Famous sayings of costume masters

1, reaching for the stars, even in vain, will not waste time.

2. Don't want to make mistakes? Stop thinking about good ideas.

3. Losing humility will hurt our judgment; Self-righteousness will make us stumble forward.

4. Advertising is not always successful.

I believe that self-satisfaction means feeling that every penny of salary is earned by one's own hard work.

6. I have never seen any truly great advertisement born without doubt, wastebasket, fatigue, self-anger and curse.

7. Interesting advertisements without sales force are just standing still; However, it is disgusting to sell boring advertisements.

8. The sole purpose of doing business is to serve the public; The sole purpose of advertising is to explain the service to people.

9. This company has never been rigid and boring. This is our precious wealth and our motivation to work hard every day.

10, simple! Let's pick the most obvious features-the most common things-and do it particularly well.

1 1, the most terrible future is that if we get "fatness", there is nothing between our ears but fat oil, which is enough to kill us.

12. We want consumers to say "This is a really good product" instead of "This is a really good advertisement".

13. When planning an advertisement, you should think about how to sell it.

14. Even without considering moral factors, false advertisements have been proved unprofitable.

15, if you can't think of yourself as a consumer, then you shouldn't enter the advertising industry at all.

16, if you can't make a good advertisement in Chicago, it won't help to transfer to other places.

17. Creative and capable people don't think that their job is just to make an advertisement or a group of advertisements. He will certainly try to understand other factors that affect product sales.

18. In this world where no one knows what tomorrow will be like, the only thing that can make people not depressed and crazy is simple and original works.

19, comprehensive curiosity about life is still the secret of great creative people's success.

The real purpose of our life is to create a good reputation for our customers and constantly create good sales performance through creativity and ideas.

2 1. If we try to find it, there will always be room for improvement, waiting for us somewhere.

22. I have come to understand that fighting for unpopular ideas or concepts at that time is always worth paying the price, and never give in to hasty and rash public agreements.

Obviously, it is impossible for a company to grow better or faster than its employees.

24. Advertising is a communication industry between people. We should always practice this principle.

We advertise to sell products, but please remember that advertising has a wide range of social responsibilities.

26. If you don't have enough creativity and imagination, and don't have too many curiosity and questions about anything, then I advise you to stay away from advertisements.

27. The so-called "worship of chauvinism" is to freeze the inherent ethics and pursue profits enthusiastically.

28. A truly excellent creator is more interested in seeking truth from facts than being able to say good words, and more satisfied with moving people's hearts than sweet words.

29. Creativity gives people life and interest.

When a person deeply understands what is right in his bones and practices it all the time, he can avoid falling into the trap of compromise-no one can buy or corrupt him.

3 1, a company, if employees dare not speak, dare not make different voices, or dare not express their ideas boldly, it is probably not far from bankruptcy.

32. In my opinion, half the fun of a company's growth is that it doesn't care about "praise first".

Let's continue to be famous for this: "This agent spent most of his time improving its concept instead of defending its correctness".

34. A holistic solution begins with individual efforts.

35. When the company grows bigger, sometimes it does have unspeakable pain; But, believe me, compared with layoffs or stagnation, the pain is really insignificant.

The advertisement tells people: "This product gives you such benefits, you can find it here." .

37. The works of advertising companies are warm and completely human, touching people's needs, desires, dreams and hopes; This kind of work can never be done on the factory production line.

38. I gradually understand that even a fool can write bad advertisements; However, it really takes genius to make good things.

39. A good advertisement not only conveys information, but also is deeply rooted in people's hearts with confidence and hope.

40. The only valuable creative meeting is that everyone involved bases their discussion on the same facts. No matter how wild the idea seems at first glance, it is generous and shows humility and respect.

4 1, I gradually realized that without good customers, there would be no good advertisements; Without good advertisements, you can't keep good customers. Also, no customers will buy advertisements that they are not interested in or can't understand.

42. If the facts support you and you believe in yourself, you will rarely lose the battle of creativity along the way.

43. You missed a great opportunity again and again. Is it because when you come to a crossroads, you are always oblivious?

44. Our industry is creativity. Creativity is most vigorous in environments with similar smells.

45. We should care more about the soul of the company-that is, our values, enthusiasm and ethics-than the facade and financial situation of the company.

46. When looking for creative candidates, people who are almost naive and curious about life always arouse my high interest.

47. In my opinion, the greatest achievement of advertising is convincing; And nothing is more convincing than the product itself.

48. To occupy the market, we must first occupy the hearts of consumers.

Consumers don't really know what they want. Until these ideas are presented to them in the form of commodities. If they could tell you what they want in advance, there would be no wheels, levers or even cars, planes and televisions today.

50. No matter how well advertising is done, it will never create sales.

5 1, the advertising is too strong to exceed people's IQ, and no one has heard of it.

I find it much easier to write a speech about a good advertisement than to create a good advertisement.

53. In the process of planning, I like the feeling of taking risks on the edge of an unknown country with great ideas; But as long as you know how to use facts as tools, you will have the opportunity to attack the city and plunder the land.

54. I think that in the history of mankind, only one person is indispensable, and he is Adam.

I like that our company looks like a barefoot agent, always trying to "put on other people's shoes" and put yourself in others' shoes-a hardworking farm, not a farmhouse for leisure and sightseeing.

56. The growth of our business comes more from the growth of existing customers than from the increase of new customers.

57. Great ideas or print advertisements are always surprisingly simple and touch people's hearts.

I think one of the biggest dangers of advertising is not to mislead the public, but to make them feel extremely bored.

59. The original trick in advertising is not to create novel and fancy images and words, but to combine those familiar words and pictures to create new fun.

In our industry, when you start to care about counting money instead of advertising and serving customers, you will soon find that there are not many counting money.

6 1, the best way to flow is to make good use of time, which directly affects our actual expenditure and profit.

62. I have always held an attitude: there are no "problem customers", only major problems of customers. Drowning is always a waste of time and energy than finding a solution.

63. In my contacts with people, I learned a very simple fact: "No one made a mistake on purpose". This understanding allows us to concentrate on finding remedies without making people who make mistakes feel that life is worse than death. If this man is a piece of material, his guilt will be the saddest condemnation.

64. Great ideas make great advertising companies, and great advertising companies still aim at great advertising.

65. Be simple, easy to remember, interesting and interesting.

66. An interesting environment can cultivate creativity. Nobody works just for fun, but that doesn't mean that work can't be fun.

For a company of our size, it is obvious that work must be carefully divided, but this does not mean that we must "localize".

In my opinion, the biggest problem is how to avoid arrogance.

69. "Reaching for the stars" may sound naive, but it is my passionate belief; Maybe the world should be more romantic like this.

I think it is this spirit of reaching for the stars that makes many of us work and struggle for a long time. Wherever we go, let the works fully express this spirit and drive us to give up excellent works and seek masterpieces handed down from generation to generation.

7 1, I always think that advertising can be very exciting, and I enjoy it. I think this is valuable, meaningful and respectable. At the same time, advertising is also an industry that must be thoughtful and go all out.

72. People who think that the public can be fooled and led by the nose underestimate the public; Of course, he will not achieve much in the advertising circle.

73. I heard everyone keep a record, especially the business people. Because they have always been the closest to the crowd.

The operation of our organization should not exclude those "dissidents" and unconventional non-China people.

75. It is a universally applicable fact that you must make friends before they will listen to your advice.

76. If you want to write nonsense, you should also write it in style, not vulgar.

77. Writing is a sharp weapon in our industry. Words inject enthusiasm and soul into the expression of ideas.

78. Adhere to the principle of not abusing power for personal gain and not covering up the facts with pomp.

79. A marketable idea has basically never changed and must be attractive and relevant. However, in today's noisy advertising, if you can't attract attention and gain trust, you will still achieve nothing.

80. Elegant taste, lofty moral standards, and an attitude of being responsible to the public and not threatening to exert pressure-these things make you finally gain something.

8 1, my only warning is that the growth of the company must not be at the expense of integrity; In my opinion, honesty is the soul and motivation of this advertising company.

82. I learned to practice what I call "constructive dissatisfaction".

I think a great advertisement is the most beautiful thing in the world.

84. A real idea has its own strength and life.

85. Stick to the only truth we swear-sacred personal integrity.

86. Be loyal to your duties, work hard, love, respect and trust your intuition.

87. All the achievements I have enjoyed are entirely due to my high sense of responsibility for my clients and work, my passion for perfection at the expense of myself, and my zero tolerance for hasty ideas, hasty work and unsatisfactory works.

88. A good advertisement will be a happy marriage of pictures and words, not a competition between them.

89. I firmly believe that excellent creative works will always be the axis of a successful broker's ship-past, present and future.

90. I want to find writers and artistic directors who know and are familiar with how to advertise well. They must be skilled. Every brick and tile they cover has its purpose.

9 1. On the stage of performance, advertising is not a one-man show. It is a member of the collective performance of various activities led by marketing. And advertising must be coordinated with other activities in order to have a good performance effect.

92. The only solid foundation for establishing a service relationship lies in mutual trust and respect. Unless you have this foundation from the beginning, customers will eventually lose money and be disappointed.

93. Friction produces sparks, which ignite the great flame of great creativity.

94. Keeping one's word, observing the time limit and keeping one's promise is not only an inherent morality, but also determines what kind of person we become. Personality is also formed in this way.

95. Advertising can't work miracles for a product that people don't need or want to own. However, a skilled advertiser can show the neglected features of products and arouse people's desires.

96. Plan ahead, but be flexible.

97. We should constantly remind ourselves that the country with the highest production time will have the opportunity to maximize revenue and the company will get the best profit.

98. At any time, we should check ourselves and look for signs of internal corruption that accompany success. These signs are complacency-inertia-and bureaucracy.

You can grow up in advertisements, but you don't have to get old.

100, people often ask me why I choose advertising. Actually, the advertisement chose me.