A wedding photo of a man in Wuhan was stolen and used in a novel advertisement. How did the photo get leaked?

The man posted it on his personal video account and then it was stolen.

Nowadays, people pay more and more attention to their copyright and portrait rights. In order to protect their rights and interests from infringement, many people will choose to protect their legitimate rights and interests through litigation. A man posted his wedding photos on his video account, which led to them being stolen. However, he believed that it had not caused any loss to himself, so he did not pursue too much investigation. The thief was lucky.

A man in Wuhan posted a wedding photo on his video account.

A man from Wuhan, Hubei Province, registered an account on the video platform. On this account, he often posts updates to record his family's daily life, and has a large number of fans. Later, he posted a special effects video wedding photo of himself and his lover on this video account, which immediately became popular, attracting more than 2 million likes and being retweeted and collected by fans.

Stolen for use in novel advertising.

However, after a while, a fan told him that in an online novel, his wedding photos were used as advertising images. The general meaning of this novel is that the male protagonist had a car accident and became a vegetable, and his time was short. Then he discovered that the official account that posted the advertisement had been banned. He thought things would just go away like this, but a few days later, another fan told him that illustrations using his wedding photos as advertisements appeared in similar online novels. This made him feel helpless and ridiculous. Since it did not interfere with his life, he stopped paying attention to it.

How did the photos leak out?

He posted the photo on his video account and it was stolen by others. However, a reporter consulted the customer service of the video platform about this matter, and the customer service said that if a man encounters such a situation, he can defend his rights. Moreover, the lawyer also said that the advertisement had infringed on the man's portrait rights, and he could sue the other party to safeguard his rights.