How to design creative handbags

Handbag, made of paper, plastic, non-woven industrial cardboard, etc. This kind of products are usually used by manufacturers to install products; Gifts also have gifts; Many fashionable and avant-garde westerners even use handbags as bag products, which can be matched with other clothes, so they are increasingly loved by young people. Handbags are also called handbags, handbags and so on.

Handbag printing can be divided into advertising handbags, gift handbags, decorative handbags, knowledge handbags, commemorative handbags, simple handbags, fashion handbags, antique handbags and so on.

1, shopping handbag

Shopping bag advertising can use the limited area of the bag to spread the market information of enterprises or products and services to the whole world. When customers walk through the streets with shopping bags printed with shop advertisements, in fact, some exquisite handbags are no less than an excellent advertising signboard, and the cost is relatively low.

Shopping handbags are designed for supermarkets, shopping malls and other places. In order to facilitate consumers' shopping, supermarkets and shopping malls transport their purchased goods home and design special handbags to connect with their feelings. Most of this handbag is made of plastic. Compared with other handbags, it is more solid in structure and material, can hold more items and is cheaper. The visual factors on shopping handbags are mainly composed of specific publicity forms of shopping places (logos, mascots, special graphics, special images, etc.). ), highlight the image of supermarkets and shopping malls, and convey the information of shopping places.

Step 2 promote handbags

Promotional handbags are mainly used in promotional activities as a means to promote goods and enterprises. Enterprises often hold a series of activities in order to enhance their image and promote commodity sales. Print out the company's brochures, product manuals and perhaps products (a little gift) with a handbag and give them to guests or consumers, so that consumers can fully understand the company's situation and product performance. A promotional handbag is a mobile billboard that can hold items. Its surface visual design aims to publicize and highlight the contents of enterprises and commodities, so that consumers can quickly and happily accept the information they preach in activities.

3. Brand handbags

In order to improve the quality of goods and create higher value, merchants brand their products, and brand handbags are used in this branding activity. Brand handbags are widely used in specialty stores, which not only facilitates customers to carry goods, but also plays a role in publicity. This handbag is made of high-grade materials, which matches the quality of the goods.

4. VI design and promotion of handbags

VI is the visual design strategy of enterprise concept and spirit. VI often takes handbags as a form to promote visual communication, that is, combining modern design concepts with the overall actions of enterprise management theory, shaping the personality of enterprises, highlighting the spirit of enterprises, making consumers deeply impressed and recognized, and achieving the design of enterprise management goals.

Second, gift handbags

Gift handbag is a kind of handbag designed to improve the value of gifts and facilitate the carrying of gifts. The gift handbag is beautifully shaped, gorgeous in graphics and beautiful in appearance, and contains gifts from the giver.

Gift handbag is a kind of packaging goods, which refers to the bag used to place and package gifts. Gift handbags are usually made of plastic, paper and cloth. Nowadays, people can see people using gift handbags everywhere in society. A beautiful gift handbag can better set off your own gift. With the change of lifestyle, consumers have higher and higher requirements for gift handbags.

Third, decorate handbags.

Decorative handbags have no specific function and are used to hold personal items. They just have a wonderful appearance and are fashionable decorations.

Fourth, knowledge handbags.

Knowledge handbag is to print various patterns and characters with certain knowledge on shopping bags, such as the world famous paintings's and China's calligraphy. This kind of shopping bag not only provides convenience for consumers to carry things, but also helps people's mood and makes them feel wonderful psychologically.

Verb (abbreviation of verb) commemorative handbag

Commemorative handbags are the most common design and manufacture to commemorate cultural and artistic activities. This strategy caters to people's memorial psychology and honor psychology, so that people still have some new feelings after buying. This handbag is generally printed with the event name, logo and explanatory text, such as "XX Art Festival Memorial", "Travel Memorial Bag", "XX Photography Exhibition" and "XX TV Festival". On the one hand, this handbag can hold the collected data and samples, on the other hand, it also expands the influence of this activity.

Six, a simple handbag

When customers buy miscellaneous things and need simple shopping bags, it will be welcomed by consumers if the store can provide a way to solve people's worries. Giving people convenience is itself an important means of promotion.

Seven, fashion handbags

People generally pursue a high-level lifestyle, and fashionable goods lead the temporary consumption trend. When there is a "fever" in society, it is undoubtedly an important measure to promote sales if the store prints product patterns and publicity information on beautiful shopping bags. When consumers see the hot goods in the store, there will be an "irresistible temptation".

Eight, antique handbags

Many traditional commodities with high social reputation are deeply loved by consumers because of their exquisite materials, excellent production and long history. If simple and generous patterns and words are printed on the shopping bag, it will give people a noble and solemn feeling and will definitely arouse some consumers' interest in shopping.

From handbag packaging to handbag printing to use, it not only provides convenience for shoppers, but also takes the opportunity to promote products or brands again. A beautifully designed handbag will make people fondle it. Even with eye-catching trademarks or advertisements, customers will be happy to reuse them. This handbag has become one of the most efficient and cheapest advertising media at present.

Generally speaking, handbag design requires simplicity and generosity. In the process of handbag design and handbag printing, we mainly use the company's logo and company name, or join the company's business philosophy. The design should not be too complicated, which can deepen consumers' impression of the company or product and obtain good publicity effect. Handbag printing plays a great role in expanding sales, establishing famous brands, stimulating purchases and enhancing competitiveness. As the premise of handbag design and printing strategy, it is more important to establish corporate image. As the basis of designing composition, it is very important to grasp the formal psychology. From the perspective of visual psychology, people reject monotonous forms and pursue diverse changes. Handbag printing should reflect the unique characteristics of the company.