The Shangri-La of the 1940s

The origin of Shangri-La:

To answer this question, first of all, there are two parts, one is European Shangri-La and the other is Chinese-style Shangri-La.

European Shangri-La:

In the novel "Lost Horizon" published in 1933 by English writer James Hilton, Shangri-La is mentioned, which means a place of paradise;

Chinese Shangri-La: Transliteration in Tibetan It is the "bright moon in the heart" and refers to an ideal place to live. By the mid-1990s, many evidences showed that "Shangri-La" was located in Diqing, Yunnan. In September 1997, the Yunnan Provincial Government announced this news to the world in Diqing. In 2001, with the approval of the State Council, Zhongdian County was renamed Shangri-La County. It originally originated from Bingzhongluo, which is located on the west side of Gaoligong Mountain and must pass through the hump route. Surrounded by snow-capped mountains, this place where humans and gods live together has a unique scene of the Tibetan, Lisu, Nu, Dulong and other ethnic groups coexisting harmoniously, as well as the harmonious coexistence of Lamaism, Christianity, Catholicism and primitive religions. The wreckage of World War II crashes is scattered among the dense forests of Gaoligong Mountain and along the mountain lakes.

The development of Shangri-La

The development of Shangri-La can also be divided into two parts. One is famous for its hotel development, and the other is famous for its tourist attractions;

First. Hotels: We have to start with a foreign Chinese, Robert Kuok. Mr. Robert Kuok is the founder of the world-famous Shangri-La Hotel and a well-known Malaysian entrepreneur. He is known as the "Hotel King".

Robert Kuok: Male, born in 1923 in Johor Bahru, Malaysia, originally from Fujian, China. In the late 1940s, after graduating from Johor Bahru English College and Raffles Institution, he worked as an assistant in his father's company , founded Kuok Brothers Co., Ltd. in 1949. After more than 30 years of hard work, his Kuok Group has penetrated into all parts of the world: in addition to owning many companies in his own country, Singapore, Thailand, China, Indonesia, Fiji and Australia are his main business scope: the businesses he operates are also extremely diverse. , from sugar cane cultivation, manufacturing sugar, flour, feed, oil, mining, to finance, hotels, industry, plantation, commerce and shipping, etc.; with assets of billions of dollars, he is one of the richest people in Malaysia.

In 1971, Robert Kuok and the Singapore Economic Development Board jointly built Singapore's first luxury hotel, Shangri-La Hotel. Later, it opened in major cities such as Kuala Lumpur, Bangkok, Seoul, Hong Kong, and Beijing. Build and operate hotels, and build a huge "Shangri-La Hotel Kingdom" around the Pacific Ocean. After the establishment of diplomatic relations between China and Malaysia, especially after China's reform and opening up, Shangri-La made strides into mainland China. By 2005, there were more than 30 Shangri-La hotels in the mainland. The Shangri-La brand has been widely spread;

Second, wine tourism: Shangri-La is located in the triangle area of ??Yunnan, Sichuan and Tibet in the northwest of Yunnan Province, and is located in the heart of Diqing Shangri-La. Yunnan Shangri-La is a sparsely populated area in the world. Some perfectly preserve the scenery of Shangri-La, a pure land of natural ecology and traditional ethnic culture. Shangri-La is a county with Tibetans as the main body, a vast territory and rich resources.

Shangri-La is known as the "Great Mountain Garden", "The Kingdom of Animals and Plants", and the "Kingdom of Non-ferrous Metals". Traveling 315 kilometers north along the Yunnan-Tibet Highway from Dali, you can reach the central town of Zhongdian County, the capital of Diqing Tibetan Autonomous Prefecture. It is 659 kilometers away from Kunming and can be reached in 50 minutes by plane. Zhongdian has 24 famous tourist attractions. It is an area rich in natural and cultural landscapes and is one of the country's eight prime tourist hotlines.

Yunnan Shangri-La is located on the southeastern edge of the Qinghai-Tibet Plateau, at the northern end of the southern section of the Hengduan Mountains, in the hinterland of the "Three Parallel Rivers", forming a unique integration of snow-capped mountains, canyons, grasslands, alpine lakes, virgin forests and ethnic customs. The landscape is a multi-functional tourist scenic spot. There are continuous snow peaks in the Shangri-La Scenic Area, including the Kagebo Peak, the highest peak in Yunnan Province.

In Zhongdian County alone, there are 470 snow-capped mountains with an altitude of more than 4,000 meters, and deep canyons. The most famous ones are the Jinsha River Tiger Leaping Gorge, Lancang River Gorge and other grand canyons, as well as vast alpine grassland pastures, vast virgin forests and Dotted with mountain lakes, Diqing's natural landscape is magical, steep, yet beautiful. Shangri-La is home to 13 ethnic groups, including Tibetan, Lisu, Han, Naxi, Yi, Bai, and Hui. They are united and harmonious, and have maintained the characteristics of their own ethnic groups in their traditional customs such as lifestyles, clothing, residential buildings, and wedding etiquette. , forming the unique customs of each ethnic group.

The above are the two aspects of Shangri-La’s explanation. I wonder if you are satisfied or not.