How will China’s online education industry develop in 2020?

According to the "2019-2020 China Online Education Industry Development Research Report" released by iiMedia Consulting, driven by favorable policies, consumption upgrades and technological waves, China's online education market size and The number of users continues to expand. In 2020, China's online education market is expected to increase to 453.8 billion yuan, and the number of users will increase to 309 million.

The development trends of China’s online education industry in 2020 are as follows:

1. K12 market demand focuses on user experience and needs

Subject to favorable policies and enhanced social awareness of education As well as the impact of the pressure on primary and secondary school students to enter higher education, the market demand for K12 online education will continue to increase in the future, and products with stronger comprehensive strength and more focus on user experience and needs will further expand their leading advantages.

2. Online quality education continues to heat up, and course quality becomes the key

With the development of the online quality education industry, students and parents have more platforms to choose from, and course content and teaching quality will become competition. key.

3. Personalized education is valued and the optimization and development of AI education

The use of AI technology can depict user portraits, accurately push learning content, and provide timely feedback on learning results, which is conducive to promoting personalized teaching.

4. The trend of live broadcast interaction is increasing, and user experience is crucial

With the application of 5G technology in educational scenarios, user experience will be improved, affecting the user stickiness of online education platforms and word-of-mouth communication.

5. Professional development of education platforms and deepening of advantageous areas

Only by providing professional services for target consumer groups can we better meet user needs and enhance user experience. Online education companies should position themselves accurately, highlight their advantages, and provide high-quality teaching services to the target market.

6. Make efforts to sink the market and promote the sharing of high-quality educational resources

Online education can further make efforts to sink the market and deliver high-quality course resources to third- and fourth-tier cities. , realize the full sharing of high-quality educational resources and meet the educational needs of residents in third- and fourth-tier cities.