How to do WeChat marketing well in catering industry

1, push coupons. It can be preferential information, event information, brand information, new experiences and other news. Anyway, let your users know the latest trends of their subscriptions, which can promote storage. The most convenient and effective way is coupon. For catering, nothing is more real than a discount. You can introduce more tricks and finally play a coupon.

2. Apply for a WeChat store. Shop promotion is an important place for WeChat, with members or discounts. It is very important for the smooth development of WeChat operation in the later period to encourage customers to scan the code to pay attention to WeChat official account, increase the accuracy of customers and increase a large number of actual consumer groups. Store promotional materials are attached with QR codes, and the authentication service number can generate 65438+ million QR codes. We will slowly talk about how these QR codes are applied to the catering industry.

3. Set up more value-added services. From the hotel, value-added service is a necessary means to obtain loyal users. Used for hotel catering navigation and positioning, recommendation of surrounding features, etc. We can also provide some booking and pick-up services. These services can be booked and delivered through WeChat, and consumers can realize self-service. Provide free manuals, customer service suggestions and build communication bridges.

4. Sweep it and get a free gift or discount. The QR code is the super entrance of catering O2O. Scan the code to directly pay attention to WeChat official account and receive gifts or discounts for free. No one will refuse to pay attention to you, so the attraction will increase and the fans will naturally grow.

5. The preferential activities should be publicized in time. If merchants want to succeed through WeChat marketing and gain user support, they must use their brains to come up with creative promotional activities and content. For example, in the off-season, preferential activities must be large, so as to attract customers and guide them to form the habit of consumption.