How to do a good job in independent marketing of shops

It is necessary to ensure the quality of the goods in the store, and then make publicity in the store to let people know and understand, and then customers will buy with good service attitude.

How to improve the sales performance of stores? To improve the sales function of the store, the salesperson should first understand the customer's needs and psychology, and then design the sales methods and means of the store according to the customer's needs and psychology. Management is a tool, and people say that "if the public wants to do good things, they must sharpen their tools first". Only by improving the sales skills of store operators in advance can we obtain high sales performance accordingly.

1. The commodity display should be rich and meet the basic requirements of eye-catching display. A convenience store has about 2-000 ~ 4-000 kinds of goods, and an individual store has about 8-000 ~ 12-000 kinds of goods, which are adjusted in time with the change of seasons, selling bibs and gloves in winter and swimming in summer. Many large supermarkets have at least 20-000 kinds of goods. Only when the goods are abundant can customers have many choices.

for instance

A customer wants to buy coke, walks into a store and finds that the store only sells one brand of coke, and the customer will feel bad. If there are not only several brands of cola, but also packages with different sizes, ranging from 1-000 ml to 550 ml, 355 ml, or even as small as 120 ml, it will inevitably make the customer's choice probability much larger than the previous situation, and the purchase probability will increase accordingly. When the sales amount of a single product increases, the sales amount of the whole store naturally increases.

Therefore, the richness of store merchandise display is a very important factor. However, it should be noted that the inventory should be appropriate to avoid excessive hoarding of goods, otherwise it will cause great pressure on capital turnover.

Clean storefront and neat display are also basic requirements. Dignified and neat uniforms, whether the attitude of salespeople can be amiable and whether customers can trust them are all related to the training content of store salespeople.

for instance

Around the holidays, there are so many goods in the shopping mall that the salespeople are as busy as a bee. The whole shopping center is like a warehouse. Goods are not properly classified, socks are often piled with biscuits, and even pesticides or mosquito-repellent incense are placed next to them. Customers will naturally feel sick at first sight, at least they will feel uncomfortable. The impatient may have turned away long ago. More patient customers will endure it once or twice at most, and the third time they will definitely go to other cleaner and neater shopping malls, and they will probably never appear in this shopping mall again, so shopping malls will lose customers.

2. Constantly replenish products that meet customer needs. There are many kinds of goods in the market. How to find the goods that can best meet the needs of customers? Market research is an effective method. For example, if you open a chain store in a community, what kind of goods do you need in this community and what is the price? Another example is soy sauce. There are hundreds of kinds of soy sauce in China. It is very important to find out which brand of soy sauce residents like best and which price of soy sauce is most acceptable to residents in this community. This can be solved through market research.

3. The price is reasonable and attractive. The rationality of price is also a very important factor. How to rationalize the price? To achieve the goal of price rationalization, we must do the following two things: ① the reference price of the market; (2) The price provided by the supplier. The price of any commodity is cyclical. With the increase of demand, the price of the latest listed goods will be higher and higher, and after reaching a peak, it will tend to ease and gradually decline. The price of a commodity depends on the periodicity of the commodity, whether it is in the rising stage or the falling stage.

The profit of a store refers to the remaining net profit after deducting the sales expenses. Like agricultural and sideline products, including vegetables, fruits, livestock products, meat and seafood, the average profit of general supermarkets is 22%~3 1%, while electronic products such as computers are around 10%.

4. Use the least number of people to achieve the best turnover. Generally, shopping malls open at 8 am and close at night 10, with two shifts 14 hours. A store should be equipped with the best number of people. The more people there are, the greater the cost. About eight people work in an individual shop. Large supermarkets, with an area of 20-000 square meters or even larger, will use 300-500 people.

In addition, there is the problem of part-time workers. Some supermarkets mainly deal in agricultural and sideline products, which need a lot of fresh goods to be processed in time, and their work is concentrated for a period of time, so they need a lot of part-time staff. Supermarkets that focus on daily necessities and dry goods do not have such problems, nor do they need a large number of part-time workers.

5. Create a comfortable shopping environment A comfortable shopping environment can make customers feel cordial and help to increase customer loyalty.

situation

On holidays, department stores are bound to be very busy and crowded because of holidays, but the air is often dirty, because some shopping malls do not turn on air conditioning in order to save electricity, and do not pay attention to and improve the ventilation conditions of shopping malls. In developed countries, this situation is extremely rare. In fact, as long as you spend a small amount of electricity and turn on the air conditioner, customers can feel comfortable temperature and fresh air even in a crowded environment, and the time for customers to stay in this shopping mall will naturally be extended, and the probability of shopping will be correspondingly greater. The profit of shopping malls will be more, which is hundreds of times more cost-effective than the air conditioning and ventilation expenses saved.

6. Advertise more to attract many customers, whether it's dm, pop hanging on the wall, TV, newspapers, leaflets, etc. To attract more customers to the store.

Many shopping malls like to do an advertisement: a large department store pulls down many strips of various colors from the roof, one on the left and one on the right, which surrounds the shopping mall, leaving only one front. In fact, few people will look up carefully and see what is written on it. When you do an advertising campaign, you always want someone to watch it. You should pay attention to the effect of the advertisement, rather than making some advertisements that have no practical effect.

7. Business people should master commodity knowledge. Business personnel should master correct commodity knowledge, be familiar with commodity performance, and be polite to guests. Commodity knowledge is very important. If the business personnel don't know the purpose of the goods, how can they explain it clearly to the customers and sell the goods well?

situation

A customer saw a new type of soap in the shopping center. A long piece of wool velvet is hung on the soap in the shape of the zodiac. It's small and cute. He asked the clerk what soap was for, and the clerk replied impatiently that it was for bathing and washing hands, as if blaming the customer for asking such a stupid question. At this time, another customer nearby corrected the salesperson's statement, saying that this soap is not used for bathing and washing hands, but hung in the bathroom or other places, and the soap is slowly evaporated by steam, so as to achieve the effect that the fragrance permeates the whole room. In this way, customers are naturally dissatisfied with the ill-informed and impatient service attitude of shopping malls, and sales staff are also embarrassed about their service attitude.

Very good,

Know from: e-commerce intellectuals (the most easily overlooked transaction evaluation details for beginners to open stores)