What exactly is Shanghai Citigroup Tower?

Shanghai Citigroup Tower is a top-level office building developed and owned by Shanghai Bading Real Estate Development Co., Ltd. It is located in plot X 1-7 of Lujiazui Financial and Trade Zone in Pudong, with Shangri-La Hotel and Aurora Tower in the south, Tomson Yipin in the north, Huangpu River in the south, and the century-old Bund, Old Town God Temple and Yan 'an Road Elevated Road across the river, with a very advantageous geographical position.

The world's largest outdoor LED full-color display lighting curtain wall system is installed on the surface of Linjiang external wall of Shanghai Citi Building.

The system adopts all-weather detachable modular structure, which realizes the integration of super-large display screen and building. Height139.6m, width 43.2m, and total area 6030.72m2.. It is suitable for displaying all kinds of graphics and video information, and can be connected with the network to display all kinds of information in real time. It has powerful propaganda and information dissemination functions, and has the potential to become a landmark lighting landscape along the Huangpu River in Shanghai.

In order to better develop the publicity and commercial value of the LED light curtain wall system of Citigroup Tower, Shanghai Binjiang Star Advertising Communication Co., Ltd. was formally established in April 2009 as the only publishing agency for the publicity and launch of the system.

At the beginning of its establishment, it was invited by the Shanghai World Expo Coordination Bureau and the Shanghai Spiritual Civilization Office to participate in the publicity and promotion of the World Expo and serve the public welfare publicity and broadcasting before and during the World Expo.

Strive to make this world's largest LED lighting publicity platform one of Shanghai's city symbols.

Location advantage: Citi LED is located on the Lujiazui River in Pudong, adjacent to Shangri-La Hotel and Aurora Mansion in the south, next to Tomson Yipin in the north, next to Huangpu River, across the river from the century-old Bund, Guzhen Temple and Yan 'an Road Viaduct, with superior geographical position.

During the World Expo, the Bund (including the reconstruction of the South Bund in March, 2065438+00) was the most densely populated place for tourists from other provinces and cities, and it also covered more than 30 high-rise buildings such as Nanjing Road, Huaihai Road and Xintiandi.

Technical advantage: Together with the LED landscape lighting system of the Beijing Olympic Water Cube, it won the "Engineering Application Innovation Award" in the China Command Lighting Engineering Innovation Competition (the authoritative competition in the industry), and the longest visual distance can reach 10 km or more.

The world's best: "Shanghai Citi Building LED color display curtain wall system project" is the largest similar project in the world undertaken by Fangda Group and Shenzhen Walker Semiconductor Lighting Co., Ltd., with an area of 6,030 square meters. So far, it has surpassed the world's LED screens such as Times Square in the United States and become the real "world's best", and will soon declare the Guinness World Record.

Policy advantages: It is highly valued by Shanghai World Expo Coordination Bureau and Shanghai Spiritual Civilization Office, and will become an important window for relevant government departments to spread information and display their image.

At the same time, Pudong New Area has made it clear that similar LED color display curtain walls will no longer be allowed along the Huangpu River, which has created a policy barrier for Citi's LED competition.