Jin Mei Award Announcement

Shanxi Provincial Tourism Bureau issued the award-winning announcement of Shanxi tourism theme slogan and image logo collection activity of "Imperial City Xiangfu Cup", and "Jin Jin Shan Mei" won the Shanxi tourism theme slogan award.

It is understood that this activity has aroused widespread concern from all walks of life since it was launched in May. * * * The 130 18 tourism theme slogan and 12 16 tourism image logo have been collected. Among them, four authors, Huo Gang from Taiyuan City, Shanxi Province, Wu from Kaili City, Guizhou Province, and Zheng Wenquan from Shaanxi Province, wrote the slogan "Jinmei" with the same content, which met the requirements of the announcement of this solicitation activity, and * * * won the award for adopting Shanxi tourism slogan. At the same time, five Shanxi tourism slogans such as "China verve, Jin Mei", "Dream of hometown, draw Shanxi", "Humane Shanxi, Jin Mei", "Dream of ancient civilization, intoxicated with new Shanxi" and "Famous Mountain in Shanxi, Jin Mei" won the finalist award.

The image of Shanxi lights up the screen.

In order to further establish the overall image of Shanxi's tourism and improve its popularity, the tourism department of Shanxi Province, in conjunction with major tourist cities in the province, made a comprehensive appearance in the promotional videos of Shanxi's tourism image in CCTV- 1 News 30, CCTV-4 China News, CCTV-4 Cross-Strait, CCTV- 13 Morning News and other columns. This publicity campaign will last for three years. It is understood that the promo will also be broadcast on the Chinese channel Phoenix Vision and Phoenix Early Bus of Phoenix Satellite TV, with a total investment of over 1 100 million yuan.

Make every effort to build a big tourist province

The general manager of Shanxi Province * * * filmed three sets of promotional videos. The first set of promotional videos is based on the well-known scenic spots in the province, focusing on promoting national AAAAA-level tourist attractions such as Wutai Mountain, Yungang Grottoes and Imperial City Xiangfu during the broadcast time. The second group of promotional videos shows the image of 1 1 prefecture-level city, and the duration of each city image promotional video is 15 seconds. The third set of promotional videos is a combination of three cities to promote the image of the city. The background music of the three sets of promotional videos is all sung by Guo, saying that Shanxi is a beautiful place, and the slogan is China Shanxi Shanxi Shanxi Shanxi Jinmei.

Experts and celebrities talk about the "goodness and beauty" of Shanxi tourism culture

On 20 12, our province vigorously launched a brand-new tourism image promotion-"Jinmei". This appealing and influential image slogan has aroused widespread concern in society. The insiders believe that this is of great positive significance to expand and improve the popularity and reputation of Shanxi tourism and enhance the market competitiveness of Shanxi tourism.

Feng Jicai, a famous contemporary writer, writer and folk artist, once said: We can't stop the changes of an era, but we must keep the culture. In order to further shape the brand image of "Jinmei" and make it fully displayed and promoted, the Provincial Tourism Bureau invited experts and celebrities from different fields, such as Feng Jicai, Li Li, etc., combined with their respective research expertise, to interpret the unique connotation of "Jinmei" from different dimensions and take you to find the core of Shanxi tourism culture.

The presentation of Jin Jin Shan Mei should be said to be very clever. "Ancient Chinese civilization, Shanxi scenery" has been talked about for many years, so this adjustment should be said to be a new topic for "how to market Shanxi" in the new period. So this slogan needs to dig its connotation.

Speaking of Shanxi, coal is the most famous. What followed was the severely damaged natural environment. This is in great contrast with the tourism resources in Shanxi. How to make up for it is probably the next more arduous task. Slogan is transformed from homophonic, and people naturally think of perfection. Therefore, I believe that only by grasping the following three aspects can we truly achieve perfection.

First of all, we should highlight these good things of Shanxi's history and nature and vigorously publicize them. For example, the cultural relics and historic sites in Shanxi are great and easy for tourists to see. But what about the natural scenery of Shanxi? I haven't made an outstanding impression for so many years. This is a place that needs perfection.

Secondly, Shanxi should cultivate a number of fine products. Now it seems that there are not many tourist products in Shanxi. Although some world cultural heritages are world-class in resource ontology, there are still gaps in products themselves. Therefore, there must be fine scenic spots, fine hotels and a number of fine products, which is the second perfect place.

Third, we should make the experience of tourists visiting Shanxi perfect. This requires us to work hard on service. I have basically traveled all over Shanxi, and my evaluation is first-class resources, second-rate products, and even some can only be called third-rate products. Many resource advantages, our own understanding is not in place.

Wei Xiaoan, Director of Academic Committee of China Tourism College.

Judging from the characteristics of tourism resources, "goodness" and "beauty" are two kinds of experiences that human beings pursue in tourism experience. Generally speaking, sightseeing emphasizes the pursuit of beauty, such as famous mountains and rivers, historical buildings and so on. "Goodness" is a humanistic spirit, and we can experience the realm of "goodness" of China ancient civilization and Chinese civilization in Shanxi. Therefore, Jin Jin Shan Mei is a high-level summary of the characteristics of tourism resources and tourism products, taking into account both visual experience and spiritual experience.

The measure of a slogan depends on whether it is easy to spread. A very awkward or uncommon word or phrase will have poor communication effect. "Jin Mei" is taken from "perfection", and it is very convenient and effective to replace "perfection" with "Jin" in Shanxi, especially in oral communication. Therefore, from these two perspectives, I believe that in the next few years, "Jinmei" will strongly promote the development of Shanxi tourism, especially attract tourists.

As far as Shanxi tourism is concerned, Shanxi has always been known as the "ground museum" in East Asia, which means that Shanxi tourism has special advantages in heritage tourism. In the future development, besides sightseeing and heritage tourism, Shanxi's energy economy is very developed. How to combine energy economy to develop new products in eco-tourism, industrial heritage tourism and business exhibition tourism will make Shanxi's tourism resources and tourism product system more perfect.

Wu Bihu, director and professor of the Tourism Research and Planning Center of Peking University Chenghuan College.

Shanxi province is a master of goodness and beauty. The beauty of Shanxi lies in its 5,000-year-old, long-standing and rich historical and cultural accumulation; The beauty of Shanxi lies in the natural, magnificent and ingenious rivers and mountains; The beauty of Shanxi lies in its diligence, wisdom, respect for literature, simplicity and heavy folk customs; The beauty of Shanxi lies in the harmonious unity of culture, nature and folk customs.

Liu Feng, Director of the State Council Development Research Center and Dean of Oriental School of Management.

The Shanxi Provincial Tourism Bureau announced that they had collected a slogan for Shanxi's image propaganda. Later, I have been guessing what Shanxi will choose in the end. When the list was published, I was surprised to notice "Jin Mei".

"Perfection" is a word that China people are very familiar with. It is this kind of beauty that has reached perfection, and this kind of goodness has reached perfection, so it is called perfection. So where is the beauty of Shanxi? Many people think of yellow land when they mention Shanxi, but if you have been to the southeast of Shanxi, it will definitely change your impression. The scenery there is picturesque. When you walk into some mountainous areas, you will think that you are in Hubei and Hunan, but in fact you are in Shanxi. Therefore, Shanxi is not as full of loess as people from other provinces imagine. The scenery in Shanxi is diverse and rich, and you can see a lot of scenery here. This is the beauty of Shanxi.

So what is good? In ancient times, there was a man named Jie Zhitui. What did Jie Zhitui do as a minister when Jin Wengong was hungry? He cut off the meat from his leg and gave it to Jin Wengong. In ancient times, it was called loyalty, which was the ultimate expression of goodness. This is what we Shanxi people call kindness. So I think this slogan is very suitable for the image of Shanxi tourism.

Well-known host A Yi

The word "Jinmei" can sum up my feelings for Shanxi. The word "beauty" in the back is about the customs of Shanxi, and the word "goodness" in the front is about the human feelings of this place.

To talk about the local customs of Shanxi, from Taihang Mountain to Hukou, Sanjin has unique scenery, famous mountains and rivers, magnificent scenery and unique advantages. There are various geographical forms, including mountains and plains. In the 5,000-year farming society, the integration of man and nature has formed a very strong local customs, and her material and intangible cultural heritage is extremely rich. It can be said that there are countless examples of her local customs and the culture expressed by various art forms. A large number of cultural relics in our country are located in Shanxi, and its mountains and ridges contain profound historical connotations, which are extremely profound.

Shanxi people have been very hardworking since ancient times and cherish their own creation very much, so this is how the phrase "cultural relics on the ground see Shanxi" came from. Shanxi's natural conditions are also very good, because it is relatively dry and things are not easy to go bad, so it is extremely rich in ground remains, and it is the richest and richest province in China.

Speaking of beauty, Shanxi is a place where China's traditional culture is deeply rooted. For traditional and classic cultures, such as Confucianism, Taoism, Buddhism, etc., local people have created their own culture and expressed the classic culture in a popular and enjoyable way (entertaining). Such folk culture is extremely rich in Shanxi. Therefore, one of the provinces with the most intensive non-legacy projects in China is Shanxi.

I especially agree with the slogan "Golden Jin Shanmei", which is used very skillfully. The word "Jin" and the perfect word "Jin" are homophonic, which is actually a feature of folk culture. In this way, a homophonic word, expressed in a very interesting way, can easily enter the lives of ordinary people and read fluently.

I think "Jinmei" will be recognized by people, because it is rooted in this land and is a civilized tradition of this place. Many places are using a slogan to express the spirit of this city, but I think the best way to express it is to extract something from the history and culture of this place, which must have roots. After you extract it, it is also a contemporary pursuit.

Jin Jin Shan Mei also has its times. Why is Jin Jin Shan Mei still a pursuit? Take "mountain" and "beauty" as examples. This kind of beauty of mountains and rivers, the beauty of terroir, must have ecological meaning in it, so it also gives us a task: to protect ecology and protect the beauty of mountains and rivers. Kindness is one of our cultures. Protecting traditional culture, including our cultural heritage, is actually protecting the spirit contained in our heritage. What we call "goodness" also has the significance of excavating and promoting cultural protection. So I think this slogan not only expresses the historical spirit and cultural spirit of this place, but also expresses the people's pursuit of a better life and future in Shanxi.

Feng Jicai, a famous contemporary writer.

Rich and beautiful Shanxi is famous for its Shanxi merchants. In fact, the tradition of Shanxi merchants has two fulcrums, one is honesty and the other is unity between them. I believe that with the rapid development of information technology, the market economy has taken on an unprecedented new look. In this case, how can these two traditions of Shanxi merchants provide more spiritual nutrition for people today? I believe this is an important point for people to go to Shanxi to revisit Shanxi merchants, and it is also a bright spot for people to learn from Shanxi merchants.

Senior financial media person Li He

"Shanxi and Shaanxi" contains Shanxi people's good character of kindness, simplicity and simplicity. "Jinmei" represents the historical landscape and magnificent natural scenery of Shanxi's 5,000-year history and culture, traditional folk art and the development of emerging society. As one of the origins of the nation and history, since Pangu created the world, three emperors and five emperors, countless people with lofty ideals and cultural relics have left rich historical deposits in Shanxi, which provided us with valuable research historical materials and made us intoxicated.

Ji Lianhai, a famous historian.

As a magazine of human geography, we pay attention not only to the beautiful scenery of Shanxi, but also to the human history of Shanxi. As one of the birthplaces of Chinese civilization, Shaanxi not only left traces of Yao Shunyu's activities, but also produced many famous historical figures, such as Guan Yu and Weichi Gong. These characters had perfect images in the minds of the ancients. Therefore, if you travel to Shanxi, you can not only visit the beautiful mountains and rivers, but also further observe China in history and feel the pulse of Chinese civilization.

Li Li, a well-known geography magazine.

More than ten years ago, I read a book about Shanxi tourism. From this book, I know the rich tourism resources in Shanxi. Later, I have been to some places in Shanxi-of course, not many places. My impression is that, on the whole, the change is slow, but in some places it changes quickly and greatly.

I think it is unfair for people to label Shanxi all the time-he has made a lot of contributions to the growth of China, especially in steel and coal, so people's impression of Shanxi is "stupid and rough". Nowadays, the country's transformation of economic development mode has brought Shanxi the best opportunity for transformation and development. Shanxi is rich in tourism resources and profound in cultural heritage, which is a field worthy of vigorous development. Buddhist culture, natural scenery and local customs are all worth seeing.

After work that day, I watched Jin Jin Shan Mei for the first time. These four words are very clever. In fact, he used a homophonic word. This plan is very accurate, and the level of the plan is also very high. It is easy to pass, easy to remember, interesting, eye-catching, easy to remember, good, fast and convenient. Moreover, this is also in line with the theme of Shanxi's transformation from a province with large tourism resources to a province with large tourism economy. Of course, under the correct leadership of the provincial, municipal and county party committees and governments, with the active participation of the broad masses of the people and the help of people from all walks of life, the tourism economy of Shanxi, a major tourist province, will certainly develop by leaps and bounds in the future.

Famous calligrapher Zhang Zishuo

I was born and raised in Shanxi, and grew up drinking Yellow River water. People say that the scenery in Shanxi is good, which is true. Over the past 5,000 years, talented people have come forth in large numbers in Shanxi, leaving behind a rich culture. From the perspective of photography, from south to north and from east to west in Shanxi, the scenery and people that photographers can shoot are endless. Over the years, this land of Shanxi has made a batch of excellent photographers who are well-known at home and abroad, and one excellent photographic work has emerged. Today, Shanxi is a place that photographers pay attention to and love. I think it is very good for Shanxi to launch the tourism slogan of "Jin Jin Shanmei". I hope more people will pay attention to Shanxi, publicize Shanxi and let Shanxi go to the world.

Wang Yue, Vice Chairman of China Photographers Association.

The slogan "Golden Jin Shanmei" should be said to be a good slogan. Where is the good news? In my words, there are two good things: she is strange and smart.

"Strange" is because goodness and beauty in "Jin Mei" are very accurate words to express Shanxi's tourism. "Beauty" shows that there are great rivers and mountains in Shanxi, which are also national fine products, such as Hukou Waterfall and Wutai Mountain. The profound cultural background of "beauty" returning to beauty in Shanxi. Shanxi is one of the cradles of Chinese civilization, so it is definitely a big cultural province. In addition to "beauty", the word "goodness" is also used to express the development of tourism in Shanxi. On the one hand, "good" embodies the quality of Shanxi tourism and is a good industry. On the other hand, it reflects that the service provided by Shanxi to tourists is humanized and good. Beauty and goodness can fully reflect the overall image and development of Shanxi tourism.

She is smart, too. She changed the familiar "perfection" into the abbreviation of Shanxi with the homonym in the language, which is catchy and very concise, and perfectly summed up the tourism image of Shanxi in just four words.

Li Mingde, Deputy Director of Tourism Research Center of China Academy of Social Sciences.

Shanxi has profound cultural background, beautiful scenery and simple people's feelings. People often say that Shanxi has a history of five thousand years. When you arrive in Shanxi, you can feel the beauty and beauty of Shanxi. The slogan "Golden Jin Shanmei" is concise, easy to understand, easy to pass on, easy to remember and catchy. It's really a good tourist slogan.

Wang Xingbin, former director of Tourism Research Institute of China Tourism College

When I was a child, I always yearned for the song "People say that Shanxi has good scenery". Later, I kept hearing the phrase "five thousand years of culture to see Shanxi", which deepened my desire to travel to Shanxi. Qiao Family Courtyard and Wutai Mountain are both places I yearn for. I hope to have the opportunity to personally experience Jin Jin Shan Mei and share it with you.