What is the job of media planning?

Question 1: What do media companies mainly do? Media companies are mainly engaged in media agency business. Generally, such companies not only do some media delivery plans and enterprise planning for customers, but also often include design and production.

The workflow is generally like this:

(1) Be familiar with the company's media features, advantages, major industry customer groups, positioning and characteristics of customer groups, and what role the media operated by customers' advertisements can play.

(2) Looking for customers, and obtaining information and materials of customers through information carriers such as the Internet, newspapers, interpersonal relationships, magazines and telephone books (yellow pages).

(3) When visiting customers, you can communicate with customers by telephone, sending our company's materials by email, and visiting them at home, so as to gain customers' trust and promote business cooperation.

(4) Customer service, once the business is closed, as a sales person in the early stage, you need to maintain customers in the later stage. Maintenance here generally refers to keeping close contact with customers and assisting the creative and media departments of the company to provide professional service support to customers at any time.

I hope I can help you!

Question 2: What do you need to know and prepare for the interview of media company planning assistant? Very familiar with the company's business.

Question 3: What is the major of media work? It aims at broadcasting, television, movies, internet, publishing, newspapers and new media, and trains media creative and planning talents with high quality, strong ability and innovative thinking to meet the needs of the market.

Be a professional "creative person" who provides innovative strategies and ideas for the information construction and dissemination of mass media, media operation and management. That is, taking innovative thinking as the core and integrating artistic accomplishment.

, a compound senior professional who integrates communication wisdom and management strategy.

The study contents include: communication, planning, introduction to media creativity, creative thinking methods, media market research and planning, media management, media policies and regulations, and news gathering and editing business.

, radio and television program production, web design and production, audio-visual language, new media art, nonlinear editing, art introduction, visual communication design, computer graphics creativity, digital special effects.

Cheng, streaming media design and production, web page design and production are electronic printing creativity, database principle and application.

The prospects are good. I am now working in a media unit, lacking in audio-visual language, new media art, nonlinear editing, visual communication design, computer graphics creativity, digital special effects synthesis and streaming.

Question 4: What business, cultural exchange, exhibition service and translation service do media companies generally do?

Question 5: What is the media? What do you major in media? Compared with domestic professional education, foreign media education has incomparable advantages, such as a long history, complete professional settings, strong R&D strength and strong international atmosphere. Kai Tak Education Study Abroad Consultant made an analysis of the study abroad market for media majors.

Five career directions

News media (traditional news, online news, news photography): you can enter all large, medium and small newspapers and news publishing houses, you can also engage in news of radio and television media, and you can also enter advertising, public relations, publishing and other fields;

Marketing advertising media (advertising, marketing, cultural policy, cultural research): you can enter the * * * department or private enterprises to engage in consumer marketing, sales, brand manager, advertising design, advertising execution, marketing consulting, etc. ;

Mass media (mass media, public relations): you can become professional public relations personnel and work in enterprises, communities, educational institutions, hotels, medical and welfare institutions, cultural exchange organizations and other industries;

Media publishing (desktop publishing, media products, movies and media studies): You will have professional creative talents and skills, including photography, editing, digital editing, sound processing, interactive game design, CD-ROM media production, network design and so on.

Creative performance (creative writing, performing arts, dramatic arts): You will have professional creative talents and skills, and your occupation includes creative director, artistic director, director, script writing, photography, editing, etc.

Four popular locations

The United States is the world's largest movie market and the largest movie exporter, controlling 38% of the global market for recording products, and has four major commercial broadcasting networks (ABC, CBS, MBC and NBC).

Many American universities have media majors, and students can apply at any time. The course emphasizes starting from interest, starting from practice and being creative. There are three points to consider when applying for American media major: high language requirements, difficulty in applying for scholarships and difficulty in finding jobs.

The media major courses in Britain mainly cultivate students' ability to think reversely about the media carriers such as TV, movies, radio, news and communication in their own country and even in the world through the social, especially cultural differences in the media industry.

Because studying media needs the inheritance of disciplines, students who want to study for a master's degree in media should not only have good IELTS scores, but also study journalism. Changing disciplines will affect their application.

Hong Kong This year, Hong Kong Baptist University plans to recruit more than 65,438+000 undergraduates in the Mainland, offering professional courses such as organizational communication, film and television, digital image communication, journalism (Chinese, international and broadcasting) and public relations and advertising.

It is reported that in 2002-2004, more than 30 mainland students graduated with honors, of which about 27% were awarded scholarships by British and American universities and directly admitted as doctoral students, while another 40% stayed in Hong Kong to study for a master's degree and 32% worked in Hong Kong.

Question 6: What is media operation? What needs to be done specifically is the promotion of the media and the management and development of the media.

1. According to the company's product strategy, plan and promote the company's business strategy, coordinate the implementation of all departments of the company, and realize the company's business objectives; 2. Establish and improve the systems and business processes related to daily operations, and establish a standardized and efficient operation management system;

3. Plan, promote, organize and coordinate the company's major operation plans, track market development and adjust strategies;

4. Formulate the strategic development and business plan of the operation department, coordinate all work, and build and develop an excellent operation team;

5. Formulate business indicators and annual customer development plans to promote and ensure the smooth completion of business indicators;

Question 7: What are the main tasks and job requirements of advertising planning? Advertising planning is in a guiding position in the whole advertising campaign, which runs through all stages of advertising campaign and involves all levels of advertising campaign. Advertising planning provides clear guidance and systematic follow-up for professional work such as advertising research, target determination, advertising target determination, advertising creativity and performance, advertising media, advertising release and advertising effect determination, which embodies the wisdom value of advertising industry and the achievement of customer expectations. Therefore, planning ability is the core and soul of advertising business unit, and it is also the highest professional realm that advertisers constantly pursue in their career.

Advertising planning can be said to be the overall planner of advertising companies, but also the planner of specific tasks of advertising behavior.

For example, whether it is to promote a product, enhance the corporate image, or organize an activity, it is up to advertising planning to make a specific plan, do preliminary research, conceive ideas, systematically analyze, and finally formulate a preliminary implementation plan. After the plan is revised and approved, the planner is responsible for the specific implementation, arrangement and deployment, contact with all parties, arrangement of media and supervision of the plan operation. Finally, after the completion of the whole scheme, the effect is evaluated to prepare for the next advertising planning.

Specific work of advertising planning: creativity, copywriting, conceiving the overall framework, assisting in advertising production, media planning, market positioning, market research, budget, supervision and implementation, and effect evaluation.

The above is for your reference only. I hope it helps you.

Question 8: What is media planning and management? What kind of work can I do in the future. Solve. Thank you. If English is: media planning and management, it means public relations management in the mainland, that is, learning how to use newspapers, internet, television and other media to promote corporate image. The work is mainly to plan and carry out practical activities to achieve a good image of the enterprise. For your reference!

Question 9: What does a cultural communication company do? Cultural communication company is a company that provides services for manufacturing and disseminating cultural products. There are roughly the following categories of cultural communication companies:

1, advertising, including the production and release of print, film and television, newspapers, outdoor and other advertisements.

2, film and television program production, professional shooting TV series, TV programs, sold to TV stations. Enterprise feature films, etc.

3. Cultural development, holding cultural exhibitions and exchange meetings, and carrying out training, resource exchange and other related businesses.

4. The introduction and distribution of film and television dramas. I have seen a cultural communication company that specializes in introducing Korean TV dramas.

5. Planning and production, mainly engaged in corporate culture planning, marketing planning and auxiliary business.

6. Information services, providing information services, market research, etc. And run some other projects at the same time.

7, other categories, as well as culture, making websites, books, and so on.