaining the texture and sales method of the goods: "Buy the first-class steel bars, make fine needles, and don't steal others' use. If they are sold, please write them down. " . The whole layout is illustrated with pictures and texts. The white rabbit is equivalent to the logo of the shop, and the advertising text publicity highlights the quality and sales method of the needle. This pair of advertisements can be used as both wrapping paper for needle shop and advertising poster, both of which play an advertising role.
In Zhang Zeduan's The Riverside Scene at Qingming Festival, there are shop trademarks such as "Liu Hua Shen Xiang Tan Xiang", "Zhao Tai Cheng Jia" and "Yang Jiaying Syndrome", which are true reflections of famous trademarks in Tokyo. Common pharmacies in Tokyo include Du Jinguojia, Cao Jiashu Dusheng Pill, Zhang Daihua Facial Cleanser and Scarab.
The naming of shops in the Song Dynasty was basically the same as today:
"Dream of Liang Lu" recorded all kinds of famous shops that citizens loved at that time:
Such as silk shop, Shujia paper shop, incense shop, toothbrush shop, Kongjia headscarf shop, Xumaojia fan shop, People's Shoe Store, Niujia Belt Store, Zhangjiatie Store, Zhanggu Rouge Store, 711 Color Store, Sanbuqi Pharmacy Store, Zhongjiaguang Brand Store, Xiangjia Ladder Silk Shoe Store, Li Bidirectional Solution Store, etc.
At that time, the restaurant also had a "wine cover". As painted in The Riverside Scene at Qingming Festival: a rectangle, from top to bottom, divided into three straight widths, blue and white, with one in the middle being cyan and two on the left being red; The middle picture is white, while the left and right pictures are cyan. You can write "new wine" and other big characters on it. Others write "wine, sea and flowers" to show famous brands of wine, or write "wine makes people drunk in spring, summer, autumn and winter" to attract customers.
At that time, all the shops joined the guild, and the disputes between them were coordinated by the guild and the government. Generally, they don't cheat, otherwise it is impossible to do this business.
The location of ancient commercial names in China. The names of ancient shops are divided into five categories: surnames, place names, fabrications, descriptions and names of things.
(1) last name. Refers to the name of the store named after the founder and product inventor of the store.
The founder's own surname or the surname of other related persons. Later, with the change of history, the product quality and unique taste of the store were recognized by customers. Although the owner keeps changing, the name of the store remains the same. For example, Tong Hanchun Hall, whose original name is Zhu, was opened by a shopkeeper named Zhu at the intersection of Fangbang Road in Shanghai. 1783. After that, it was sold to Tong Shanchang, a wholesaler of Ningbo medicinal materials.
(2) place names. Refers to the place name as the name of the store, the location of this place name, or the location of the store, or
The origin of the goods sold in the store, or words evolved from place names, also include place names in literary works, Jinjiang Hotel, Beijing Hotel and so on. Directly quote the existing place name as the store name; Dazhong Mall and Hua Kai Mall evolved from Dazhong Temple and Kaihua Temple respectively. Meilong Town Restaurant and Daoxiang Village Food Store originated from the Peking Opera Youlong Feng Jing and the novel A Dream of Red Mansions.
(3) fiction. It refers to the name of a shop named after a fictional new word, which can be summarized into two main ways: one is the owner.
According to a certain intention, with the help of some word formation or completely according to subjective imagination, some new temporary words are invented out of thin air to express the good expectations of the owner or describe the characteristics of the products in the store; The second is to use foreign transliteration as the name of the store, because the translated name has no specific meaning in Chinese, it is classified as a fictional store name. Ruifuxiang Silk Weaving Village Ruifuxiang is two independent auspicious words, which refer to an insect. It is said that mother and son depend on each other and never part. For example, if you draw money with the blood of the mother bug, and spend money on the mother bug or the child bug when shopping, the money you use will fly back soon, which means you can only get together. Pei in Peromont's suit refers to superb sewing skills. Luo stands for clothes and is a customer, symbolizing sewing clothes for customers with superb skills. Prander Dry Cleaning Company is a transliteration of English pride, and Vientiane Department Store is a homonym of English one giant. The Chinese name does not express the original meaning of English.
(4) description. It refers to the use of nouns, adjectives and verbs with the functions of description, description and modification, as well as their composition.
As a store name, Cheng Phrase reflects the quality, category and function of the goods in the store, which makes people directly see the characteristics of the store from the store name. For example, Liu in the sauce garden means that the sauce garden has to go through six necessary processes in the process of making sauce; The delicious food in the delicious food restaurant describes the delicious food in our restaurant. Imitation food restaurant imitation food means that the food in our restaurant is made by imitating the food in the Forbidden City.
(5) The name of the object. It refers to the name of a shop with familiar objects. The things used are either related to the product or have special significance, and most of them have moral or commemorative value. For example, the black monkey hat shop is named after the owner has a black monkey; Liuquanju is named after the spring water under the willow beside the hotel.
2. Linguistic definition of store name. In the linguistic analysis of store names, we analyze the grammar, pronunciation and semantics of the store names in the sample. The grammatical features of store names refer to their ... & gt
What ancient shops are there? spend freely
sì
name
Shops (ancient shops) [shops]
As it happens, Chen Qi bribed the goods. -"Zhou Li"
Fourth, the city is also Chen. -Selected Works? You Xichi "Note
The emperor ordered all the shops in three cities to set up curtains. -Sui Shu? Biography of Pei Ju
I have to lift the water in the bucket to stop my ears, but you said so. I didn't know I was among a dead fish. -Zhuangzi? Foreign object
Another example: shopping malls (markets, shops); Yus (four houses); Four houses (shops); Four businesses (generally referring to store services or other similar businesses); Shantou (street, city) handicraft workshop market
One hundred workers live in four places to realize it. -The Analects of Confucius? First of all, all the shops belong to the "city" ~
In the Tang Dynasty, cabinets and flying money appeared. Counter specializes in money deposit and loan business, which is the earliest prototype of banks in China, six or seven hundred years earlier than the emergence of financial institutions along the Mediterranean coast in Europe. Flying money is similar to later drafts.
In the Song Dynasty, there were many shops in the city, and the trade was prosperous. The morning market and the night market were connected day and night, and restaurants, teahouses and tile houses were scattered all over the city. There was also a "fan market" specializing in foreign goods.
During the Ming and Qing Dynasties, many regional merchant groups emerged all over the country, which were called "business gangs", among which Huizhou merchants and Shanxi merchants had the largest number and the strongest strength.
In ancient times, 72 words were used to choose a store name, and 56 words were heard.
Excerpts are as follows:
According to legend, there was a scholar named Zhu Pengshou in Qing Dynasty, who was good at naming customers and earned a lot of money. He worked hard to collect some famous store names, and after careful consideration, he found that there were only fifty or sixty commonly used words in these store names. In order to facilitate memory and selection, he connected 56 auspicious words in series in the form of rhythmic poems, forming a "font size poem" with even tone, orderly rhyme and catchy words:
Shunyu Xinglong Ruiyongchang, Fufengxiang, Wan Li, Yuan Heng.
Taihe Xingde, Qian Ji Gongren helped Ding Guang.
Juyizhong's communication is full of righteousness, and Daqing is healthy for a long time.
The new year is just a large area, and it is rich and magnificent.
This poem was later spread to the business community. As long as you pay attention to the store names in various places, such as the old-fashioned "Tongrentang, Quanjude, Xie Daxiang and Hengyuanxiang" and the newly-opened "Ding Taifeng, RT Mart, CITIC and Henglong", you can find them in the "font size poems".
What kinds of shops were there in ancient Jiangnan area? 15 sells salt and steamed buns.
What famous shops were there in ancient times? It's better to be familiar to everyone. Or TV plays can also be used. First, the names of ancient shops are divided into five categories: surname, place name, fiction, description and name of things.
(1) last name. Refers to the name of the store named after the founder and product inventor of the store.
The founder's own surname or the surname of other related persons. Later, with the change of history, the product quality and unique taste of the store were recognized by customers. Although the owner keeps changing, the name of the store remains the same. For example, Tong Hanchun Hall, whose original name is Zhu, was opened by a shopkeeper named Zhu at the intersection of Fangbang Road in Shanghai. 1783. After that, it was sold to Tong Shanchang, a wholesaler of Ningbo medicinal materials.
(2) place names. Refers to the place name as the name of the store, the location of this place name, or the location of the store, or
The origin of the goods sold in the store, or words evolved from place names, also include place names in literary works, Jinjiang Hotel, Beijing Hotel and so on. Directly quote the existing place name as the store name; Dazhong Mall and Hua Kai Mall evolved from Dazhong Temple and Kaihua Temple respectively. Meilong Town Restaurant and Daoxiang Village Food Store originated from the Peking Opera Youlong Feng Jing and the novel A Dream of Red Mansions.
(3) fiction. It refers to the name of a shop named after a fictional new word, which can be summarized into two main ways: one is the owner.
According to a certain intention, with the help of some word formation or completely according to subjective imagination, some new temporary words are invented out of thin air to express the good expectations of the owner or describe the characteristics of the products in the store; The second is to use foreign transliteration as the name of the store, because the translated name has no specific meaning in Chinese, it is classified as a fictional store name. Ruifuxiang Silk Weaving Village Ruifuxiang is two independent auspicious words, which refer to an insect. It is said that mother and son depend on each other and never part. For example, if you draw money with the blood of the mother bug, and spend money on the mother bug or the child bug when shopping, the money you use will fly back soon, which means you can only get together. Pei in Peromont's suit refers to superb sewing skills. Luo stands for clothes and is a customer, symbolizing sewing clothes for customers with superb skills. Prander Dry Cleaning Company is a transliteration of English pride, and Vientiane Department Store is a homonym of English one giant. The Chinese name does not express the original meaning of English.
(4) description. It refers to the use of nouns, adjectives and verbs with the functions of description, description and modification, as well as their composition.
As a store name, Cheng Phrase reflects the quality, category and function of the goods in the store, which makes people directly see the characteristics of the store from the store name. For example, Liu in the sauce garden means that the sauce garden has to go through six necessary processes in the process of making sauce; The delicious food in the delicious food restaurant describes the delicious food in our restaurant. Imitation food restaurant imitation food means that the food in our restaurant is made by imitating the food in the Forbidden City.
(5) The name of the object. It refers to the name of a shop with familiar objects. The things used are either related to the product or have special significance, and most of them have moral or commemorative value. For example, the black monkey hat shop is named after the owner has a black monkey; Liuquanju is named after the spring water under the willow beside the hotel.
2. Linguistic definition of store name. In the linguistic analysis of store names, we compare the store names in the sample ... >; & gt
What was the name of the most famous shop in ancient Beijing? Quanjude, Donglaishun, Daoxiang Village, Tongrentang and Shengxifu are all famous shops in old Beijing. ...........
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