What is the employment prospect of network and new media specialty?

The employment directions of online media and new media majors are diverse. Due to the characteristics of their major, students majoring in online media are generally competent for the traditional media industry and can also join the new media industry. Moreover, HR is not particularly strict with the professional requirements when recruiting people. As long as it is news communication or can get decent results, it can be a gold medal for itself.

Next, what are the job opportunities:

Traditional media:

Although the development of newspaper industry is getting weaker and weaker now, the electronic development of newspaper industry on the Internet is also a trend. The new basic skills and practical skills of online media are good choices. Postgraduates who apply for journalism should give full play to their enthusiasm and initiative, learn about recruitment information through various information channels and make preparations in advance (internship experience and published news works will be helpful). Most newspapers are more inclined to recruit candidates who have internship experience in well-known newspapers and have published certain news works.

Radio and television industry. In short, the broadcasting industry, in short, is working in a television station. You can be a TV reporter or a director. If you have excellent photography skills, you can also be responsible for photography and post-production, which is also very ideal. At present, the broadcasting industry mostly adopts market-oriented operation, and a large number of talents are introduced every year. Although TV stations recruit a large number of people, the general treatment is low and the internship period of the project is long, so the actual competition pressure is great.

Periodical industry. As the editor of the magazine, I am mainly responsible for the writing work. If I have a design foundation, editing typesetting design is also a good choice. Generally speaking, traditional media, especially the "big name" media represented by CCTV, Xinhua News Agency, People's Daily and Yangcheng Evening News, have strict standards and requirements for talent introduction: candidates' academic qualifications are generally above master's degree; Candidates are required not only to have excellent journalism professional qualities such as "writing, editing and commenting", but also to have other professional knowledge backgrounds such as law, finance, science and technology, so as to adapt to the trend of audience demand differentiation; At the same time, we should have profound analytical ability and strong planning ability, and comment on news and disseminate information with a unique perspective and viewpoint.

New media:

The "newness" of new media is mainly relative to traditional media, including online media and other new media (such as mobile newspaper, mobile TV, mobile TV, etc. ). Because there is no traditional path restriction, online media is more inclined to "enterprise operation". At present, the development of online media industry follows the law of "creative industry", and advertising management talents are also very suitable to join online media. Different from the employment needs of the newspaper industry, online media requires higher personal management awareness and innovative spirit.

Advertising company:

At present, this industry needs talents with professional knowledge of modern art, advertising, news and communication, talents with rich experience and skills in these professional fields, and practitioners with certain experience and connections in television, radio and newspapers. Newcomers with strong creative planning ability, good understanding of customer requirements, team spirit, enterprising spirit and quick thinking will soon stand out in this industry. (The picture shows Ogilvy Advertising Company)

Government departments:

The work of government departments attracts a large number of civil service candidates every year. Postgraduates in journalism and communication mainly tend to go to the press and publication bureau, radio and television bureau and other important departments of government organs at all levels, such as the propaganda department, journalism research center, cultural exchange department, information department and so on. , engaged in newspaper management, audio-visual book publishing, radio, film and television, news information publicity planning and official document manuscript writing.

In addition to the above list, some companies' public relations or publicity departments are also good choices for online media talents!