What is Sassoon! How standardized is it?

At present, when we talk about Sassoon, we often mean:

Vidal Sassoon

As an internationally renowned hairdresser, Vidal Sassoon: Movies are not only trend innovators, artists, educators and entrepreneurs, but also widely acclaimed authors, presenters and philanthropists. He is keen on developing hair design education and constantly creating high-quality hairdressing products. His creative and unique hairstyle design concept, as well as his light and concise design, fully embodies the close relationship between modeling and practicality, and has had a far-reaching impact on the changes of fashion trends in the 20th century.

Founder Vidal Sassoon: Film.

Vidal Sassoon: The family in the film is descended from Spanish Jews, and he himself grew up in the ghetto of London. 14 years old, Vidal Sassoon: The mother of the film dreamed that he would become a barber, so she sent him to study under Professor Adolf Cohen and started his hair design career.

Two things had a profound influence on Vidal Sassoon: movies. One is encouragement from his late brother Ivor; Besides, Vidal Sassoon: The experience of serving in the Israeli army from 65438 to 0948 made him deeply understand the truth that "where there is a will, there is a way".

From 65438 to 0950, Vidal Sassoon became famous for his films, won numerous awards and became a senior member of the Hairstyle Artists Association. Four years later, the first Sassoon hair salon opened in Bond Street 108, London. Vidal Sassoon: The film created his brand-new haircut art here.

The 1960s was an era full of passion and creativity. At that time, in London, there appeared figures with unique and free styles, such as The Beatles (also known as the Beatles) and designer Mary Guan. Vidal Sassoon: Movies are also among the best, providing unlimited creativity for the creative breakthrough of that era.

1963 Mary Guan invited Vidal Sassoon: The film designed a brand-new hairstyle for her model, demanding that the advantages of clothing should not be concealed, and the design should be unique and full of the sense of the times. Results According to the different contours and geometric lines of individual models, Vidal Sassoon designed Sassoon Bob with simple and unique modeling. This bold and innovative hairstyle design caused a sensation in fashion and media, and ladies flocked to Sassoon Hair Salon on Bond Street.

Concise and practical is Sassoon's hairstyle design concept.

Hairstyle created by Vidal Sassoon: Movies are designed according to the matching relationship between different contours and geometric shapes of each person. His ideas have successfully brought revolutionary changes to the hair design industry and daily life all over the world. In 1960s, he created Sassoon scissors, which was regarded as a classic. Careful modeling and neat lines completely freed the ladies at that time from the bondage of monotonous and inflexible hairstyles. Vidal Sassoon: This movie initiated a revolutionary trend of hair style design. His exquisite attainments and infinite creativity make hair design an art, guiding tens of thousands of hair stylists around the world to strive for perfection in the field of hair design.

Vidal Sassoon: The film and his talented hairdresser are constantly creating breakthrough hairstyles, such as asymmetric haircuts, quintile haircuts and Greek goddess hairstyles. Everyone is flocking to Vidal Sassoon: the hairstyle design of the film, just like expecting the most authoritative Parisian fashion designers to launch their new collections, and these designers are scrambling to invite Vidal Sassoon: the film designs hairstyles for their fashion collections. Include john galliano, Catherine Hamnet, Michiko Koshino, Refaat Ozbeck, zandra rhodes and Helen Storey. Vidal Sassoon: The film and his hair stylist have been creating trendy hairstyles, and they have also invented the latest electric hair and hair dyeing technology, which makes other professionals in the hair design industry follow suit.

Vidal Sassoon: The film won numerous awards: 1988, and his name was included in the holy name of American beauty; 199 1 year, and its name was listed in HallofFame, a British hairdresser, and it won the North American Hairstyle Design Award "Lifetime Achievement Award" in the same year; From 65438 to 0993, he also won the "Most Outstanding Achievement Award" from American Beauty Association and the first "International Honor Award" from Artists and Fashion Association.

Production of Vidal Sassoon: The Movie Sassoon hairdressing products series.

Vidal Sassoon: The creativity of movies has brought endless impetus to the hairdressing industry and fashion industry. At the request of people in the industry and customers, he developed Vidal Sassoon: The Movie Sassoon hair products series, which was launched on 1974. This set of products combines the practical experience of professional hair stylists and the advanced scientific and technological achievements of scientists. 1983, Vidal Sassoon: The film sells its product division to Richardson-Vickers. Two years later, the company was acquired by Procter & Gamble. Gamble) company acquisition. Vidal Sassoon: The movie says: "If we want to enter the international market and win more customers, we need a large-scale company to provide advanced science and technology to develop more diversified new products and meet the quality standards we have been demanding."

Vidal Sassoon: Film is currently a consultant of Procter & Gamble, and actively participates in all aspects of product development and marketing. From conception, formula development, product testing, packaging design to the image of advertising promotion, he constantly provides advice. Vidal Sassoon: The personal participation of the film ensures that the products named after him can fully reflect the essence of his personal ideas and philosophy. Vidal Sassoon: The Movie Sassoon Hairdressing Salon features shampoo, conditioner, special conditioner, styling spray (super styling and double styling), mousse (natural styling and double styling), spray gel, styling spray and super styling spray. The product development department of Vidal Sassoon: The Movie Sassoon will continue to research innovative products, and provide advanced and effective hairdressing products for the supporters of Vidal Sassoon: The Movie Sassoon products all over the world, so that people can keep the hairdressing effect of hair salons anytime and anywhere.

Sassoon hairdressing college

Sassoon Hairdressing College has branches and training centers in London, Manchester and Glasgow in the UK, Hamburg, Frankfurt, Berlin and Munich in Germany, Los Angeles, San Francisco, Miami and Toronto in Canada, training beginners and experienced hair stylists from all over the world, teaching Sassoon's creative ideas and advanced skills, and helping them embark on the road of professional hair stylists and succeed in the hair industry. Sassoon Hairdressing Salon College is hosted by Tim Hartley, international creative director, and Annie Humphreys, technical director of dyeing and perm. They lead a team of professional hair stylists to teach students the most creative hairdressing techniques with their professional knowledge, including customer needs and psychology, basic hairdressing techniques, innovative design, hair care and classic sassoon hairdressing techniques. On April 5th, 1996, Sassoon, a world-renowned authority on hairdressing education, established its latest advanced hairdressing college in Mayfair, London. This college has the most advanced facilities in the world and provides advanced training for hair stylists who come to study in a unique and elegant environment. At the same time, it is also a place for Sassoon hair show, fashion show and seminar. The establishment of Sassoon Advanced Hairdressing College once again proves Sassoon's concern for hairdresser education, and also ensures Sassoon's leading position in the international hairdressing industry.

Since then, Sassoon has established Sassoon Advanced Hairdressing College in Los Angeles, California, USA. The lively and relaxed atmosphere of the college allows the hair stylists who come to study to learn Sassoon's advanced hairdressing technology, and at the same time, they are inspired by endless creativity. The college also provides technical guidance to the most famous hair stylists and hair salon chains in North America.

In addition, under the leadership of PeterGray, head of Sassoon International Department, Sassoon International's creative team works closely with top fashion designers in London, new york, Paris and Milan. Their hairstyle works are favored by fashion magazines and news media. They cooperate with photographers, editors and designers of these magazines or newspapers, travel around the world, and make the finishing touch on the images of models to make them more radiant.

Sassoon brand supplements Vida in China (Sassoon is not only recognized as a top master in the international hairstyle field, but also a symbol of high-quality hair care, hairdressing products and professional hairdressing education authority. Over the years, Sassoon has always stood at the top of the trend, leading the fashion of hair styles and bringing advanced hairdressing techniques and concepts to all parts of the world.

From 65438-0997, Sassoon brand officially entered China and devoted itself to the development of hairdressing in China.

Nowadays, Sassoon has become a favorite fashion brand of China consumers. Providing consumers with professional hairdressing products and helping them to show their personal style is the constant commitment of Sassoon brand.

1997 In September, Sassoon brand held the first hairdressing fashion show in China, and Sassoon shampoo and Runfa Lotion were officially listed in East China. 1998 In September, Sassoon and his creative team held the second international hair show in Beijing, and the brand of Sassoon was fully launched in China.

199865438+In February, Sassoon held the first lecture on international fashion trends in Shanghai.

1999 In May, Sassoon participated in the Shanghai International Fashion Culture Festival for the first time and held the second "Sassoon International Fashion Trend Lecture".

1In July, 1999, Sassoon and his creative team held a new century hairstyle conference in Beijing, and officially launched a new generation of Sassoon hair care products and a brand-new Sassoon brand logo.

1999165438+10 In October, Sassoon presented its first hair styling product "Sassoon Natural Dynamic Styling Mousse" in China.

In May 2000, Sassoon Creative Group participated in the "Shanghai International Fashion Culture Festival" for the second time. In June 2000, 165438+ 10, Sassoon held the third "Sassoon International Fashion Trend Lecture" in Shanghai, which showed the latest trend consultation in spring and summer of 2000/kloc-0.

In May, 20001,Sassoon established the first professional hairdressing training institution in China-Shanghai Sassoon Hairdressing College, which is the only hairdressing training institution in Asia at present. 2006 09 54 38+0 At present, the only professional Sassoon hairdressing salon in Asia has been formally established in Shanghai.

200 1 1 sassoon set up "sassoon fashion professional showcase" in major shopping malls and supermarkets all over the country, bringing more professional and perfect consulting services to consumers with advanced measuring instruments and fashion computer publicity materials.

In August, 2002, Sassoon attended "China Beauty and Hairdressing Festival". Vidal Sassoon's career: The film has now become a multinational enterprise, so it contacts more social strata than before, but the spirit of Vidal Sassoon has never changed, that is, pursuing education, loyal service, creativity and excellent quality, paying attention to the practicality of modeling, getting rid of the shackles of redundancy, and achieving simplicity is the highest realm of elegance.