What does the video communication major do?

1 Introduction to Visual Communication Design

Art design (visual communication) is an active behavior to spread specific things through visual forms. Most or part of it depends on vision, and it is represented by two-dimensional images such as logo, typesetting, painting, graphic design, illustration, color and electronic equipment. In the process of visual communication design, a phenomenon is found: the images that spread, educate and convince the audience will have greater influence with words. The meaning of

is: a process that takes a certain purpose as the guide, conveys some specific information to the conveyed object through visual art forms, and has an impact on the conveyed object.

The so-called "visual symbols" refer to human visual organs-symbols that can show certain properties of things, such as photography, television, movies, plastic arts, buildings, all kinds of design products, urban architecture, and all kinds of science and writing, including stage design, music, heraldry and ancient coins. They are all visual symbols.

the so-called "communication" refers to the process that the information sender uses symbols to transmit information to the receiver. It can be transmitted within an individual or between individuals, such as between all living things, between man and nature, between man and the environment, and within the human body. It includes four procedures: who, what, to whom, effect and influence.

2 What does the major of visual communication design study

The major of visual communication design trains high-skilled professionals who can engage in visual communication design (graphic design) and research work in this major.

after graduation, I can have the skills of using graphic design as soon as possible, and independently use many means of graphic design to engage in the fields of visual communication such as advertising, packaging, book binding, display design, logo and corporate image design, and web page design.

Basic courses for public * * *

Sketch, color, decorative pattern, plane composition, color composition, three-dimensional composition, graphic creativity, font and layout design, photography foundation, plane design software foundation, Chinese and foreign art history, arts and crafts history, design introduction.

Basic Course of Public Culture

Introduction to Mao Zedong Thought; Deng Xiaoping Theory; Legal basis; College English; College Chinese; Computer basics.

Professional design courses

Advertising photography, poster design, book binding design, logo and VI design, web page design, packaging design, digital design, digital photography, POP and DM advertising design.

professional computer courses

PHOTOSHOP, CORELDRAW, CAD, DREAMWEAVER, FLASH, FIREWORK.