The Growth History of Famous Fashion Designers in China

Wang Xinyuan, a dark-faced man with a height of 1.80m and a weight of nearly 200kg, is a "heavyweight" figure that can't be ignored in China's clothing industry. There is a very arrogant interpretation of his own name-creating the fashion of a new era, innovation is the era, and yuan is the best; Moreover, he even dared to say: Chinese clothes will change direction because of Singapore dollar! Wang Xinyuan not only speaks slowly, but also acts quickly. Behind the madness, it is because it is supported by its full talent. He used to be a soldier, and he enthusiastically followed the shadow of General Patton. He likes Barton's words in the movie when he watched the rolling tanks pass majestically: "Well, I really fucking like war!" 10 years ago, Wang Xinyuan returned from Hongkong. Established Xinyuan Fashion Co., Ltd. in partnership with a well-known fashion designer in Hong Kong, with personal shares accounting for 40%. Wang Xinyuan recalled with a little self-deprecation that in order to raise money, he sold almost everything of value, and finally sold a newly bought quadrangle, almost losing everything. Homeless, his face was mercilessly stuck on the street. But it didn't take long for Wang Xinyuan's charming and gaudy Hong Kong-style women's dresses to appear somewhat outdated. Wang Xinyuan aimed at the newly-built office building and wanted to make professional women's dresses for the working girls there. Imagine that year's hard work, Wang Xinyuan some relief and some sad. Some of the female models who came with him went abroad, some changed careers, some got married and some died young. The ally of the same trench has faded out of the clothing circle, leaving almost no trace, and only he is still tenacious here. Wang Xinyuan said to himself: Hold on! Your name will never weaken. Wang Xinyuan shook her head, waved her sleeves and walked away smartly when the status of professional women's wear was getting smaller and smaller in mainland China. He turned his attention to haute couture. It took Wang Xinyuan three years to lobby major domestic clothing companies to make high-end women's wear. In September, 1997, the first high-end ready-to-wear company in China-Shanshan "Fahanshi" fashion was formally established. As the executive director and chief designer of Han Shi, Wang Xinyuan has mastered a series of business strategies, from personnel appointment, fabric selection and product design, to the opening and promotion of specialty stores, to the shooting of picture books and the selection of image representatives, and so on. Just as Alibaba suddenly grasped the punch line of "open sesame" and became familiar with the mystery of clothing, Wang Xinyuan made a beautiful turnaround. China's supermodel, which has won many awards in the world, has doubled the fashion brilliance of "Fa Han Shi"; The "Fa Han Shi" store design, which was built by Wang Xinyuan and focused on Beijing and Shanghai, surprised the audience with its novel, unique and concise creativity. The main color of the store is white, with silver gray and cobalt blue logo, and luxurious Italian stone floor, which creates a deliberate display space for all kinds of high-end fabrics of "France Han Shi", mainly jacquard, printing and carving. Almost every year, he tirelessly travels around the province, and every time he goes out, he must have at least 200 sets of clothes as a strong backing. A few years later, "French-Chinese Poetry" blossomed everywhere in China. Three years later, Wang Xinyuan's contract with Shanshan "Fa Han Shi" expired. He bid farewell to his old club and stayed at home to rest. After all, I have tried my best in these three years. But there seems to be something missing, leaving some regrets. He feels that he always seems to be grafted on the surface of this brand, instead of living in its body, caring for it and sharing the same fate. Many of my own wills have still not been brought into full play and displayed to the maximum. It is said that he is "idle" at home, but Wang Xinyuan is actually a bit like waiting for the price. This time, the famous Wang Xinyuan became very calm. He is neither arrogant nor impetuous, neither too warm nor too hot. He compiled picture books, made fashion releases, and even designed more than 300 kinds of clothes, which were in surprisingly good condition. It wasn't long before someone who was willing to "take the bait" came. They are the bosses of Shandong Ruyi, the largest worsted fabric group in China. The Italian brand "Lu", which is famous for its authentic suits and worsted fabrics, was married with Shandong famous wool spinning group "Ruyi" two years ago, and * * * gave birth to "Lu" men's wear. After men's wear became popular, women's wear was always difficult to produce. A suitable candidate who can control women's wear must have such comprehensive strength-not only knowing the ready-to-wear market in China, but also having outstanding design talent, and at the same time having decisive general demeanor, which can dominate the overall situation; The bosses decided that this man, of course, must belong to Wang Xinyuan. Sino-Italian hybrid-"Louise" finally has a strong prototype. The word "Louis" is homophonic from the first two words of "Lu" and "Ruyi", while "Smiling" is the English pronunciation of smile. Wang Xinyuan finally surfaced again. Wang Xinyuan chose a quiet building as the company's address. This is a European-style building in the 1930s, surrounded by green grass. It's really elegant and charming He decorated the modern scene with antique furniture from China, which was bought cheaply at the flea market, and combined local culture with foreign culture, which had a unique flavor. His new brand "Louise Man" trademark benefited from a famous classical painting, which he skillfully transplanted into his own design without anyone knowing, and "stole" it seamlessly. After his comeback, Wang Xinyuan presented a well-prepared cultural feast for the world-"One Night Feast". This time, the fashion show was held in Tianyi Pavilion, an antique library in Ningbo, and the "scenery" was integrated with people. Wang Xinyuan's design with strong Chinese style is in line with the current taste. China's fabrics and designs have always been out of touch. Designers and fabric manufacturers always complain that each other can't meet international standards, which holds them back. This time, Wang Xinyuan is just whimsical and wants to make a world-famous high-end brand with our own fabrics in China. In "Ruyi", he poured all kinds of intangible and tangible assets into himself, and he himself was a shareholder, which was essentially different from the cooperation between designers and entrepreneurs in the past. In the spring of March this year, Wang Xinyuan, a busy factory in Shandong Ruyi, attracted Pan Jie and Mao Geping, the most famous photographers and makeup figures in China fashion. They choose scenes in the workshop and shoot them, so that gorgeous models wrapped in cloth can stay still, concentrate, or be busy for a long time in the shuttle. Holding the album "Ruyi", a new spring and summer fabric product, can not help but make people deeply shocked: the original fabric is alive! At the end of March, Wang Xinyuan made people shine at the 2000 Beijing International Textile Expo. He took the ancient dyehouse in China as the main stage, carved beams and painted buildings and courtyards with screen walls, so that the original male model and gorgeous female model could compete on the same stage in the fabric package, showing the long history and trendy fashion of China fabrics. Wang Xinyuan's "external work" is remarkable. In recent years, almost every time he released fashion, the scene was huge and the cost was amazing, but it was so wonderful that he won the nickname of "master of the show" in the clothing industry, and received both praise and praise. When it comes to all this, Wang Xinyuan is very calm: Who said that the scope of duties of fashion designers is only to do fashion design? He (she) should be a generalist. May 26th this year. Juyongguan of the Great Wall. A fashion drama directed by Wang Xinyuan has officially begun. He takes the Great Wall standing on the east and west sides as the performance background, and the stage extends to the Great Wall as appropriate, endless and endless; Along the way, flags were flying, swords and shadows stood tall, and suddenly I didn't know when the soldiers were wearing helmets and fighting. Accompanied by avant-garde or classical music, hidden under the beacon light, more than 0/00 models from Europe and China decorated the Great Wall and performed together. If the Great Wall is spiritual, it will also give a touching smile, because it is the first time that so many beautiful angels surround it, which makes it feel a little more heartfelt than clanking iron bones. Wang Xinyuan strives to gain his own high share in the market, and he also wants to build the Great Wall of China's clothing psychology. China is about to join the WTO, and is about to face the impact of all kinds of "imported goods". How should we meet this great challenge? In the crowing, Wang Xinyuan vaguely saw the bonfire on the edge of the Great Wall lit up again. However, Wang Xinyuan is not naturally aggressive, which is just the opposite of his stalwart appearance and stubborn personality. Sometimes, Wang Xinyuan's personality highlights another dimension-very delicate and feminine. The lighters, pens, mobile phones and other objects he uses are very small and exquisite. In terms of dress, Wang Xinyuan, a gentleman, doesn't want to get along at all. In the wardrobe, he can be described as spending money like water, from appearance suits to shirts, from hair gel to men's perfume. Wang Xinyuan really "armed himself to the teeth". Versace, the world's top brand, will always be his first choice. He has deeply integrated himself into fashion from the outside to the inside. He also said that if you want to really do a good job in fashion design, you must always observe the latest trends of women. Therefore, Wang Xinyuan is very lewd, and he often lingers among beautiful women. Among his friends are famous models, movie stars and program hosts in China today ... He is surrounded by almost all kinds of representative fashion women. Not only that, he also specially "raised" two beautiful young models in the company, which were not only used for shooting and fitting, but also as the "source" of designers' creative inspiration. He allowed them to walk around the company unscrupulously, joking and showing the most natural, charming and moving side at ordinary times; When these rigid "clothes shelves" move, an impact fashion will quietly flow. As a result, the stagnant designers immediately seized a vivid and vital thing, and their creation became vigorous. In Wang Xinyuan's view, women are beautiful; Fashion expresses an attitude and way of life. Fashion has become his eternal "lover". Wang Xinyuan enjoys the whole process of fashion design and creation, from heart to heart, from soul to inspiration, to the overall grasp of the concepts of lines, colors and styles. This is not difficult to understand. Wang Xinyuan will say such an intriguing sentence in that well-crafted Great Wall Show album: Give me a good woman and I will give you back the whole world!