Where is the channel for e-cigarettes?

1, when opium was popular in the past, it was not suitable for convenience store channel sales. Electronic cigarettes and small cigarettes are very popular, especially disposable small cigarettes. Now convenience stores are becoming the core channel of offline. Various grocery stores, supermarkets and convenience stores have naturally become places where many e-cigarettes compete. At present, many brands have been seen distributing goods in these channels.

2. Physical stores: an indispensable channel for the popularization of e-cigarettes. Before the peak, there were more than 2,000 stores, mainly in first-and second-tier cities. After the popularity of small cigarettes, many closed down. Today, they have transformed and started to focus on shopping malls and shops. Many brands have opened shopping malls and experience stores in many cities across the country, and even recruited agents to open stores through the "three exemptions" policy (no joining fee, no decoration and no deposit).

3. E-commerce platform: 20 13 After the rise of e-cigarettes in China, e-commerce platform has been an important sales channel for e-cigarettes. At present, the sales of e-commerce platforms account for nearly 30% of the sales of many brands, and it is also an important position for launching new products, not only Taobao, Tmall, JD.COM and Pinduoduo, but also other new e-commerce platforms.

4. Music Festival: At first, I couldn't imagine that the music festival would be linked to e-cigarettes, but now it has become very important. Music Festival is favored by many e-cigarette brands because of its user attribute and free, bold and dissolute culture. This year, we saw major brands naming, sponsoring music festivals and brand marketing.

5. Internet cafes: Internet cafes are one of the few places where smoking can be seen in public places, especially in many third, fourth and fifth tier cities. Many internet cafes are full of smoke day and night, and cigarettes are the best sellers. Therefore, the choice of internet cafes is still very accurate.

6. Gas station: Generally, large gas stations are equipped with convenience stores. In the past two years, we have seen many brands enter gas stations.

7.KTV and nightclubs: This is also a channel that cannot be ignored. The fashion and trend of e-cigarettes match the crowds in KTV and nightclubs, and many brands have developed them. But it faces persistent problems.

8. WeChat business: At present, there are not many distribution forms we see in WeChat business, and most of them are traditional collection methods of provinces, cities and distributors. 20 15, after a period of time, it is best not to bother. However, the WeChat business has always been suspected of pyramid schemes and has a bad reputation. At present, there are some distributors in WeChat business, as well as friends circle. I heard that some companies also make a lot of money doing this.

9. Restaurants: Restaurants are neglected by some brands, but the proportion of restaurants selling tobacco, alcohol and beverages is actually very high. Even shops like Lamian Noodles in Shaxian have the largest crowds.

10, vending machine: smoking is just needed, and smoking e-cigarettes will be very high frequency. Many people borrow cigarettes in the office and look for cigarettes at home. If there is a vending machine, I believe it will meet many needs. However, at present, e-cigarettes are still in the popularization stage in China, and many people still don't understand e-cigarettes. So vending machines are a trend, but there are not many sales at present. With the increasing popularity of e-cigarettes, it should become an important channel.

1 1. Maternal and infant store: At present, this is a channel that has not attracted attention. "It's hard to imagine that e-cigarettes have become a hot-selling product in maternal and child stores." Qiu Yiwu said that when customers see e-cigarettes, they will immediately think of buying them for people who smoke at home, so as to minimize the harm of cigarettes to their families, especially babies and pregnant women.