The story of Conrad Hilton, the founder of Hilton Hotel.

Condra Hilton, the founder of Hilton Hotels Group, established a huge chain hotel kingdom on 19 19, covering America, Europe, Asia and other regions. The group manages thousands of hotels in more than 70 countries around the world, including the United States, Britain and China. But at the beginning of the hotel, Condra Hilton started as a small hotel by renting rooms. After 85 years of wind and rain, "Hilton" has almost become synonymous with chain hotels. In April this year, Hilton Hotel was rated as "the best hotel chain in the world" in the reader selection activity of Global Finance magazine. This is not the first time. In many independent surveys, Hilton is regarded as one of the best hotel brands. People choose it because it is safe, clean and convenient. In fact, nearly 500 Hilton hotels around the world do not belong to the same owner. During the Great Depression in the United States, all walks of life were struggling, and in order to maintain normal business conditions, they scaled down one after another. Just then, the owner of Hilton's rented house wanted to sell it for cash. This is a great blow to Hilton, because it means that he has only two ways to go, either to buy a house or to move out and give up all the achievements he has accumulated in the hotel industry. Although there is only $40,000, it is difficult for him to take it out. If you trace it back to 1949, it is not difficult to understand. In that year, Hilton International Company was separated from Hilton Hotel Company and became an independent subsidiary, which was listed in new york. 1964. During the period of 1967 and 1987, Hilton International was acquired for three times, and was finally acquired by Hilton Group, whose predecessor was Debruck Group. Although it has changed hands several times, the style of Hilton Hotel has remained unchanged. At present, Hilton Hotels has the right to use the "Hilton" brand in the United States, while more than 200 Hilton hotels outside the United States belong to Hilton International. The only connection between the two companies is the Hilton Global Reservation System, which can handle 30 million telephone reservations every year. "Every day, in every hotel, thousands of Hilton employees will proudly provide customers with the best service they can enjoy." Robert Decker said that he is the senior vice president in charge of brand management and marketing of Hilton Hotels Corporation. Surprisingly consistent with Dirk's point of view, Mike Aston, vice president of Hilton International Marketing, also believes that "our goal is to give the best service to those customers who trust us." The same idea not only ensures the integrity of Hilton brand, but also makes it develop rapidly. In the past two years, the number of Hilton hotels has increased by more than one hundred. After the "911"incident last year, with the decrease of business activities and tourists, Hilton hotels all over the world were affected. "The first three months are very depressing." Anthony Harris, president of Hilton International, said, "But now it has returned to the level before' 9.11'". This veteran with more than 20 years experience in the hotel industry knows how to use his powerful tools. In his view, "Hilton" is a brand that can add value and "give people a sense of security". Since Hilton International can only use the brand outside the United States, Anthony's first thought when opening a new store is how to protect Hilton, and then choose partners and investments. Hilton's hotel business is getting bigger and bigger and its credibility is getting higher and higher. Any large-scale signing ceremony will be held at the Hilton Hotel, because everyone thinks that the Hilton Hotel is a symbol of integrity, and signing a contract at such a hotel also carries a fair and reliable contract. The secret of Hilton's success is that it pays great attention to credibility and honesty. Compared with the United States, the brand awareness of Hilton Hotel in other countries is low, but in the eyes of international tourists, Hilton Hotel is the first choice, mainly because of its unique location strategy: Hilton Hotel can be seen in the centers, finance and business districts of major international airports and cities around the world. No matter where you are, Hilton Hotel will make customers feel "deja vu". For example, the room setting will be divided into office area, leisure area and bathroom area. In order to maintain the vitality of the brand, Hilton has many innovative products every year. Because Hilton is widely loved by business travelers, Hilton International has made a big fuss about the conference room. The "Hilton Conference Room" they launched around the world has even been called "the most advanced" conference facilities by the media. At the same time, in order to improve the loyalty of passengers, Hilton has also launched a reward activity, and all passengers staying at Hilton can win points from more than 50 airlines and flight journey points. This year, Hilton also launched the slogan of "leisure". They added some rooms called "Hilton Lounge". This new type of room tries to create an environment to restore passengers' physical strength and spirit. In the vast space, the dimmable lighting equipment is bright or dark, and the air smells of fresh fruits and flowers, which helps passengers to relax completely from a busy day and get the best rest. Now even the clothing requirements for hotel employees are greatly relaxed, and employees can even wear their favorite clothes to serve guests. The connotation of Hilton brand For many years, Hilton has provided tourists with comfortable living places, excellent services and so on, becoming the most popular hotel brand in the world. There are many forces behind this big family to support Hilton, such as our sales team, the worldwide reservation system, and the Hilton reward activities to enhance Hilton's popularity. No matter where you are, Hilton will make you feel at home.