How did Taobao photography service market stop attracting investment?

Tmall platform released the "Announcement on Stopping Investment Promotion and Closing Some Categories". In this regard, Tmall's investment team denied the rumor and said it was false news. At present, all major categories of Tmall are attracting investment normally, and the official information will be released in the "Tmall Investment Center" for the first time.

Data expansion

? The following service providers have encountered problems publishing non-compliant detail pages. Please optimize them before noon on March 22nd. Otherwise, they may face the penalty of freezing goods and deducting points from service providers. The service provider will deduct 12 points every year and withdraw from the service market. Please pay attention.

Common publishing problems are:

1, repeated distribution: sending multiple services of the same category, the same model or similar style to seize traffic, disrupt the foreground display, and service case types.

-provide services according to each industry, and multiple industries are not allowed. In principle, each industry is limited to one service, such as women's clothing industry. Merchants have diverse needs and can provide services according to different styles, such as street shooting, apathy and differentiated styles. The cases on the details page also need to be consistent in style;

Punishment regulations: permanent freeze

2. Low-price drainage: the ultra-low price of 1 yuan is set on the details page, which leads to the service price of the search page of 1 yuan, which disrupts the market service price positioning.

-The main specifications in the details page refer to the lowest guide price. If there is a requirement to make up the price difference, please set it as required;

Punishment: 2 points will be deducted from the service provider and frozen for 7 days.

3. Not released by industry: the main picture and title are not released by industry, such as underwear, bra for main picture and posters are not allowed to be released by industry.

-"Commodity short video" and "commodity photo" are not allowed to have big-character posters, and pictures and titles must be published by category.

Punishment regulations: permanent freeze

4. The details page is not standardized: video/photo cases of various industries are placed on the details page, which has nothing to do with the published industry and has no service description.

-The module that the details page must contain: 1) shows more than 80% of the corresponding cases (cases consistent with the title and the main picture, but not more than 20% of cases in other industries); 2) Description of service flow and after-sales service (especially some controversial treatment). Note: Please fill in according to the background box. Please fill in all the information about our presentation with the model truthfully.