Is there any skill to shoot a product with a sense of high quality?

This article is suitable for people engaged in clothing photography. Although there are many kinds of beautifully designed websites, there are still many online stores that want to get rid of their own pages quickly. Perhaps our suggestions on how to shoot clothes and design product pages will help online stores become better and improve the conversion rate.

1. What should the photos of clothes look like?

First, we give a short list of suggestions to explain the appearance of clothes for sale in photos and what must be considered in photos. Look at any major online clothing store, and you will find that the following conditions are met. This greatly helps buyers to make a choice:

Clothes should be washed and ironed.

Don't deliberately avoid clothes.

The color of the clothes in the photo should be as close to the truth as possible.

If the product has multiple colors, each color needs a photo.

It is suggested to show the texture of the fabric and the details of the product.

Second, shoot clothes from different angles.

There's nothing worse than a photo of Pingping Zhang's clothes. When you see something you like online, you will definitely consider it from all aspects and need to review it. Place product photos at different angles on the page: front and back (minimum requirement). It is also possible (necessary) to shoot the model in a semi-swivel sitting position. Show the best things in the picture, and remember that it is impossible to exaggerate the picture in this case. On the contrary, the more pictures, the better.

In addition, provide buyers with the opportunity to evaluate the size of goods. If it is a handbag, you can stuff some ordinary things into it before shooting: notebooks, telephones, magazines, pens, perfume bottles, etc.

Shoot the model's clothes from multiple angles.

Magazines, telephones, keys and other items help to understand the size of the product.

Third, show small details.

Be sure to take some photos so that you can see the texture of the fabric, important details and accessories. Don't let tourists cover their eyes and clothes, revealing lining and pockets. Users should be able to enlarge the image and see all the details. Many popular online stores provide convenient functions. When you hover over a photo, you can see the enlarged effect of the image.

Product close-up

Fourth, video is an excellent complement to photos.

If you have the opportunity to shoot short videos and show clothes to models, it will be a big advantage. Usually a video can help you understand the true face of things more than a dozen best photos.

Five, how to take pictures

First, if you want to get high-quality photos, you need a good camera. Of course, it is no secret that both professionals and talented people, whether they are holding the latest Canon SLR cameras or mobile phones with megapixel cameras, can take spectacular photos. But now it's not about talent, but about the quality of the picture itself and the function of the camera.

Besides a good camera, you need a suitable lens. Wide-angle lens to avoid distorting the objects in the photo. This kind of lens is very suitable for panoramic photos and rooms, but it is not suitable for clothes.

A tripod is also good-it's easier to take pictures with it. Hand-held shooting will increase the risk of blurred photos. Pay attention to the weight of the tripod-a heavy tripod is more stable.

You also need to consider lighting. It is very important to set the lighting and background correctly, use the flash correctly, ensure the correct color reproduction, not distort the color of the clothes and show the texture of the fabric. This kind of information is very extensive, and there are many professional suggestions on the use of lights and flashlights on the Internet.

5. 1, what to shoot?

The most common way to show clothes perfectly is to let models wear them. Usually, you will also see photos of the clothes you are wearing, just as if you were on an invisible mannequin.

Photographers can achieve this effect in a variety of ways: either buy a regular mannequin and modify it with scissors, or take out items from the regular mannequin or model, then take photos of the interior of the product separately, and then carefully glue the fragments of several photos together in the graphic editor. You can see these contents from the photos below.

5.2, on the model

The most spectacular choice is to shoot clothes for models. When something is put on a person, it is easy for the buyer to imagine what it will look like when it is put on. It should be noted that the clothes should be suitable for the model, and the model itself should have a good shape and appearance. Get ready to call her a makeup artist, preferably a stylist.

The willingness to buy goods depends largely on the model. Therefore, if you decide to demonstrate the product yourself, we suggest you look for a professional model who can pose, smile and show any help. If there is no such opportunity, it is better to take pictures on models or hangers, and the effect will be better.

5.3. On the ground

If you don't want to take pictures of the clothes on the model, you can try the third method-put the clothes on the floor. The figure below shows that this option can solve this problem very conveniently. The most important thing is to learn how to design clothes beautifully and find out the surrounding space. Ensure that the type and color of clothes are not deformed.

5.4. On the clothes rack

The other will need proper photo lighting in an interesting way, with a wall and carnations on a neutral solid background, covered with a round hat with a diameter of 5-6 cm and a hanger hanging on it.

Choose the right shoulder: don't use the first shoulder made of cheap plastic, and don't use the first shoulder made of metal wire made by grandpa. Shoulder should be clear about the size of the corresponding product and suitable for its type (after all, shoulder types are different-coat, suit, shirt, pants). Things should be hung neatly and evenly on the tripod to avoid their shape deformation. Only by following these rules can you get a beautiful appearance of clothes.

6. Where to take photos?

It can create suitable conditions for indoor shooting (studio lighting, solid natural background), and it can also solve the problem more easily-only a suitable location is needed for outdoor shooting.

Choose the shooting location according to the clothing category: if it is a swimsuit, it is suitable for shooting on the beach or near the swimming pool. If you take evening dresses and other photos, abandoned construction sites and forgotten buildings are unlikely to suit you-such places are more suitable for displaying military or junk-style clothes.

When you shoot your own products, it is also attractive to use high-quality photographic equipment, be familiar with the principle of photography and learn how to work in light.