Net website how to optimize?

It is necessary to complete all the frameworks and contents that are easy to optimize at the initial stage of website construction, which can shorten the optimization time of the whole website. A complete and easy-to-optimize website includes: programs and contents that meet users' needs, easy-to-optimize paths, priority layout, added-value content, long-tail keyword layout, and reasonable internal chain settings.

I. Procedures and contents to meet users' needs

1, program. Before making a website, you should check what programs are in line with this website, such as raising sheep. If there is a search for raising sheep on Baidu's homepage, it means that users who search for raising sheep have discussion needs, so the forum type is more suitable for the website. However, if you search for wedding photography, Baidu's first place is Baidu pictures, which means that the moral program of pictures is more suitable for such websites. It is more suitable for searching for words and articles such as primary school compositions.

2. content. Before setting the navigation and homepage layout of the website, it is necessary to analyze the needs of users. The purpose of analysis is to understand what content users are interested in and how important it is. The analysis method is to look at Baidu's drop-down box, related search and the invisible demand obtained by search. For example, when searching for "raising sheep", the following keywords will appear: sheep raising profit, sheep raising technology, sheep raising technology video, sheep raising cost, sheep raising website, indicating that users are more interested in these contents, so we can set these keywords as the column names of the website. Second, there is invisible demand. From the drop-down box of searching for the word "raising sheep" and the websites ranked on the front page, it can be concluded that users who search for this word have discussion needs, so we can make a forum or set up a discussion board or call the data of Baidu Post Bar as part of the website.

Second, it is easy to optimize the path setting.

1. Hierarchy of paths

Generally, the directory of small and medium-sized websites does not exceed three levels, such as domain name/news /7.html and domain name/news/2007/7.html. The former is a two-level path and the latter is a three-level path. The level of the website is too deep to affect the inclusion of some content, but the location of the article does not depend on the level on the path, but on which specific location of the website. For example, an article is on the third floor, but there is a direct link on the home page, then this article is on the second floor.

After the level of small and medium-sized websites is greater than level 4, it is difficult for level 4 articles to be included by search engines. The reason is that the search engine thinks that the content of small and medium-sized sites is not much, and the third level is enough, while the article search engine located in the fourth level will think it is not important, so it will not pay more attention.

2. Path name setting

Usually, the full spelling of the directory name is adopted, which is the full spelling of 1-2 words. If the directory name is more than 2 words, the main keyword in the destination is used. For example, in the column of sheep raising technology, the path name is Ji Shu, so you don't need to write sheep raising trees.

(1) Using whole spelling is beneficial to the ranking of keywords.

(2) Use the pinyin of two words, which is convenient for users to remember.

(3) The overlapping part can be added in the domain name.

Third, the layout that meets the priority.

Priority is also what we often call "F" type. The importance decreases from top to bottom and from left to right. According to the priority, the most important content is placed in the upper left corner and the least important content is placed in the lower right corner. The most important column in navigation is closest to the home page.

Methods of analyzing priorities:

(1) Through Baidu Index, the higher the index, the greater the search volume and the higher the importance.

(2) Baidu related search, in related search, the more long-tailed words in the upper left corner, the least long-tailed words in the lower right corner.

Fourthly, the content of added value and the layout of internal chain.

Value-added content is content that can give users different experiences and meet their needs. You don't necessarily need original articles, but they are more valuable and can solve users' problems better than other articles on the Internet. For example, text+picture, text+table, text+video, text+animation. To create an article with added value, we need to pay attention to the following points:

1, the typesetting paragraphs of the article are clear, one font and two colors are kept, and there are no advertisements and redundant links in the middle of the article.

2. Enrich the content through pictures, videos, tables, animations and other factors, making it easier for users to understand.

3. Get high-quality articles by sorting out Baidu's knowledge and questions and answers.

4. When the content is difficult for users to understand, there is an internal chain layout.

Internal links link the whole website. If the last page has no external links except navigation and other necessary links, the search engine will think that the quality of this internal page is relatively balanced. The setting of internal links should be combined with data analysis, and several points should be noted:

1, the text of the article cannot be typeset at will. If there are questions or technical terms that users don't understand, you need to lay out links in the station.

2. The internal chain of an article or noun and the internal chain of noun explanation must be linked to the corresponding final page.

3. Related recommended articles. Related recommended articles are also part of the internal chain, and recommended articles are based on data analysis, user behavior trajectory and keyword matching principles. For example, an article about how much sheep earn a year, the recommended article can be the cost of raising sheep for a year or how to earn more money by raising sheep. In addition to related articles, you can also recommend other articles with low relevance, such as an article on the construction of sheep houses. The ratio of related articles to irrelevant articles is about 3: 1.

Five, the long tail keyword layout

The layout of long-tail keywords should be well planned before the website is made, and then the long-tail keywords of the whole website should be fully grasped by combining the content layout and URL setting. The advantage of pre-allocating Zhang Ju suffix is that you can master the long-tail keywords of the whole website as a whole and avoid the repetition and competition of long-tail keywords. There are three considerations:

1, mining long tail words, using Baidu related search, Baidu drop-down box and Soso ask, Baidu knows to mine long tail keywords. You can also use baidu promotion's assistant to dig long tail words.

2. Short words with high competition are used as keywords for column names and list pages, and long-tail words with low competition are used as long-tail keywords for final pages.

3. Long-tail keywords with similar meanings but different expressions choose long-tail keywords containing other long-tail words, and other long-tail keywords are used as this article linking to websites outside the ecological circle to provide external chain support.