Flower shop project plan

All kinds of flowers say a thousand words, and every sentence is "beautiful". With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives! Therefore, the closer I get to social practice, the more nervous I am. To this end, we provide you with a flower shop project plan, welcome to read.

Flower shop project plan (1)

I. Project background

All kinds of flowers say a thousand words, and every sentence is "beautiful". With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.

In this way, taking flower distribution as the market entry point, taking into account the long-term market share of the website and the short-term return rate of capital to seize the market and meet the theme of personal consumption, and taking flowers as the guide to drive other products, the market with the brand advantage of "Jade Bird Flower Shop of Geological University" can finally be formed. Is very feasible.

Second, the project strategy of the company

1. Provide distinctive, effective and smooth sales channels, and promote the great development of the flower market on the basis of providing products and services. Our Bluebird will be a lovely messenger, sending blessings and happiness to thousands of families.

2. Company objectives

Based on the vast territory, serving Wuhan and radiating Central China. Build a first-class online flower shop company (Hi Box Network). Our company will use one year to establish a certain popularity among consumers in Wuhan and strive to make ends meet. During the investment period, only the west campus of Geological University, where the main website is located, is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it will be popularized in substation in the form of asp. After three to six months of operation, it will expand to the rest of the market.

Third, business environment and customer analysis.

1. Industry analysis

"Jade Bird Flower Shop of Geological University" website is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. In addition to the main station of Wuhan Geo University, the website has sub-stations in colleges and universities in Hubei Province. Therefore, the tentative target consumer groups are mainly college students in Hubei Province, and the market will gradually expand in the future. Taking China Geo University as an example, there are nearly 20,000 students of all kinds and nearly 200,000 target consumers in eight schools. The latest statistics show that there are about 6.5 million college students in China, which is a huge market, and considering that students will graduate in the future.

2. Analysis of survey results

The company focuses on the customer analysis of Wuhan college students, mainly using questionnaire survey (see annex 1 for the questionnaire) and individual interviews. This time, we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent:

(1) has obvious curiosity, has convergence in innovation, and listens to the introduction of classmates or friends to produce purchase behavior;

⑵ The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income, so generally choose varieties with lower prices but stronger romantic colors;

(3) College students have no fixed purchase pattern, and their purchase behavior is often random;

(4) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality;

5. The factors influencing product purchase are: price, variety, packaging, service, etc.

[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

3. Target customer analysis

College students generally don't ask about the price, but from the point of view of online orders, the price is mainly in the middle range. In the number of orders, they are more inclined to express their feelings, such as most orders 1 (you are the only one for me), 3 (I love you), 19 (I have been on the road for a long time), 2 1 (like) and so on. On Teachers' Day, flowers are often ordered according to the class size. General packaging tends to be high-grade and personalized, which requires higher quality of flowers, such as not fading.

Fourth, marketing strategy analysis

1. Brand strategy

At the beginning of website construction, we attached great importance to brand. On the brand packaging, the artist, based on detailed market research and bold prediction, adopts the design scheme of combining static and dynamic, carefully plans the visual image and text font, and strives for unique innovation.

2. Price strategy

Jade bird online flower shop strives for perfection in raw materials, packaging and service, and strives to give customers maximum enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.

3. Promotion strategy

(1) publicity strategy

Make use of school radio stations, newspaper columns and publicity columns for free publicity, make use of the information flow advantages of the website itself for publicity, highlight the image, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.

(2) service

The service of the online flower shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service.

In terms of after-sales service, the customer service department is responsible for the following ways:

(1) Make a thank-you call or send an e-mail as a friendly reminder, and send an e-card when the customer has a major holiday.

(2) unconditionally accept customer returns and concentrate customer complaints.

(3) set up a consumer questionnaire, with gifts, to grasp the first-hand information of consumer demand.

④ Customers who order for the first time will get a vase with flowers and enjoy a preferential price, and enjoy the membership price after becoming a member.

⑤ Hold member salons online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.

⑥ Establish customer database files. When customers repeat orders, just enter their names and other customer information will be automatically transferred to the system.

4. Channel construction

At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing a wholesaler, we will generally examine its business performance, reputation, cooperative attitude, timely delivery, etc., and ask the wholesaler to have several marketing outlets in different areas of the same city to facilitate the university distributors to pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

Verb (abbreviation of verb) The implementation of online flower shop strategy

1. Market scope selection: During the investment period, only the west campus of China Geo University, where the main website is located, will be selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it is popularized in substation in the form of asp. First, it will be put into trial operation in the other seven substations that have been built, and then it will be extended to other markets after three to six months of operation.

2. Focus on promoting customers. The target audience is mainly students. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.

3. For on-site promotion, September 8 and September 9 are selected as the key promotion dates, before which leaflets will be distributed to the student dormitory. The publicity contents include:

(1) Hang a uniform color banner, which is located on the main road of the campus. The number is 3-5, with the theme of "Jade Bird Flower Shop" website and "Grand Launch of Campus Flower Shop".

(2) Set up a publicity platform near the entrance of the dormitory and canteen in the campus with a large flow of people, and put in 3-5 microcomputers, which can be queried and ordered online; Put up a publicity board, introduce the contents of the flower shop in detail, put up real flowers, and publicize the distribution of gifts on the same day.

(3) Please ask the school radio station to broadcast the publicity materials drawn up by the propaganda department of Jade Bird Flower Shop every morning, afternoon and evening for several days.

(4) In order to create an atmosphere, arrange two ladies to wear ribbons printed with the website of Jade Bird Flower Shop to explain and organize a lucky draw. Winners can order flowers below 20 yuan on site, and the website will pay the fee.

5] On the day of publicity, please invite the media related to the school to report on the spot, such as Wuhan Evening News and local TV stations.

Six, marketing effect prediction and analysis

1. Turnover income

According to the investigation and analysis, we can predict that the daily sales will exceed 1000 yuan on major holidays.

2. Payment method

According to relevant materials, online payment will reach 20%. We are actively contacting China Merchants Bank and other financial institutions to establish business cooperation and promote online payment.

3. Ordering method

E-mail order, directly enter the "Jade Bird Flower Shop" website campus flower shop to order, telephone order. In addition, we also focus on short message subscription which is popular among students.

4. Customer characteristics

Younger, 100% are young people, mainly boys; They have high reputation, high cultural quality and no bad debts.

5. Consumption characteristics

Flowers below 60 yuan are the most popular.

6. Information infrastructure

The company's website mainly exists in the form of virtual host, and the company does not need hardware facilities with information for the time being. For the development of information software and website construction, the company will recruit students with good computer skills and members with professional knowledge in this field to accomplish it together. Although b2c websites can achieve zero inventory in theory, it is very difficult to do so in reality.

Seven. Operating cost estimation

1. principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment

During this period, the funds are mainly used for outsourcing the whole network service (virtual host), product procurement, system development and maintenance, pre-publicity and logistics distribution. It is estimated that it will cost about 20,000 yuan. It takes about one month from the establishment of the website to the normal operation of the website.

3. Second-stage investment

At this stage, our service will spread to universities and Wuhan. The content of the service will be greatly expanded and the quality of the service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

Eight, the system development plan

1. System development plan

According to the lack of funds in the early days of the company's establishment and the actual situation of our development team, we decided to choose the way of virtual hosting to establish our company's website. Of course, with the expansion of business and abundant funds, we will consider setting up our own website. After the system is formed, the company will conduct real-time testing step by step according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the company's expected requirements.

2. System logic scheme

System logic scheme is the overall framework to realize the business objectives, strategies and methods of electronic mall. The following six modules are explained in combination with the actual situation of our company: system business activity flow, system overall logical structure, system data distribution, information processing module and security control module.

Nine. Project overview

1. Investigation on the completion of major work

To understand the real needs of college students' friends, the company made an overall plan from the aspects of achieving goals, operating mechanism and project strategy. In addition, in terms of system development scheme, the company also consulted a large number of documents about website services in combination with the actual situation in China, and combined with the knowledge of e-commerce learned in class, made a website operation process and design process suitable for the company, as well as a system logic scheme suitable for our company.

Most importantly, in view of the current situation that the flower market meets the special requirements of college students and friends, we have designed a series of service products ourselves, such as ordering flowers by SMS, attaching greeting cards, sending messages by phone, etc., and set reasonable prices. At the same time, we also set up a forum, which not only meets the actual needs of young students, but also meets the needs of consumers of different ages in society.

2. Shortcomings and difficulties

Because our enterprise has just started planning, there is a serious shortage of funds, and because of the tight time, the whole planning is inevitably lacking, but we will try our best to enrich and improve it. In terms of website design and production, we have great difficulties in website design because our team members don't know enough about this knowledge. However, through our joint efforts and cooperation, the website of Jade Bird Flower Shop has begun to take shape, giving people the hand of roses and leaving fragrance. We believe that this website will be further improved in future efforts.

Flower Shop Project Plan (2)

Social opening and economic development, right? Foreign festivals? The inevitable result of the rise, China people who have a full stomach are no longer satisfied with the enjoyment brought by material civilization. Spiritual civilization pursues a taste of life on the basis of material civilization, which has become the fashion rhythm of this era. Keeping up with the rhythm of the times will make your life dream plug in the wings of opportunity, and seize the opportunity to have tomorrow.

By introducing how to open a flower wholesale and retail store, we can not only understand the operation of the flower industry, but also have a deeper understanding of this form of investment. Initial purchase funds for opening flower wholesale and retail stores. The skills of opening a shop mainly include familiarity with the market, site selection, store layout, business strategy, mastery of flower arrangement art, investment risk and so on. The breakdown is as follows:

First, people who have never been exposed to flowers have long heard that flower arrangement is an art, and as a flower for life etiquette, we only need to hold a little bag and flower arrangement technology. First of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, the opening of flower baskets and the making of floats. It is simple to solve the problem with a book about flower arrangement. Practice makes perfect. If you use too much, everything will be fine.

This is the key to opening a wholesale and retail store, because the retail profit of the flower industry can reach 50%? 80%。 The leaders of college students' self-employment schools all agree that the rent, water and electricity of the school are not required. Our entrepreneurial project only needs the cost of flowers and wrapping paper, so the address is in the school's pioneer park.

Third, the purchase channel is the key to the wholesale and retail shop, because the quality and price of flowers are the magic weapon for you to win the market. Finding the source of self-produced and self-sold goods can ensure the maximum profit space for you as our friendship flowers.

Four, business strategy China has been reforming for 20 years. Where there is a blank market waiting for you to open up, there are people in every line. The key depends on how you do it. Word of mouth is the key. One depends on the quality and price of flowers, and the other depends on the quality of service. If the quality and price of flowers are controlled by suppliers, then wholesale and retail stores, as shopkeepers, mainly rely on the quality of service. Why not make a promise of free door-to-door delivery first? This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. The second is to avoid waiting for him. No matter which city or star hotel, flower arrangement is a good business. It costs several hundred to several thousand yuan to change one issue every five days. Moreover, there are many wedding banquets, conferences and birthday banquets in the hotel, which brings a lot of business invisibly. Photo studios, bars and dance halls are also markets for your career development. Cooperation with radio stations and cumulative sales returns are your magic weapon to occupy the market.

Flower Shop Project Plan (3)

Project & Floriculture & Wedding Ceremony

Second, the company project planning

1. Project background

Flower cultivation is a developing industry. Wedding is a concentrated expression of culture and art. With the continuous improvement of people's living standards and quality of life, the pursuit of life! Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In Putian market, wedding arrangement and art home flower arrangement have just started. Therefore, the wedding &; Floriculture is very promising.

2. Flower shop task

Romantic sales! Send love! Send blessings and happiness to thousands of families with the beauty of flowers. Create a fantastic wedding for you and bring you happy memories!

Let the love of a lifetime leave sweet and happy memories at the once-in-a-lifetime wedding!

3. Company objectives

Flowers bring beautiful feelings to people!

Core competitiveness: outstanding culture and art, romantic sales and young fashion.

4. Retail business scope of the store: bouquets and baskets, small green plants at home, hydroponics, chocolates and fruit gifts.

5. Ownership structure

40%+30%+30%

Sponsor+Partner 1+ Partner 2

6. competitors

At present, the main flower shop in Putian: Yamei Flower Shop "Plum Blossom Art"

Main wedding companies: Ainuo and Yuhuan.

Third, business environment and customer analysis.

1. Industry analysis

Floriculture &; Wedding is mainly based on floral art, potted flowers are sold and rented, company opening ceremony, banquet, retail and so on.

2. Target customer analysis

Young people, household goods

Four. Forecast and analysis of income, cost and profit

1. Turnover income

First of all, the flower business

1. 1 Retail business:

The average daily sales amount is 400-600 yuan, and the annual sales amount is 144000-2 16000 yuan.

On major holidays, the daily sales can be appropriately increased. There are about 13 major holidays every year, and the annual sales can be increased by 10700 yuan.

Can increase sales

Valentine's day 2000 yuan

Tanabata 1000 yuan

800 yuan, White Day.

Christmas 1000 yuan

Teacher's Day 1500 yuan

800 yuan for mother's day

Father's Day 300 yuan

Double Ninth Festival 200 yuan

Spring Festival and Lantern Festival 1000 yuan

New Year's Day 500 yuan

800 yuan, Tomb-Sweeping Day.

Mid-Autumn Festival 500 yuan

Dragon Boat Festival 300 yuan

Subtotal 10700 yuan

(Total annual retail sales: 154700-226700 yuan)

The gross profit margin is 40%, and the 360-day profit is 6 1880-90680 yuan.

1.2 OEM business: (online shop OEM)

The daily sales amount is 200-500 yuan, and the 360-day sales amount is 72,000-180,000 yuan.

The gross profit rate is 30%, and the 360-day profit is 21600-36,000 yuan (the profit rate may be lower).

1.3 birthday business:

Annual sales: 5- 10 sets, with an average of 2000 yuan per set. Annual sales 1 10,000-20,000 yuan.

The gross profit rate is 40%, and the 360-day profit is 4000-8000 yuan.

1.4 weddings and banquets:

Annual sales: 10-30 sets, with an average of 6000 yuan per set. Annual sales of 60 thousand? 180,000 yuan

Gross profit margin is 40%, with a profit of 24,000 in 360 days? 72,000 yuan

1.5 space display design

Window, booth, star hotel furnishings

Second, potted flower business.

1, retail 300 per day-500 yuan

I. 360-day gross profit

2. Operating cost estimation

2. 1 zero-period investment is 200,000 yuan, with an annualized interest rate of 5% for three years and a monthly annuity of about 800 yuan.

2.2 Rent:-fixed cost 1

Storefront is 4000-5000 yuan per month, and the annual rent is 40000-50000 yuan.

2.3 Human capital (basic salary)-fixed costs2

Manager 2000-4000 yuan, assistant 1500? 3000 yuan (2 people =3000? 6,000 yuan)

Monthly manager: 5000? 1 ten thousand yuan

Total for the whole year: 50,000? 100000 yuan

3. Total fixed cost: 99,200 yuan? 159200 yuan

Four. Income: RMB.

Verb (abbreviation for verb) business strategy

1. Team members:

The general manager is mainly responsible for the management and planning of flower shops.

Assistant 1 Responsible for floral design-the core of the team.

Assistant 2 is mainly responsible for sales and market development.

Students take part-time jobs to look after stores and deliver goods-non-majors, and big scenes are difficult to handle.

Part-time wedding staff: friends participate-non-professional, big scenes are difficult to handle.

(Professional contract: hosting, writing, photography, band)

2. Marketing strategy analysis

2. 1 brand strategy

At the beginning of flower shop construction, we should attach great importance to the brand. In brand packaging, the artist, based on detailed market research and bold prediction, adopts the design scheme of combining static and dynamic, carefully plans the visual image and text font, and strives for unique innovation.

2.2 Price strategy

Strive for perfection in raw materials, packaging and service, and strive to give customers the greatest enjoyment and psychological satisfaction.

High-end products mainly sell romance and sentiment, which is the main profit area. Product investment regardless of cost, emphasizing floral design. Birthday bouquets, Valentine's Day bouquets, Christmas gifts, wedding arrangements, business flowers for unit meetings, and flowers for business activities.

Mid-range product sales services to ensure product quality. Mother's Day, Teacher's Day, New Year's Day and Spring Festival

Low-end products take the price route, are of average quality, simple and quick, and are launched together with another brand, belonging to popular products. These include retail products such as flower baskets. Tomb-Sweeping Day flowers

Different pricing and meeting the needs of different levels of consumers.

2.3 Promotion strategy

(1) publicity strategy

By distributing leaflets and posting advertisements, we will establish good relations with major newspapers, TV stations, wedding companies, wedding photography and flower centers in flower shops to achieve mutual benefit and win-win results.

(2) service.

The service of the flower shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for the following ways:

1. Make a thank-you call or send an e-mail to provide a friendly reminder service, and send e-cards and flowers on customers' major festivals.

2. Establish consumer questionnaires, attach gifts, and grasp the first-hand information of consumer demand.

3. Customers who buy flowers or order for the first time will receive vases with flowers and enjoy preferential prices, and enjoy the membership price after becoming members. Establish a membership system.

4. Establish customer database files

5. Online shop channel construction

Selection of suppliers in different places. Flower shops mainly establish business relations with first-class wholesalers. When choosing wholesalers, we will generally examine their business performance, reputation, cooperative attitude, timely delivery and so on. And this wholesaler is required to have several marketing outlets in different areas of the same city, so that the distribution members of colleges and universities can pick up flowers on the spot. Usually, they will sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

3. Strategy implementation

3. 1 Choose online flower shops to cooperate and make distribution for online flower shops, such as Anne Flowers.

3.2 Make websites and Taobao storefronts, and develop online orders.

3.3 Cooperate with wedding companies, advertising companies and cultural promotion companies.

3.4 Choose schools (Xinghua University), hotels (commercial furnishings) and wedding photo studios as the target cooperation.

3.5 Focus on promoting customers, with young people as the main target. Xinghua University students and unmarried white-collar workers are mainly interested in fashion and tend to lead the trend.

3.5. 1 Campus publicity strategy:

Make publicity at the beginning of each semester and distribute leaflets to students' dormitory. The publicity contents include:

3.5.2 Propaganda Strategies of Young White-collar Workers

The implementation of intransitive verb investment

6. 1 input.

Training fee: Floriculture design is the foundation of opening a shop. The secret of flower shop management is that flower shops not only sell flowers, but also provide consumers with high-level floral works and floral design services. If the flower shop simply wraps flowers, or the flower shop only sells flowers and only fights for the price, then the competitiveness of the flower shop will be greatly reduced. Therefore, employees must be sent to special training schools for training.

Our service will face wedding companies, hotels and so on. The content of the service will be greatly expanded and the quality of the service will be further improved. The main sources of funds are the accumulation of early profits of flower shops and the introduction of foreign funds.

6.2 Rent deposit

Seven. Location selection

Flower shops can be selected in the flower shop gathering place in this area, which can form scale effect. Many customers will? Come here? . If you decide to choose a separate site, you can consider choosing it next to a hotel, photo studio, entertainment city or cafe to avoid the influence of the off-season on the whole performance. Hospital flowers have no artistic pursuit.

1, don't choose a hot spot that any industry can do. The rent is expensive and there is no potential to dig.

2. Suitable for parking

3. Places where target customers often go and pass by, photo studios, etc.

4. Avoid being too remote

5. The location should be close to the target customers with high income and fashionable lifestyle, such as the income level of surrounding residents, cultural atmosphere and community consumption habits.

Eight. Risk:

1, flowers are difficult to grow. Flower shops will inevitably encounter flower loss, so how to maintain flowers and minimize flower loss is very important. If the maintenance work is not done well, the loss will be too great, and it will make ends meet.

There are few customers in the off-season. The off-season every year is a big test for flower shops. If we can't find new sales channels and maintain a certain number of customers in the off-season, it will be difficult for flower shops to survive these months.

Off-season solution: seize business opportunities and strive for repeat customers. To do this, credibility is the key. First, the quality and price of flowers should be appropriate, and second, we should pay attention to the quality of service, and we can make promises such as free door-to-door delivery to customers. In addition, you can contact more units and companies to do big business, especially hotels, photo studios and other places, join online flower shops and avoid individual retail. Off-season, the main push potted flowers.

3. The retail profit of flowers can reach 50%-80%, which is very impressive. But because flowers wither easily, its loss rate is quite large. The probability of loss is quite large. If 1000 flowers come back, you can only buy 200 to 300 flowers at most, and those that can't be sold have to be thrown away. Mid-range flower shops usually take one to two years to recover their costs.

Choose a suitable location for the flower shop. The grades of flower shops vary greatly, and if they are not positioned properly, they will cause great losses. If the positioning level is higher than the actual consumption capacity of customers in this respect, then the huge investment will be difficult to recover. But if the positioning is too low, the store is too? Poor? If the product quality is low, then you can only fight for the price in the market, and it is difficult to get the normal profit of the flower shop.

Nine. Things to do

Improvement of turnover forecast

Industry problems and problems that customers need us to solve.

X. Problems and difficulties

1, the industry experience is insufficient, and the operating income forecast is biased.

2. Location selection