Sketch of Characters in The Food Forest

Liu Yong, a native of Guantao County, Handan City, Hebei Province, was born in June 1965+0 1 year.

From 198 1 to 1992, he worked in Hezhu Road Store, Guomian No.2 Factory, Trade Center Office and Xinya Shopping Mall. 1992 served as party branch secretary and general manager of gourmet forest shopping mall from 2000, and served as chairman of Hebei gourmet forest group since August 2000.

Since the establishment of 1992 Food Forest, Liu Yong has been committed to the business development of enterprises. "If you don't do it, you can do it well!" Liu Yong, who is only 27 years old, made this energetic oath. At the beginning of his business, facing the competition from state-owned, collective, joint venture and individual businesses, he put forward the business philosophy of "carrying out standardized management in an all-round way by means of modern management to achieve first-class commodity management, first-class service quality, first-class internal and external environment, and double harvest of economic and social benefits". In view of the low-grade food industry, narrow scope, many fake products and worrying sanitary conditions in our city at that time, he put forward the business policies of "going out of Handan, facing the whole country and looking at the world" and "attracting consumption with novelty, novelty, truthfulness and completeness", and insisted on the road of enterprise development of "prospering business with literature and prospering the city with festivals".

1996, the group invested more than 7 million yuan to complete the second phase expansion of the food forest shopping mall, and the business area was expanded to 3,600 square meters, making it a first-class large-scale food franchise shopping mall in China at that time. From 65438 to 0999, Liu Yong began to plan the strategic layout of food forests. From site selection, construction to successful opening, it took only seven months to build five new enterprises, including Santa Ana Milk Cake Shop and Thousand People Shopping Plaza.

In 2002, seven projects including Fudong Shopping Plaza, Fuchun Shopping Plaza and He Qian Supermarket were completed in just seven months, with an investment of more than 300 million yuan. Among them, Fudong Shopping Plaza has become one of the largest supermarkets in the province, and has taken the lead in building a supermarket food safety testing room in the province. After the opening of seven projects, the leading position of the food forest group in the province was established in one fell swoop. In 2004, another 2 million yuan was invested to build 10 convenience store, which was the first to introduce the convenience store format into Handan. Today, there are nearly 200 convenience stores in the food forest, all over Handan. The 13 project with an investment of 2 billion yuan in 2009 is a masterpiece of Handan business community in the global financial crisis.

After more than ten years of hard work and two ventures, Liu Yong has developed the gourmet forest from an ordinary food franchise enterprise into a well-known commercial brand enterprise in China.

At present, Gourmet Forest Group has developed into the largest chain operation enterprise in Handan and a leading commercial enterprise in Hebei Province, involving retail, catering, food processing, logistics and distribution, newspaper distribution, real estate and other formats, radiating Hebei, Shandong and Henan provinces. The enterprise has successively won many honorary titles such as "National Youth Civilization", "National May 1st Labor Award", "National Advanced Enterprise in Commercial Service Industry", "National March 8th Red Flag Collective" and "China Commercial Famous Brand Enterprise", and it is one of the retail enterprises that have won the most national honors in Hebei Province. "Gourmet Forest" was recognized as "the famous trademark of Hebei Province" and "the famous trademark of China".

Liu Yong himself is also fruitful, and has been awarded the titles of "Excellent Manager in Hebei Province", "Top Young Talent in Handan City in the Cross-century", "Model Worker in Hebei Province", "National Model Worker", "Outstanding Entrepreneur in Hebei Province", "Outstanding Contribution Award for Poverty Alleviation", "Top Ten Man of the Year in the Reform and Development of Commercial Circulation Service Industry in Hebei Province" and "China Commercial Innovative Person". He is also the deputy of the 10th Provincial People's Congress, the member of the 13th Municipal People's Congress Standing Committee, the vice president of Hebei Business Federation and the vice president of Handan Young Entrepreneurs Association.