Why did Meituan Hotel change the reserve price model?

The reason why Meituan Hotel changed the reserve price model is mainly to solve the problem of low vacancy rate and provide users with more cost-effective hotel reservation options.

Under the traditional fixed price model, if the hotel occupancy rate is low, the price may be too high, which will lead to consumers' reluctance to book, and then lead to higher hotel vacancy rate. Through the reserve price model, the hotel can adjust the price according to the real-time situation, so that the price can be quickly reduced at a low rate to attract more consumers to book, thus solving the problem of low rate.

In addition, the reserve price model can also provide users with more flexible reservation schemes. Users can enjoy relatively higher or lower prices according to their own itinerary when the booking time is ahead or near, thus having more choices. This model makes hotel prices more real-time and flexible, and can better meet the needs of users.

At the same time, from the perspective of marketing strategy, the reserve price model can attract more consumers, help cultivate the habit of booking in Meituan Hotel, and improve the competitiveness of Meituan Hotel in the hotel booking market.

To sum up, Meituan Hotel changed the reserve price model in order to solve the problem of low vacancy rate, provide more cost-effective booking options and enhance the competitiveness of Meituan Hotel in the market.