Resume of photography camp stage

Newcomers who have just come into contact with event planning always have such characteristics: they can't tell the difference between operation and planning, and they don't even understand the workflow. After reading hundreds of cases, they still can't plan activities. Creative ideas soar, and landing is a mess. The goal is vague, and they can't get the real needs of Party A and users. Most of these problems are that you haven't formed your own activity planning thinking. Blindly relying on cases is similar rather than spiritual, ignoring the more important analytical opinions and principles behind them. Planning this business depends on thinking talent, knowledge accumulation and practical experience. An excellent event planner should not only have bright thinking and extensive knowledge, but also have a solid professional foundation. Today, Sister Cat brings you the whole process reference of activity planning! ! ! (ps: Get the five stages of activity planning at the end of the article 1 free mind map! ! Collect it first, then look carefully ~) The purpose of an activity is to know what the purpose of the activity planning is first? Planning refers to a marketing scheme that is based on products or services, brand-centered, market-oriented, strategy-oriented, and focuses on interactive marketing. When writing the marketing plan, it must be clear what the purpose of Party A's holding this activity is: do you want to drain through the activity? Or improve customer perception? Or do you just want to mix your face and increase your exposure? Is it to thank customers? Or product release? Find the right purpose, the subsequent solution will be meaningful, otherwise the best idea will be empty talk. 2. Write the activity planning scheme 0 1 The activity theme is the core skeleton of the whole activity, which runs through the pre-preheating, on-site detonation and post-insulation period. At the same time, the customization of event theme often represents the idea, brand attitude and image that the brand (Party A) wants to convey. We need to clearly highlight the highlights of this activity in one sentence and attract users to participate. To put it bluntly, it is a stunt of an activity. Once the theme of the event is determined, the publicity materials, all the exquisite and beautiful arrangements on the spot and the arrangement of the content flow of the event need to conform to the theme of the event, so as to give the audience an overall sense of experience. The time and place of the activity should also be based on the theme, taking into account the available schedules and reserved venues of the participants, so as to set a time to meet the needs of most people. The main factors to be considered when choosing a venue include: the theme of the event, the form of the event, the geographical distribution of the participants, the schedule of renting the venue, and whether the venue is convenient for transportation. If the activity is divided into several stages, it is also necessary to write clearly the time, theme and detailed schedule of each stage. When organizing activities, the participants must be clear about the categories of participating groups, so as to plan activities according to their preferences and pain points. Participating groups can be roughly classified by the following labels: age, gender, industry attributes, social attributes, consumption habits, business potential and so on. Activity description describes what you will do, what activities you will do, and what highlights you have to impress users. The participation method should at least collect the name and contact information of registered users. The requirements and precautions of the activity rules, such as the selection criteria of participants, dress requirements, the deadline for registration, the notification time of successful registration, and the consultation methods of activity problems. 07 Promotion channel launch time, launch channel, launch resource location, etc. What is the expected effect of helping platform data or users, such as activities? The cost estimate includes the cost of each promotion channel, offline execution, and gifts or prizes in each link. In addition to making a clear list of the whereabouts of the activity funds, we should also control the expenditure of the activity funds, so that Party A's father can quickly know the whereabouts of the activity funds, so that the money can be safely handed over to us ~ 10 activity plan. In addition, we need to pay attention to PlanB when doing activities, and we can adopt alternatives in an emergency. Iii. Implementation preparation stage 0 1 Work out the promotion schedule of activities. After the promotion work plan is adopted, it officially enters the implementation stage, and it is generally necessary to convene the staff of this activity to hold a preparatory meeting. Sort out the activity nodes, assign various tasks, and determine the person in charge of each task. The general manager of the activity tracks the completion according to the promotion progress. The choice of venues for offline activities is particularly important, and it is necessary to choose high-quality venues that best meet the theme of activities within limited funds. In this process, we should consider the traffic, star rating, schedule, seating and environment of the venue. During the on-the-spot investigation, the seating capacity of the conference hall, whether there are columns, stage construction, equipment and facilities, exhibition and other factors, as well as the location of the sign-in desk and tea break were investigated. After the copy of the activity page is confirmed, you can communicate with the designer about the requirements and time nodes, find some reference materials, speed up the work efficiency, and ensure that the activity page is officially launched. The design and production of video and promotional materials should pay attention to the unity of theme style of all materials, including patterns and sizes, and follow up the production situation, including materials, color difference, proofing, construction period, etc. , to ensure the completion of quality and quantity. The collection, statistics and notification of activities must be calculated in time. Once it is found that the number of applicants is too small and the gap with the expected number is too large, it is necessary to promptly increase the channels and efforts to ensure the number of activities. Before the event begins, we will finally confirm with registered customers whether they can attend on time. Make the activity execution plan, decompose the execution tasks, and make the activity on-site execution plan. One or two days before the offline execution, call all the executives to hold a mobilization meeting, distribute the execution plan, and assign all the work such as sign-in, hosting, photography, props, field affairs, live broadcast, etc. in the on-site execution to specific individuals. The execution plan is usually accurate to the minute. Make a list of materials and gifts, indicating the types and quantities of all materials and gifts needed for the activity, and indicate which link and place each item appears in the execution of the activity, and give it to their respective responsible persons. If you need many kinds of materials and gifts, you'd better make another form and give it to the person in charge of each item. The emergency plan for 08 activities should at least imagine several most likely problems before the start of the activities, and think of corresponding solutions, and notify the person in charge of the corresponding links where problems may occur at the mobilization meeting. Once problems are found during the activities, the emergency plan should be started quickly. Four creative landing can not be separated from perfect execution. In general, the planner mainly plays the role of organization, coordination and communication in the implementation of the planning scheme, so as to ensure that the planning scheme is not discounted in the implementation and try to ensure the effect of 100% restoration activities. This is a very tense link from the production, construction and installation of the dance beauty to the end of the activity. Safety must be paid attention to in the process of equipment construction, including personnel, electricity consumption, fire control, etc. During the construction process, it is necessary to communicate with Party A to confirm the construction plan, including the location and size. The equipment has to be debugged several times, and there are often problems such as material quality, color difference and quantity shortage. The closing work of the incident is the aftermath afterwards. Count the surplus materials and gifts and complete the task of clearing the field. Including material removal and shelving, garbage disposal, equipment disassembly, etc. Do not use violence in the construction, handle with care, avoid damaging the site and try to protect the site. (ps: It is best to take some photos of the ground, doors, windows and equipment on site before construction and demolition. (6) There are three key elements in the resumption of activities: the achievement of activity goals; Performance of the activity process; Summary of activity experience. 0 1 activity data summary First of all, to judge whether the activity goal has been achieved, it is necessary to summarize the process data in time to achieve the activity result. The process data mainly includes the number of users converted by each channel, the time node of users converted by each channel, the conversion effect of promoting copywriting, and the subsequent behavior of users. By summarizing the process data of these activities, we can find out the process indicators to achieve the final result and find out the reasons for achieving or not achieving the activity goals. We can judge the performance of the activity satisfaction survey process through the activity satisfaction questionnaire. The design of the questionnaire should also take some thought, such as: a. The survey questions are clear and specific, and the user's participation experience should be aroused as much as possible. B.the questionnaire should not be too long. It is suggested that the response time of the questionnaire should not exceed 2 minutes. You can conduct a wave of internal testing first, and then adjust the length of the questionnaire according to the response rate (response volume/page view volume). C. adopt necessary incentive measures to improve the response rate of satisfaction survey. You can use coupons, points, cash-filled red envelopes and other ways to encourage users to answer. The full-service platform used by the event planner-the official account of Black Cat Club official website/WeChat, reply: process, and get the mind map of the five stages of event planning.