Hotel prices are chaotic, how to sort them out?

Cost-oriented pricing, hierarchical pricing, market segmentation pricing and time pricing can all be sorted out.

Traditional hotel product price decision-making methods include cost-oriented pricing, grade pricing, market segmentation pricing and time pricing. Hotel product prices are generally divided into individual price and group price, in which individual price includes retail price and discount price. Retail price usually refers to the room price announced by the hotel; Discount price usually refers to the room price agreed in the contract signed with the hotel, such as travel agency price, wholesaler price, company agreement price, etc.

Different from traditional industrial products and general services, hotel products are the right to live in the hotel sales room for a period of time, so the pricing strategy of hotel products is complex and needs to consider a variety of factors comprehensively. The main factors affecting the pricing of hotel products include the cost of hotel products, the relationship between supply and demand of hotel products, the demand of hotel market and the competition of hotel market. In addition, the hotel's market positioning, brand value, geographical location, time factors, off-season, holidays and so on will all affect the price of hotel products.