Relevant rules of Bobo family

Only tacky upstarts spend a lot of money on luxury goods. Educated people only spend a lot of money on necessities.

Aristotle made a clear definition of needs and desires: needs are indispensable things for our survival, such as shelter, food, clothes and other necessities; Desire is what we want to be superior to others. Bobo people do not hesitate to invest a lot of wealth in assets they think they need, but it is unacceptable for them to just spend money on satisfying their desires.

For example, it is acceptable to spend hundreds of dollars on top hiking shoes, but it is vulgar to spend the same money on top brand leather shoes with formal clothes. You can spend as much money as you want on things classified as tools, such as owning a Land Rover Range Rover Jeep with spacious storage space for $65,000, but if you spend money on non-tool things, such as a Corvette sports car worth $60,000, you will be rich.

Rule number two:

Spending a lot of money on anything with "professionalism" is 100% acceptable, even if it has nothing to do with your major.

Few of us can climb Mount Everest, but this does not mean that it is unreasonable for us to buy a three-layer reinforced coat for professional mountaineering. Even if you are an amateur gardener, it doesn't mean you have to give in to a 6-yuan hoe instead of buying 55-yuan high-end goods in a professional garden store. Because, although educated people will never judge a person by the price of jewelry they wear, they will judge a person by the price of musical instruments they use. When buying home appliances, you must prove that you are careful enough to distinguish the durability of these things and whether they are handmade. You must show that you have spent your money on the cutting edge.

Rule number three:

You must practice perfectionism in small things.

BoBo people practice "perfectionism" in small things. They may rummage through the hardware catalogue until they find a Swiss-made KWC faucet with the best pull-out nozzle in the world.

What they want is rare equipment that has not been discovered by the public, but its ingenious design can make life more convenient or special. When a highly sensitive person opens canned soup with a specially designed can opener, there will even be a sudden joy of affirming life. The smaller the thing, the more valuable it is. Think carefully when you buy it.

Rule 4:

Original taste is the most important thing.

The accomplished but greedy yuppies in the 1980s may also like things with smooth surfaces, such as dull black furniture and polished painted floors. However, Bobo people prefer to create an environment full of natural irregular landscapes. For them, roughness means truth and virtue.

So the really rich Bobo people will ask a group of workers with sledgehammers to make some wear marks on their floors. They will invite craftsmen from Ambria to make plaster textures of the dilapidated murals in their foyer. Bobo's shirt is flannel, not silk. Their collars can be bent at will, not as thick as metal. They will pair linen trousers with a coarse coat, a Salvadoran folk sweater, a hemp baseball cap and Joan linen underwear that can be bought in the market. When a group of BoBo people stand together, onlookers will marvel at the clever collocation of clothes and materials on them.

Rule five:

Bobo people should take a slightly lower posture.

Try to imitate the social class higher than you, and it is ugly to like to compare with your neighbors. On the contrary, as a member of the highly educated class, you will resist status symbols to improve your status among the same educated peers. You must be more casual than your neighbors. Your furniture decoration must have a little country flavor and your life must be simpler. Therefore, your shoes should be Prada Prada's expensive simple slippers instead of fashionable women's shoes with shallow mouths and strapless shoulders, so that faded jeans can be sold more expensive than new ones. Showing off is a shameful thing. You must learn how to keep a low profile.

Rule 6:

Bobos will spend a lot of money on things that used to be very cheap.

In order not to be corrupted by money, Bobos spend a lot of time keeping their distance from wealthy elites who are richer than themselves but have lower education level than themselves. These people prefer to buy things that the lower class can never afford, while the Bobos prefer things that the rich class will never buy. They like to buy the same things as proletarians, but what they buy is the same kind of rarity that these working-class people think ridiculous. As a result, Bobo people bought all kinds of things that used to be very cheap at much higher prices: a bottle of water was $5, a bar of soap 12, an Italian biscuit 1.5 ... They always wanted to build a more refined taste on simple things.

(1) The truth of the origin The new Bobo people are described as enterprising in economy and professional in their work. In addition to their main jobs, these happy BOBO people often have completely self-oriented second jobs, such as musicians, artists, writers and photographers. Or actively engage in various self-realization pursuits, including music, travel, study, religion, meditation, public welfare and other activities, in order to complete their deep dreams.

From their parents, Bobo people clearly see that it is impossible to prevent their children from getting old, and it is very difficult for them to take care of the next generation. Coupled with many unknown pressures in life, most of them choose to live a happy life first.

In this world, there are many crises every day, too many crises to deal with, and there is no time to worry about things too far away. I just want to have a good day every day, do something I want to do, and then sleep happily; As for feelings, as for sex, I have no ability to get more than enjoying my own life.

Looking around, divorce, late marriage, unmarried and divorce abound. The sweet story of the prince and princess only exists in fairy tales, and the truth will not be complete after all.

Abscissa, transparency

The relationship between men and women in Bobo's concept seems to be no longer in the war between men and women who are always chasing and alienating emotions, demanding intimacy and panic, but developing in their own directions. What can so many stories around you prove?

In the past, under the restriction of traditional social structure, men can still carefully avoid the pressure of demand and expectation for material superiority love, as well as the related frustration. However, when women's material demand for men decreases, this dangerous balance loses its foundation. How can a man embark on a new journey of love?

Through the description of men's love imagination, it is not difficult to find that the development of men's love relationship is either that they can't forget the girl who was originally in love with each other under the bleak situation of missing their beloved, or that after a long wait, they finally achieve a love that is enough to commemorate their lives; Or because of physical disability, achieve a sweetness full of nothingness; Otherwise, it is the barrier of objective environment.

A tragic emotion, as if nothing had happened, is telling a man's deep frustration.

Men look forward to more ideal love in their hearts, but men should not only safeguard their freedom, but also flaunt their different common values. When they are tired of the tedious communication process, they rationally defend themselves and think that it is an outdated concept to maintain a stable relationship with tradition.

Between their debauchery and self-restraint, what is revealed is a deep sense of frustration.

(3) The development of vertical urban network also impacts the spirit of love. It used to be difficult to find a woman you liked and liked, not to mention a lot. But now most people will answer directly without thinking: there is a network! In the internet, you can make many different new friends every day, several in one night and hundreds in one month. You can also divide them into several categories according to different personal attributes: artistic empathy, boring pastime, weekend trip ... Modern men and women know nothing about the deep and stable relationship, which makes them constantly wander between modernity and tradition and experience the alienation of urbanites; However, in their deliberate self-restraint, they revealed a deep sense of frustration.