The female online shopping users in Yunnan increased by 62% year-on-year, which is higher than the national average. What is the reason?

Yesterday was March 8th Women's Day. For businessmen, her economy has attracted much attention. At two o'clock in the afternoon, JD.COM released a set of big data about women's online consumption. In the consumption of maternal and child, food, pets, kitchen utensils, household appliances, home and so on, the proportion of female users is higher than that of the whole station. The more remote the location, the higher the proportion of female shoppers. Generally speaking, women in the northern region are in a dominant position in household consumption. Specific to Yunnan, the proportion of female users is low, and the proportion of male consumers is relatively high.

According to big data, the trend of female online shopping in Yunnan is growing rapidly: the number of female online shopping users has increased by 62% year-on-year, and the growth rate is faster in all provinces of the country, which is higher than the average 19%. Sales volume increased by 43% year-on-year, and the growth rate was faster in all provinces of China, which was 23% higher than the average level.

Yunnan women's favorite products are: women's wear, snack food, diapers and wet wipes, facial skin care, shampoo and hair care, grain and oil seasoning, fashionable women's shoes, body care, children's wear and shoes, perfume makeup and so on.

The ranking of female consumption in Yunnan (excluding mobile phone appliances) is: women's wear, diapers and wipes, small kitchen appliances, fashionable women's shoes, facial skin care, men's wear, children's wear and shoes, home textiles, photography, and milk powder.