Where is the sense of superiority when wearing a "niche"?

I don't know if anyone feels the same as the editor: the current niche has deteriorated.

Literally, minority refers to the things and hobbies accepted by a few people, and now "minority" is about equal to per capita distribution. Once upon a time, the "minority" had not become the public. The niche brands that appeared in front of everyone at that time were carefully selected by fashion bloggers and few people knew about them. They have never seen or heard of them.

But now, as long as you are an internet surfer, you must know Ganni, Nanushka, Totême and dried shrimp. ...

Open the small orange software, you can also find many knockoffs ranging from tens to hundreds, but many times cheaper than the genuine ones.

If there is a list of the hottest niche items of the year, these brands will definitely be on the list. Even if it is a strange name, I think everyone will sigh "Oh, that's it, I know" whenever they see the picture.

A popular "minority"

With the popularity of "minority", "wearing minority" has gradually become a kind of popularity.

Part of the reason is naturally linked to brand characteristics. Minority brands are unique in design and style, more affordable than big brands and good in quality. After comprehensive consideration, it is considered worth buying. Part of it is the direct star effect. Aidou, bloggers and online celebrities took turns planting grass on the platform and set fire to it simply and rudely. Curiosity drove everyone to think it was worth a try.

Take Marine Serre, who won the LVMH Designer Award, as an example. This French designer brand, founded on 20 17, was little known when it first "debuted".

But it's hard to know after the interpretation of stars from China, Japan, Korea, Europe and America.

You may not know the name of this brand, but you have branded its iconic moon totem in your heart.

No matter what it is, I believe everyone has a common sense: once a niche brand was really not "small". Frankly speaking, it is very complicated to see that the independent designer brand that has always insisted on being discovered and loved is very close to my favorite love bean, from obscurity to fame. On the one hand, I hope that what I like can also be loved by everyone, on the other hand, I will inevitably feel the sense of loss that my treasure has finally been discovered.

Actually, this is normal. However, it is inevitable that everyone will think that "I am the most special one."

It has not yet become a "minority" of the public.

If you start to feel that people are bumping into shirts, your favorite niche is beginning to change streets. The niche is really boring. Try to start with these niche brands recommended by ELLE and find another way to make yourself different.

I believe plmm has no resistance to bling bling. If you especially like shiny clothes, the niche immortal brand from Georgia is tailor-made for you, because "flash" is the essence of the brand.

Kylie Jenner wore the brand's net pants before attending the party. At that time, various reports were very eye-catching.

The iconic elements of the brand are a lot of sequins, rhinestones and pearls, especially the most eye-catching sexy high heels. Of course, in addition, softer folds and flounces will also be integrated into the design, which will be layered and beautiful. Who can resist?

Mach & Mach was created by Nina &; Gvantsa Macharashvili was founded on 20 12. Although it is still a young brand, it is very optimistic. Although their single items are obviously feminine elements, in fact, many design inspirations are very "strong". Future-oriented films such as The Matrix, The Fifth Element and blade runner are all raw materials to stimulate designers' creativity, so we can often see the application of leather, PVC and metal materials in brand design. Emphasis on silhouette tailoring and shoulder pad design makes their clothes both retro and avant-garde.

It is worth mentioning that although the birthplace of the brand is a little strange, in fact, its capital Tbilisi holds fashion weeks twice a year, and the well-known designers of Vetements and Balenciaga, Demna Gevasalia, also come from here.

So, very coincidentally, the second treasure card we want to recommend is also from Georgia.

Unlike Mach, Rado Boccuccia tile is an obvious lover of color aesthetics and structuralism.

Compared with other minimalist and indifferent styles, the brand does not overemphasize neutrality, but renders "femininity" with large areas of colors, and then combines rigidity and softness with tailoring. In Lado Bokuchava's design, we can see the clothing features of the 1980s, unique tailoring and bright colors, and rich retro style.

The distinctive retro shooting style, distinctive color matching and unique silhouette design are all the inspirations that designers get from movies, paintings and books.

This aesthetic designer doesn't like others to define his own design, but it doesn't mean that he flaunts that he likes to pursue individuality blindly in design. He pays more attention to the thinking and progress in the design process, and presents the results to the maximum in his works.

This is a low classic.

This Korean brand, founded in 2009, may not be a "niche" in a strict sense. From time to time, we can see brand items in the shopping sharing of fashion bloggers. I believe some friends are familiar with this kind of attachment and three-piece suit.

But why should I introduce it to you? Because its audience is a little small.

Low Classic is called CELINE in Korea, and it is also called the cheap replacement of Lemaire and Jil Sander (actually, it is not very cheap ~). The brand's single products are famous for their clean and concise tailoring, ingenious line contours and advanced color application. They are gentle and handsome, but they are very picky.

Brand suits, windbreakers and coats are the best-selling items. I think of everything when I read the look book, but it's not the case after I put it on. The reason is that the models of this brand are basically about 180 cm in height. Even if the smallest size is worn on a petite person, it looks like a child stealing an adult's clothes, so it is more suitable for some skinny tall girls.

For people who are tall and like silhouette, low classic items are the best choice. In addition, Low Classic also pays great attention to pragmatism, which is suitable for office workers, and it is easy for the same color to wear a sense of advanced.

Whether Mach &; MACH, Lado Bokuchava, or Low Classic, it is imperative for them to be "small" now and "big" later. From design to creativity, it is only a matter of time before a brand is selected by the market. Although it is inevitable that consumers will bump into money after popularization, it is gratifying that talented designers get their due rewards through their own wisdom. After all, with real income, they can make more eye-catching designs.

For consumers, it is still necessary to shop rationally and plant grass rationally, instead of falling into the voice of "ins wind" and "XX with the same paragraph" on the Internet. Instead of following the trend, it is better to spend some time to find your own style and then spend reasonably.

When you say "the niche is changing the street" and "the niche is really boring now", you are not showing your sense of superiority, but a "niche" fermented blindly with the wind. Let it be!

Source: Weibo.