Traditional Culture Encyclopedia - Photography major - What is the difference between product photography and other photography?

What is the difference between product photography and other photography?

Product photography is different from news photography (conveying information in the simplest way) and artistic photography (making photos in a very casual way). Its ultimate goal is neither aesthetic priority nor reflecting the photographer's personal feelings and thoughts. Its ultimate goal is to spread commodity information and tell ideas as the main motivation, cater to consumers' interests and achieve the purpose of sales promotion, which is obviously utilitarian. Advertising is a prelude to commodity competition, therefore, the photographer's thinking and skills must be ahead of or synchronized with the changes of various commercial factors in order to innovate. In terms of expression, advertising photography needs more techniques and skills than ordinary art photography, and art photography is based on faithfully expressing the aesthetic feeling of goods, because the aesthetic feeling of goods directly comes from the function of goods themselves, which truthfully reflects the beauty of goods and also reflects the quality and function of goods to a certain extent. On the other hand, advertising photography needs the perfect application of technology and skills, because any slight negligence and mistake in the picture may remind customers of the quality of goods. Make customers have distrust of goods, thus affecting the sales of goods. The biggest feature of commercial photography is commerciality. The scope of commercial photography is very wide, even in various industries, among which the most obvious are product photography, advertising photography, portrait photography, studio photography and other photography works with commercial value that need to be purchased, including aviation and space. Moreover, many freelance photographers sell photos as commodities, and many photo agencies sell the photos they buy to people in need.

?