Luo Runfa's Entrepreneurship Experience

Starting a business for the first time: the villain bookstall ignites the dream of starting a business

1in the summer of 979, Luo Runfa dropped out of school to help his parents do housework before graduating from the second grade because of his physical disability.

Sweeping the floor, cooking, washing clothes and splicing flowers have become Luo Runfa's daily work.

Although Luo Runfa is a disabled person, he also has a wish in his heart. He is eager to enter the university, become a scientist or a doctor, and live that campus life like other students. However, his disability kept him away from these things.

One day, a former classmate came to see Luo Runfa and said that he had found a job. Luo Runfa forced his parents to find a job for himself. He either refused or bowed his head and sneered: "I can't even walk, I still want to find a job, save it ..."

A kind-hearted person enlightened his parents, and now everything depends on relationships, so parents humbly ask for help. The leader of the last welfare factory promised to come and have a look.

On that day, Luo Runfa dressed neatly and stayed at home early waiting for the leader to "blind date". As a result, the leader saw Luo Runfa and said, "Let's discuss it" and never came again.

Luo Runfa was completely desperate. He started a hunger strike in tears. He asked his mother again and again, "Mom, didn't you say I was born dead?" Why did you save me? You shouldn't save me. If I died, I wouldn't have the pain now! You won't have me as a burden and burden! Why did you save me? Why? "

Mother was speechless, only tears kept flowing on her face. Her heart, like Luo Runfa, was constantly gouged out by a knife and kept bleeding. For a long time, she held back her tears and advised Luo Runfa: "Son, don't be sad, just because you can't find a job, your mother will support you and your mother can support you."

As a result, Xiao Runfa, who is hard-working, not only does housework every day, but also keeps learning the homework assigned by her mother: accounting, sewing, radio maintenance and clock maintenance. All the skills that can make XiaoRunFa have food in the future are taught by his mother. 1March, 980, the mother even found an old Chinese medicine practitioner for her son in Liyuqiao, and asked him to accompany the old Chinese medicine practitioner and learn some Chinese medicine from him.

1980 10 A classmate named Xuan gave Luo Runfa a picture book that he had kept at home for many years as a pastime. Therefore, Luo Runfa used these picture books to set up a bookstall at home. Borrowing books costs 1 cent, which became Luo Runfa's first venture. Luo Runfa remembers that on the best day of business, he spent 42 cents. He was very happy that day. He bought a catty of rice wine for his mother with his own money for the first time.

The second venture: the love of parents "opens" the journey of entrepreneurship

198 1, the leader of the father's unit saw that Luo Runfa had been unable to find a job, and made an exception to let Luo Runfa set up a stall at the door of the unit and let him start his own business.

1 65438+1October1Sunday morning, it was drizzling. My mother came to the gate of Erjian Company with Luo Runfa on her back, set up two tables and four immortals, and put some melon seeds, beer and cigarettes approved by 50 yuan Capital for Luo Runfa to set up a stall.

At seven o'clock every morning, my father took Luo Run to the door of the company, first set the table, took out the items from the closet in the reception room, put them away separately, and then went to work. In the evening, the family put these items and tables back in the closet in the reception room, and then carried Luo Run home.

Some retired teachers often come to help. When the wine on the table is sold out, they will take it out of the closet in the reception room to make up for it and make tea for Luo Runfa.

With a sympathy for Luo Runfa, people around him often come here to buy things. Because Luo Runfa can't move easily, all the guests mix their own drinks, pick up their own goods and then give him the money. This small shop has become a self-service shop.

When winter went and summer came, Luo Runfa set up a grocery stall in front of his father's unit for seven years. Because it is under the eaves, the cold wind blows in winter and the sun shines in summer, his father has to put the stall in every day, which is particularly hard. More importantly, this year, the unit allocated a suite to his father in Fushan West Road, so in June 1988 10, Luo Runfa ended his stall career and returned home, opening a small shop in his parents' original room, adding a lot of goods and becoming a decent shop.

During the eight years of setting up grocery stalls, Luo Run learned self-confidence and how to deal with people. In his spare time, Luo Runfa constantly taught himself to write articles, read books, learn English and learn calligraphy. His articles are often published in newspapers and periodicals, and his calligraphy won prizes in city competitions. This also laid a solid foundation for his future entrepreneurship.

The third venture "Feida" is a bittersweet road to entrepreneurship.

By the end of 1988, all units were engaged in enterprise standardized management and total quality management, and the business of printing houses in society was surprisingly good. In June, 5438+1988 10, Luo Runfa's uncle brought him an old mechanical typewriter of "Duge" brand to study, and he could also type for some units to earn some money. After a week's study, Luo Runfa quickly mastered the typing skills, so he opened a small shop to type for others.

A year later, Luo Runfa became famous for his skillful technology and excellent service, and his business was getting better and better. His profound literary accomplishment has also greatly helped his typing career. Mr. Zhou Youtao of China Academy of Social Sciences especially likes to have Luo Runfa print his manuscripts. Luo Runfa always prints dazzling manuscripts into beautiful articles. The Municipal Education Bureau also sent research articles and educational records to Luo Runfa for printing. Shou Yuesui, director of the Municipal Environmental Protection Research Office, spoke highly of Luo Runfa, saying that others typed by hand and Luo Runfa typed by heart.

Zhu, then president of Quality Management Association, gave Luo Runfa great encouragement and help.

1989 65438+In February, my mother poured all her savings and bought a 286 assembled computer and an Epson printer. Luo Runfa began to teach himself computers.

Since I only read until the second day of junior high school, I have never seen a computer. Looking at that thing, Luo Runfa didn't know where to start. So he went to his good friend for advice. His good friend told him that college students who study computer can only learn a little. People like him will never learn, so don't bother. Listening to others' persuasion, Luo Runfa shook his head. Born stubborn, he firmly believes that others can do it themselves. So, regardless of day and night, Luo Runfa spends all his time on the computer except eating. Due to overwork, Luo Runfa is getting thinner and thinner, and his eyes are often red and he can't see clearly. In order to be in a hurry and be credible, sometimes Luo Runfa has to work from 7 am to 4 am. He is so tired, his hair is hot and his heart is beating. The doctor said he had severe hypoglycemia. In those days, Luo Runfa's eyes were often dim, he couldn't see clearly, and his gums kept bleeding. Every time he bleeds, Luo Runfa stops it with popsicles or cold water. You can rest in bed for five minutes when you can't see clearly.

The night seems very quiet, and there is no sound in the empty alley except the sound of rain. Pale street lamps were reflected on the gravel road. The hour hand has pointed to three o'clock in the morning, and there are lights in the window of a dilapidated bungalow. The squeaky printer sound is particularly harsh in this night sky. In the distance, the sky has revealed the dawn.

One night, the sky was snowing. Luo Runfa was about to have a rest when someone knocked at the door outside. Luo Runfa got up and saw that it turned out to be a reporter working in a radio station with a thick stack of materials in his hand, saying that he would send it to the province for selection tomorrow. Can you help me catch up? Luo Runfa didn't say anything, and he didn't care about his cold legs until three in the morning. At the time of settlement, he said he would pay for it himself. Can you make it cheaper? Luo Runfa didn't accept him. Later, when my friends found out, they all said that he was too stupid. He should have overcharged, but he didn't. However, Luo Runfa thinks it's good to have this job as a disabled person. If it can bring convenience to others, he will feel very happy. This is the character of Luo Runfa, who doesn't take profit seriously. One afternoon, Luo Runfa was typing because he didn't have a good rest at night. Suddenly, he felt dizzy and fell heavily from the stool. His ribs are broken again, and the biting pain still lingers.

In addition to heavy work, severe malnutrition makes Luo Runfa's body weaker and weaker. Usually, a sesame seed cake is food for two meals. Because the family is poor, it is inconvenient to move. Whenever Luo Runfa climbs down from the typing table in the middle of the night, he wants to eat something late at night, drink some hot water or wash his feet with hot water. But seeing his mother sleeping soundly, Luo Runfa couldn't bear to wake them up, so he had to lie quietly on the wet and cold bed.

Finally, the long-term heavy and overloaded work made Luo Run ill. 1 994165438+1October1,Luo Runfa suddenly felt that his right eye could not see clearly. He thought it was because he was too tired from work, and maybe he would get better after a rest. But on the second and third day, Luo Runfa's eyes became more and more blurred. He went to the hospital for examination and said that the fundus blood vessels were broken and must be treated immediately. Luo Runfa returned home after the injection. A customer is waiting for him. Looking at his anxious eyes, Luo Runfa silently turned on the computer and finished the materials for him with his only left eye. After the customer left, Luo Runfa collapsed in front of the computer and his eyes ached violently.

The next day, Luo Runfa's left eye was also bleeding badly, and he couldn't see anything in front of him. He felt as if he had fallen into an ice hole. His parents dragged him to the hospital that day.

This winter, Luo Runfa felt particularly cold and long. What makes Luo Runfa sad even more is to hear his parents secretly crying behind his back. He cried and said, "I could have found a job by typing like this." Who knows what to do if I am born with this disease and my eyes are really blind in the future? " Do you really want us to keep it for life? Why is our life so bitter? ...

After half a year's treatment, Luo Runfa's eyes gradually improved. Later, due to repeated bleeding, Luo Runfa's left eye was severely macular degeneration, and he could not see clearly, leaving only his right eye with weak vision.

I have been engaged in typing for five years, and since then I have been stranded because of eye diseases.

The fourth venture: computer training school, the ancient city is famous.

1April, 995, a former guest took his daughter to the store and asked Luo Runfa to teach computers. Two months later, my daughter came to the unit with superb computer skills and was highly praised by the unit leaders. After the news spread, more and more people asked Luo Runfa to teach computers, which made Luo Runfa see new hope again. Then, an idea of setting up a computer training class came to my mind.

1June 1995, Luo Runfa climbed to the Vocational Education Office of the Municipal Education Commission next to Luxun Primary School with two small stools. A female teacher asked him what he wanted to do. Luo Runfa told her that she wanted to engage in computer training. What should I do if I ask the formalities? The teacher looked at Luo Runfa stupefied for two minutes, and then gave him three forms to fill out.

Luo Runfa was particularly happy and moved. His first thought is to work hard and make some achievements, otherwise he will be sorry for the trust and help given by his teacher.

Luo Runfa, who is going down the stairs, is thinking about how to do his studies well, but he doesn't know where a child appears. The child looked at him stupefied for a while, then suddenly stretched out his hand and pushed Luo Runfa away, and rolled to Luo Runfa's leg with multiple fractures downstairs. The operation was not done well, but he was lying in the hospital bed again.

1September, 1995, Feida Computer Training Center was formally established.

This is not a computer training center, not even a training class: two old bully learning machines, two old black-and-white TV sets with no sound (which my mother bought from the community for 500 yuan), plus an old 286 computer, two radical tables and several worn-out small benches, which were all the possessions of Feida Computer Training Center at that time.

At that time, Shaoxing had computer training schools run by junior colleges, teachers' colleges, Wangma Computer School and other schools, as well as government-run training institutions such as "City Vocational and Technical Training Center". Teachers and equipment are very advanced, and there are backers, while Luo Runfa has nothing, neither computer equipment nor teachers, and he is even less famous. His only thought at that time was how to survive. There is hope only if you live.

Luo Runfa remembers having this conversation with his friends:

Luo: I want to do computer training.

Friend: What, you want to do computer training so much? I can't help it. Your culture is too low.

Carol: I know, I don't know computer programs, but I have worked as a typist for five years and I am familiar with Wps. I can teach them these experiences. A friend of mine used to learn from me, and the effect was very good. This is my specialty.

Friend: But you have neither equipment nor fame. No one will study in such a broken place. Now many schools have computer training, with better equipment and better environment than you. There are only a few students, so you can't start.

Luo: If I don't study in the first period, can I continue to study?

Friend: They run in stages. After the first phase is completed, they will run after the next expiration. In other words, if you don't study for a month, you won't be able to practice in the next period.

Rolfe: Do they rest on Sundays, evenings and holidays?

Friend: Of course they want to rest. It doesn't matter to them whether there are students or not.

Rolfe: Then I must have something! I can't rest on holidays or at night. If you don't study for a month, you can continue to study. I can teach students without eating or sleeping. One or two of them can't afford classes, so I can teach one student and two students. I have nothing to do at home anyway.

That year, Luo Runfa first proposed the teaching mode of "learning at any time to protect the church".

On the morning of195438+February 1 1, a student came. This student is very rational. After she came here several times, she caught the attention of Teacher Luo. Luo Runfa asked her if she wanted to learn computer. She said that the conditions are so poor, is the quality ok? The facilities in those schools are very good.

Luo Runfa sat her down and said to her, "I know what you said is true, but my present conditions don't allow it. If you let me not do what those schools do now, I have no conditions. But I can definitely tell you that I will definitely make your study satisfactory.

You are here to learn knowledge. Although they are well equipped, you bring knowledge instead of equipment. "

She listened to what Luo Runfa said so sincerely that she believed him and signed up.

During the whole training process, Ms. Luo taught her seriously and patiently, sometimes until around twelve o'clock in the evening. After a month and a half of training, she was finally very satisfied. On graduation day, she specially sent an inkstone to Miss Luo as a souvenir.

Luo Runfa knows that he has lit a fire, which will light up his future career path, with a sincere and persistent school philosophy.

In just half a year, computer training has become a minor celebrity in the society. In recognition of Luo Runfa's achievements, at the end of 1995, the Municipal Education Bureau awarded Feida Computer Training Center "Advanced Collective of Adult Education at the Municipal Level" and "Advanced Individual".

Television, newspapers and other media have given reports.

Luo Runfa cherishes every student. He knows that he has no good conditions, only a little poor self-confidence and perseverance. Market competition is the competition of scale, environment and strength. Therefore, every moment, Luo Runfa is carefully maintaining this weak seedling, for fear that it will die carelessly. He knows that what he can do, and the only thing he can do now, is to teach every student around him carefully so that they can really learn something. Only by teaching the students around us well can these students introduce new students after they go out and the training center can survive day by day.

People need goals, but they need to achieve them step by step. Pay attention to stages, and goals that are too far away are often empty.

Nowadays, the training industry has begun to pay attention to the employment problem after training, but when Luo Runfa first started training in 1995, he already considered introducing jobs to students. He knows his own environment, equipment is inferior to others, and hardware has no advantage, so he considers it from other aspects. Students can learn for free if they don't study for a month; After learning well, if you want to find a job, register first, and then try to find a corresponding job for them; If you encounter technical problems at work, you can come back to school to solve them; If the company or our own computer breaks down, we can bring it to school, and we can repair it for them free of charge. Up to now, nearly 700 computers have been repaired for students free of charge.

Luo Runfa's sincerity and self-improvement finally touched many people and made up for the lack of hardware. After graduation, students introduced friends to sign up, and the small bungalow was crowded with students all day.

Every day from 7: 00 in the morning, Luo Runfa began his busy work, moving two small stools to give lessons to students, giving guidance and going out to do things. One day, when he was out on business, he overturned and his kneecap split in two. That day, a kind-hearted man took him to school. Since then, Luo Runfa has to bring a helper every time he goes out.

One summer vacation, there were many students and the small houses were full. The sunshine outside makes the room look like a steamer. That afternoon, Luo Runfa finished class and felt very tired. His body is very hot, with a temperature of 39℃. After sleeping for two hours, suddenly the students came in and said that they had been waiting for Teacher Luo to give them a lesson.

Luo Runfa struggled to get up and give lessons to the students. After an hour of class, Luo Runfa only felt that the world was shaking. By the time of the last sentence, Luo Runfa had no strength to climb onto the stool below.

There was no way to support it any longer, so his parents took Luo Run back to the hospital.

Even so, Luo Runfa is very happy. In his mind, the interests of students are more important than his life.

For Luo Runfa, work is a career, a performance that wants to reflect the value of life. For this value, Luo Runfa is willing to make any effort.

Luo Runfa knows that his ability is limited and his brain is not smart enough. He thinks like this: if the work is better and more meticulous, so that others can't do it, or they don't want to do it themselves (tired, dirty and bitter), then customers will bring business to him, and there will be business (in the past, when opening a small grocery store, Luo Runfa always used mosquito-repellent incense tablets for himself and left the good ones to others according to customers' requirements, so that the business of the small shop would be better.

Knowing this idea, I know why a disabled person like Luo Runfa can walk step by step to today and achieve the present achievements under such difficult circumstances.

"I can work hard day and night to satisfy customer service. Besides, I have no other way. Unlike some people, I can make connections and socialize. I don't have to worry about not finding a job. I don't have this ability. I have no other choice but to suffer. "

Luo Runfa has always thought so, and has always done so.

Due to Luo Runfa's serious persistence in his work and sincere concern for students, the business of the training center is booming day by day, and several students often compete for a computer. Especially during the summer vacation, the small training center is crowded with people. In order to ensure the quality of teaching and improve teaching management, Luo Runfa invented the method of running five classes a day, rolling training from 7: 30 in the morning to 10: 00 in the evening, and increasing the working hours to fifteen or six hours a day.

Luo Runfa began to work overtime again. Just like opening a typing shop, I became a workaholic day and night, and began to work overtime when my eyes got better. At the end of the summer vacation, Luo Runfa's eyes were deep and his face was pale.

From 65438 to 0997, the training center has been very famous in Shaoxing. During the summer vacation, 1300 people train here every day.

In 2000, Luo Run made the first set of teaching software "Office Automation" and compiled the supporting teaching materials. Later, courseware and supporting teaching materials such as graphic design, engineering drawing, three-dimensional renderings design, embroidery plate making, printing sketch, etc. were compiled one after another, and were taught through multimedia courseware for the first time.

The scale has also grown to 600 high-end computers, 1000 square meters of training ground, 5 classes a day, and more than 6,000 students a year. It has become a large-scale computer professional training institution in Zhejiang province, which integrates multimedia teaching software development, computer teaching material compilation and computer teaching website construction.

In 2005, we cooperated with China Computer Correspondence College and Chongqing University Network College to set up computer specialized courses.

At the same time, more than 400 disabled friends were provided with free training, which achieved social and economic benefits. Since 18, * * * has trained more than 80,000 computer professionals and provided nearly 30,000 people with employment assistance.

The training center also provided employment opportunities for six disabled people, which helped them find confidence and goals in life and changed their mental outlook.

The fifth venture: e-commerce entrepreneurship, for a better tomorrow.

In April 2008, Luo Runfa successfully transformed, and six disabled employees of the school began to set foot in e-commerce and sold Shaoxing wine on Taobao.

Luo Runfa started his fifth venture again, and moved two small benches to run business, taxation and Taobao, and communicated and coordinated with them again and again. They were moved by this strong-willed "dwarf", and completed all kinds of formalities for him as soon as possible, and provided the greatest preferential help, especially Taobao Company, which provided Luo Runfa with very preferential support policies.

Later, Luo Runfa went to various wineries to seek their help and support. Gu Yue Longshan Winery made an exception and issued the first authorization certificate for Luo Runfa. Subsequently, Huijishan Winery and Xianheng Winery also provided various authorization certificates and sources of goods.

In May, 2008, a brand-new Taobao team was formally established, with eight employees performing their duties and developing together. In terms of division of labor, disabled friends are responsible for decorating shops and providing after-sales service. In their spare time, they continue to cultivate new disabled friends, while able-bodied people are responsible for purchasing, shipping, packaging and transportation.

Luo Runfa is familiar with various departments and convenient to handle affairs, and is responsible for the coordination of all aspects of Taobao. And give the computer school founded by 16 to the following staff for management.

Who knows that everyone was happy for a few days, but they met with difficulties. Because Taobao stores are no longer allowed to operate alcohol, the products just uploaded have been removed from the shelves.

Looking at the disabled employees who finally built up their confidence, Luo Runfa once again came to Taobao to communicate with the administrator.

On that day, Luo Runfa asked his assistant to push a wheelchair from Hangzhou bus station to Taobao Company on Wen 'er Road. When Taobao Xiaoer first saw Luo Runfa, he was infected by Luo Runfa's confident smiling face and persistence. After listening to the report, he was moved by the entrepreneurial team and promised to give the green light. So, everything returned to normal.

Another obstacle has passed.

Finally, business came. I remember that the first customer who came to buy wine was a customer in Inner Mongolia, who bought two jars and nine catties of Wang Baohe yellow wine. Because he has not dealt with logistics companies, in order to ensure transportation safety, Luo Runfa specially asked people to follow the delivery staff in wheelchairs to Zhongtong Logistics Company, hoping that they would be safe and careful and have a very sincere attitude. After all, it was fragile at that time, so don't make money at that time, you have to lose money.

In the next few days, everyone lived in fear, afraid to hear customers say that the wine was broken. Fortunately, things finally arrived safely, and the hanging heart was put down.

Because yellow rice wine is bulky, fragile and inconvenient to purchase and transport, the warehouse located in the computer classroom on the fourth floor can no longer meet the requirements of this special job. They found temporary accommodation in a warehouse in the re-employment market of Lushan Road in Yan 'an.

Because the warehouse is too shabby and humid, the yellow rice wine stored there will become moldy and ugly for a long time, which will affect sales. Three months later, Luo Runfa had to find a new venue.

On June 5438+1October 65438+May, 2009, with the help of relevant leaders, Luo Runfa moved to the network technology pioneer park on Pingjiang Road in the east of the city, and finally had an ideal office space.

The ideal office space, better business and rising annual sales make Luo Runfa and their disabled team full of happiness and confidence in the future.

Wish in my heart: to establish a national elite entrepreneurship training base for disabled people.

In Luo Runfa's mind, there is always a dream, and an indelible complex is bothering him: to run a base that can really help the disabled and help them succeed. This dream has troubled Luo Runfa for many years.

Although Luo Runfa's computer training school has trained hundreds of disabled people and placed many disabled employees in the school, Luo Runfa always feels helpless and sad whenever he sees more disabled people unable to find jobs because of mobility or poor hearing.

Although many disabled people have found ideal computer jobs through Luo Runfa's face recommendation because they have mastered skilled computer technology, how can more disabled people earn their own living through entrepreneurship and employment? Luo Runfa wants to build a base that can really provide technical and entrepreneurial employment assistance for the disabled. This dream has haunted him for several years.

Luo Runfa decided to set up a business base for the disabled to provide substantial help to those disabled people who want to start a business and succeed but lack opportunities and platforms.

According to a friend's persuasion, the office space is good now, the rent is not high and the business is good. Do business with peace of mind, save some money and accumulate some wealth for later life. Why do you have to start a business base, so hard?

However, in Luo Runfa's mind, doing things for the disabled and making more disabled people succeed is more worry-free than anything else.

So, under the pleading of Luo Runfa's smiling face, his wife began to look for a new and bigger base for him.

On February 20 12, his wife found Luo runfa a house in Yongning industrial park, Donghu town, with a dormitory, a canteen and a garden to dry clothes. Luo Runfa is very satisfied.

On August 20 12, Master Luo's national entrepreneurship training base for disabled people was formally established, and it began to provide online entrepreneurship training for disabled friends all over the country, realizing their dreams for many years.

Here, in addition to continuing to sell rice wine online, we also provide free online entrepreneurship training for disabled friends all over the country, from online shop design, product positioning, store opening to promotion, so that more disabled friends can embark on the road of self-employment through this training.