What is a racket model?

Change a few sets of clothes, pose and take a photo, and you can earn nearly 1,000 yuan a day ... Today, with the prevalence of online shopping, "racquet modeling" has become a hot new occupation. They take promotional photos of products for online stores, which can help online stores improve the click-through rate and sales volume of goods and get good remuneration.

The "network model" pays well.

The racquet model has just started in Jinan and has not yet developed into a scale. In Guangzhou, Shenzhen, Beijing and other places, racquet models have attracted much attention. Many model companies have full-time racquet models, and famous models will also take pictures of online stores of branded clothing, earning a lot of money.

Sun Xiaoqian is a part-time tennis model in Jinan. Half a year ago, under the introduction of a friend, she made a racket model for an online shop called Worry-Free Booking City. During the filming process, you need to constantly make up, change clothes and change scenes. Each set of clothes needs to be filmed for more than 20 minutes.

Gao Xiaofei, who signed a contract with a model company in Jinan, is also a racquet model. When the online shop finds the company to take photos, the company will send them to take photos. So far, Gao Xiaofei has been a racquet model for one year.

The income from being a racquet model is not low, and the income from shooting in 500 yuan is about 1000 yuan. Sun Xiaoyu said that the online shop gave her money according to the number of sets of clothes, each set of clothes was 100 yuan, and each time she took about 10 sets of clothes, she earned nearly 1,000 yuan a day. Gao Xiaofei is paid by the hour. For about 5 hours each time, the online store paid her 500 yuan.

It's embarrassing to shoot on location and have no place to change clothes.

The racquet model looks relaxed and glamorous, and can wear beautiful clothes and take beautiful photos, but the actual work is not easy. Sun Xiaoqian said that once an online shop bought a new batch of clothes, and the boss wanted to take photos in the park. It was sultry that day, and he would sweat when he stood still. She wants to take model photos of seven suits. She needs to constantly change clothes and quickly get into the feeling of different styles of clothes. "At that time, I was sweating and my makeup was spent. The makeup artist has been mending my makeup. When I finally took the photo, I was already sweating. " "Changing clothes while shooting on location is also a problem. I remember when we were shooting in quancheng square, there was no place to change clothes in the empty square. I can only find an open-air bar nearby and change clothes under the cover of a few small trees. " Sun Xiaoqian said some jokingly.

The girl next door is the most popular

Gao, the artistic director of Jinan Model Economy Co., Ltd., said that the threshold for racqueting models is not high. Generally, you don't need to be thin or tall. There are many types of girls next door, and most of them have no professional model training. The action requirements of taking pictures are not so strict, and the eyes and visual effects do not need to be very professional.

Sweet and lovely, petite girls are more popular in online stores. Gao Xiaofei said that little girls born in the 1990s are more popular on the Internet. Such a little girl gives people a kind feeling, just like a friend around her, not like a professional model, too glamorous and standard, giving people a sense of distance. As long as the racquet model has feelings about shooting, it is enough to show his clothes. It's important to have a good feeling about clothes.

Bring a lot of income to online stores.

Online shop owners hire models to take pictures with high salaries, and models take pictures to make online shops earn a lot of money. "Many people who buy clothes online are worried that the size is not suitable or the effect is not good. With real-life shooting, buyers can see the effect of clothes at a glance. " Gao Xiaofei said that this is also the reason why online stores look for non-professional models to shoot. The condition of the car model is similar to that of ordinary buyers, or there is a certain contrast. After seeing the real photos, buyers will have a general standard, making it easier to choose clothes that suit them. Moreover, in the clothing photos of many online stores, the photos of beautiful girls are definitely the most attractive, and they can also earn the click-through rate of buyers.

Not long ago, Gao Xiaofei took a light yellow model photo of casual autumn clothes for an online shop. There was no order for this dress in the store for a week before. After the photos taken by real people were released, many people went to the store to see them, and the number of hits went up, and the sales of clothes also increased, selling nearly 50 pieces in three days.