How does one create a public account?

1. Basic operations of the public account 1. The backend of the public account The backend of the public account has many functions. (1) Material management. Editing and typesetting of materials. It can be graphics, pictures, videos, audios, and small programs. (2) User management. You can view users, group users with labels, and add users to the blacklist. (3) Message management. Set up public account message replies, follow message replies, and collect messages. (4) Mass messaging. You can set the group sending target, gender, and region. The form of mass sending can be graphics, text, and pictures. (5) Automatic reply. You can set follow replies, default replies, and keyword replies. The form can be pictures, texts. It can be bound to third-party platforms such as Palm University and Tencent Micro School, and managed on the third-party platform. (6) Custom menu. It is divided into first-level menu and second-level menu. Can be bound to third-party platforms. (7) Appreciate the function. This function can be turned on with 3 original articles (8) Message management. Manage user messages, select replies, and pin them to the top. (9) Original management. You can apply for originality when publishing your own original content to protect your articles. (10) Data citation. Reference data for user analysis, graphic and text analysis, menu analysis, message analysis, interface analysis, and web page analysis. (11) Settings. Official account settings, administrator settings, and operator binding. 2. The third-party platform can be bound to multiple third-party platforms to help you better manage your public account. For example, using Pocket University, you can set the follow reply to the campus microsite or mobile phone homepage; you can insert the number of fans in the text reply; you can insert any hyperlink into the set graphic reply. You can use MaiKe form to better manage your users and user information. 2. Give your own public account a positioning and plan 1. User portrait User portrait - "User portrait", that is, labeling of user information, is to collect and analyze main data such as consumers' social attributes, living habits, and consumption behaviors to abstract Provide a complete picture of the user’s business. In short, user portraits allow operators to put aside personal preferences during the operation process, focus on the motivations and behaviors of target users, and plan and operate activities based on the characteristics of the users themselves. Only when you understand what your users look like can you know where to find them, what they like, what kind of activities can impress them, and what kind of articles can speak to their hearts. What you write is what he likes. He will forward your article to his circle of friends and comment excitedly under your article. He will recommend your public account to similar people around him every time he talks about it. Number. The elements of user portraits include region, gender, income, age, education level, industry characteristics, and product usage behavior. How to create user portraits: Step 1: Find users. Step 2: Observe and communicate. Step 3: Continuous trial and error. 2. Let your users think of you immediately (1) Pay attention to reply positioning. What does the official account do? How does it help fans? (2) User interaction. Guide keyword replies, obtain benefits, and enter relevant communities. (3) Custom menu. Showcase your own columns and content. (4) Article positioning. User needs, product promotion, verticalization. A public account often needs precise positioning to ensure that even if every push is not liked by every user, it must be relevant to them. Otherwise, it is easy to be misled by some push notifications that have high reading volume and followers but are irrelevant to the platform, and fall into the "follower trap", attracting followers who are not your target users. If we make a summary of the way user portraits guide operations, it should be as follows: content: write articles that users love to read and use this to attract more target users; service: use services to give users attention or not to ignore them. Your reasons; Channels: Understand where your users are, find them, and attract them; Activities: Do activities in a way that target users like but irrelevant users are not interested in; Community: attract your users , play happily together. 3. Article push 1. Article push process and preparation (1) Topic selection. Hot topics, user issues. A good topic should be useful to readers, relevant to readers, and attract readers' attention. (2) Material selection. Practical articles, emotional articles, topic articles. (3) Edit. Title, cover image, main text, head and tail images. (4) Push. (5) Data analysis. Mainly observe the number of article reads within 1 hour after push. 2. Article content and layout (1) Title. Type: exclamatory sentence, declarative sentence, question sentence, numerical type, celebrity blessing type. Elements: arouse curiosity, be simple and crude, subvert common sense, resonate emotionally, be relevant to readers, and be useful to readers. (2) Article operation. A good article must have six elements: cliché, style, story, chicken soup, knowledge, and political correctness. Four elements: counter-intuitive, incremental knowledge, humor and strong emotions. Break down the topic and find angles; ask questions and give counterexamples; constantly reward readers; source from reliable sources (3) Edit. You can use the editor that comes with the backend of the WeChat official account, but it doesn't have many functions. It can be bound to online editing platforms, such as Xiumi, 135 typesetter, and i typesetting. Now edit the article on the formatter, and then synchronize it to the WeChat official account for publication.

4. What is it like to operate a personal public account? When the pen is put down on the paper, the most common keywords that come to mind are: tired, not enough time, need to know a lot, strong ability to learn quickly, persistent enough to find strong light in the dim light... Make a public account , the biggest feeling is, tired, really tired: Do you need to think about the public account operation strategy? Should the content of the public account be collected, typed, written and published? Do you need to collect and organize the materials in the article? After publishing, should we analyze the data performance and continuously optimize and adjust it? ...the above are enough to consume most of a person's time and energy in a day. Tiredness is normal. If you want to ensure quality and make daily updates, time is often not enough. To operate a personal public account, you are a new media editor + design + promotion + various miscellaneous tasks. Choosing this starting line is actually not much different from choosing to start a business on your own. When the gun goes off, if you want to run far, in addition to persisting day after day, you also need learning ability. Whoever has strong learning ability and who can adjust and react quickly will gain more. Some.