Model essay on the establishment scheme of photography studio

Time flies, and inadvertently, our work will usher in new progress. At this moment, we need to start making a work plan. What are the characteristics of a good work plan? I'll give you a sample article about the plan to set up a photography studio. I hope you like it!

Photo studio establishment plan 1

Name: Sculpting Time Photography Studio

Team members:

Contact information:

Time:

Background of establishment:

With the continuous growth of the photography community, talents mainly focus on artistic grammar information (professional courses meet the needs of photography, photo post-production, video production and editing), our technology continues to improve, and the employment pressure of college students continues to increase. We want to turn our hobbies into entrepreneurial experience, so as to better adapt to the society in the future, lay the foundation for finding a job and starting a business in the future, and give our college students a platform to exercise and show themselves.

Prospect analysis:

In view of the great demand of college students for artistic photography, the photography studios and photo studios outside are expensive, and most of them are wedding dresses and children's photography, so there is a big gap in the field of photography in the school. We are fully equipped with professional photographic equipment (SLR cameras, tripods, pay-offs, reflectors, etc. ), as well as a large number of reserve talents in the society, including Professor Tao and Mr. Sun, a French major in radio and television.

Business scope:

This studio mainly deals with students' art photos, creative graduation photo photos, couples photos, campus scenery photos, creative postcard production, photo post-processing, video recording and video/audio editing. Leave good memories for college students' campus life.

Workflow:

After receiving the student's order, fill in the service demand form, choose the scenery that the students like according to the business requirements, let the students choose photos/videos according to their own needs and preferences, and post-produce the photos/videos selected by the students. Students can retrieve photos/videos and fill in the feedback form.

Financial budget:

The studio needs:

1. SLR camera (existing)

2. Medium-long focal length, short focal length and fixed focal length (existing)

3. Tripod (existing)

4. Reflector (existing)

5. Filters and polarizers (existing)

6. Cable Release (Existing)

7. Computers (existing)

8. photographic paper

9. Leaflets and picture books

10. Printing related

SWOT analysis:

Advantages:

1. The service major has rich experience in campus photography and post-production, which can make your photos

The film is exquisite and perfect, with few mistakes.

2. Teamwork can choose the position that suits you best every time and shoot the effect that suits you best.

3. Provide one-stop service easily and effortlessly.

4. Price concessions. Each set of products is rich in content, and the price is lower than that of the off-campus photo studio, which meets the needs of students.

Demand and endurance.

Disadvantages:

1. There is no fixed office.

When the demand increases, a small number of staff may limit the quality of service.

3. The management experience of the first photography studio in the school is insufficient and its popularity is not high.

Opportunities:

1. The price of off-campus photo studio is very high, which is beyond the tolerance of students.

2. Most of the children's photography outside the school is wedding dresses.

3. The off-campus photo studio is unfamiliar with the school environment and students' needs.

Students have a great demand for this service.

5. The campus environment is beautiful and the photography conditions are good.

Threats:

1. The popularity is not high enough, and there may be insufficient tourists in the early stage.

2. Off-campus photo studios pay more and more attention to the needs of student groups.

3. The production cost of photography is high.

Now students like to take selfies, and the demand for art photos has declined slightly.

Marketing planning:

As our main consumer group is college students, we mainly adopt the following marketing methods.

1. Promote through the Internet (QQ, Renren, Weibo, BBS).

2. Distribute publicity materials in schools by printing leaflets, posters and picture books.

3. Let students pass on word of mouth through excellent service.

4. Publicize through the school media (a newspaper, a magazine, heart talk radio).

5. Promote with the help of existing associations.

Photography Studio Establishment Plan II

Taking the rental time as the starting date and taking the month as the unit;

This time plan is just a personal idea and needs to be discussed and revised.

1.n months ago:

-N. 1 Understand the operation mode, shooting and post-production process of the same industry;

-N.2 Preliminary positioning of studio, determination of temporary service group and operation mode;

-N.3 Determine the geographical location of the studio, purchase the domain name and space for making websites, build network templates, register the blog, email and chat tools of the studio, and become registered users of some related websites;

-N.4 Buy some photographic equipment and props, and know the purchase address of the equipment or props that need to be supplemented;

-N.5 find a film production agent, one for digital printing and the other for photo album production; If they don't run photo frames, they need to find another photo frame dealer;

-N.6 release debugging web pages and blogs;

-N.7 Be proficient in photographic equipment and solve most shooting technical problems;

-N.8 Marketing personnel are proficient in the professional marketing language of photography;

-N.9 studio name and VI preliminary.

-N. 10 Print a small number of business cards, photos, photo albums and various information forms;

Second, the first month:

1. 1 On the first day, according to the housing pattern planning and use scheme, the layout of the working area was conceived;

1.2 contact the decoration unit;

1.3 Determine the layout scheme and architectural layout of the studio;

1.4 supplement equipment props and master the use of equipment;

1.5 looking for sample clothes models and temporary makeup artists;

1.6 It takes 3~4 days to complete 5+ themes, each theme has 20+, and the film will be modified after the shooting task is completed every day;

1.7 Cut the single piece according to the layout scheme of the studio;

1.8 Design the photo album, and confirm the layout before the manufacturer releases it;

1.9 Enrich and improve the content of the webpage, and publish and promote it;

1. 10 filming, framing and hanging;

1. 1 1 Improve the layout of the studio;

1. 12 make several sets of location shooting schemes;

1. 13 Formulate the system and product pricing;

1. 15 network communication and logo communication;

1. 16 Start several activities (preferably 1) for online marketing.

Third, the second month:

2. 1 Promote the studio through websites, forums and chat tools;

2.2 Seek cross-industry cooperation;

2.2 take orders;

2.3 The number of shots is small, ensuring that each set of guest films has sufficient working hours and high-quality work results;

2.4 improve the VI system.

The third month:

3. 1 appropriately increase the shooting amount so that all departments can digest it in time during photography and later stage;

3.2 Supplementary passenger film samples (authorized);

3.3 process specification;

3.4 Adjust the long-term positioning and price strategy according to the situation.

April to August:

4. 1 8 months ago, without considering or recruiting as few employees as possible, explore a long-term applicable studio operation mode; _

4.2 Take a differentiated route if possible;

4.2 Strive for and control a certain amount of shooting and sales;

4.3 Strive for customers' favorable comments on the quality and service of photos and videos;

4.4 Skilled application of network marketing and activity planning;

4.5 Record and analyze valuable data and information.

Nine to twelve months:

9. 1 If you don't complete the established steps in the first eight months, this stage is the last chance to decide whether you can play next year;

9.2 Let's flip through the battle map and visit the park for a few days before the battle.

Difficulties:

Website construction and network marketing;

Communicate with customers with high quality;

Photography Studio Establishment Plan 3

I. Summary of the planning document

1. company tenet: this studio aims at serving the public, providing the best products, meeting the needs of customers, and providing customers with quality products and services wholeheartedly.

2. Management team: The company has a strong entrepreneurial team, the main members of which are hall managers, makeup artists, photographers, public relations personnel, business introducers and assistants. The team is experienced, skilled in technical application, closely coordinated, and all employees are conscientious and can make suggestions for the company's development.

3. Entrepreneurial project: This studio mainly deals with the shooting, development and design of nostalgic photos, wedding photos, baby photos and leisure photo photos, and also runs the engraving of CDs.

4. Legal form of the company: registered legal private enterprise.

5. Company strategy: to build the image of the photo studio with high quality and high service in Langfang. Now that the local market is in a favorable position, expand its influence, open up the market in Hebei Province, and gradually establish a good image in China, with a high reputation, so that this photo studio can be unique, thrive and prosper, and write a glorious chapter in the cause of the photo studio.

6. Table of technical characteristics

(1) has rich shooting experience.

(2) Skillful use of various photographic film development technologies.

(3) C. Be able to master the skills of using filters and flashlights.

(4) Be able to skillfully use light to shoot portraits indoors and outdoors.

(5) Be able to edit photos by high-tech means such as digital cameras.

7. Operating characteristics

(1) The service is sustainable. Can provide customers with long-term services, keep in touch with customers in good faith, provide preferential activities information in time, and feedback customers' opinions in time.

(2) The activity is attractive and unforgettable. There is an activity to select the best person of the season. The winners will be awarded honorary certificates and presented with exquisite gifts, and their photos will be displayed in the store for one month.

8. Business model: private enterprise franchise stores. Welcome people from all walks of life to raise funds to become shareholders, and expand the entrepreneurial power of the studio with strong funds, which is convenient for the company's greater development.

9. Capital status: It is estimated that the initial capital is 300,000 yuan, the reserve capital is 50,000 yuan, and the total capital demand is 350,000 yuan.

Second, products and services

1. stage: At present, our studio is in the stage of starting a business, taking the sustainable service route in the initial stage of starting a business. As a customer of our store, we send blessings on birthdays, wedding anniversaries and major festivals.

2. Product features: In order to provide you with quality service and enjoy the unique absolute concept, you can have your own diy photo album and photo frame. In addition, we will also provide unique photo album and photo frame design, so that you can have a great experience and feel different.

serve the dishes

(1) Hall service: When customers enter the store, they should greet and greet politely, hand over a cup of hot water with our logo printed on it, treat customers as friends, provide full service to customers, be responsible for the whole consumption process of customers in our store, and prevent customers from leaving the order at a certain stage. If customers decide to spend money in our store, register, file and keep their information confidential. After taking a photo, the customer sets the photo selection time and calls the day before the photo selection. If you can't develop the film within the scheduled time, you should inform the customer two days in advance and apologize sincerely. Check whether the customer's photos can be submitted to the front desk before filming, and call the customer to remind him to determine the filming time; If you can't take the film as scheduled, even call the customer, explain the situation and apologize, and make corresponding compensation. Customers will get a green souvenir printed with our logo from the lobby staff after completing this consumption.

(2) Telephone service: When customers call to complain, they should listen carefully, record it and feed it back to the staff of each department; If the customer's complaint problem has been solved, he will call in time to thank him for his valuable advice; If my studio has new policies and services, inform old customers in time; Call customers to congratulate them on their birthdays, wedding anniversaries or major festivals, and extend sincere wishes.

(3) Location service: location shooting requires an appointment in advance. Call the customer one day before the scheduled date and inform them to shoot the location. Clothing, cosmetics and accessories to be photographed should be prepared in advance, and benches, tea, umbrellas and other items should be brought, which are all considered by customers. Remind the location photographer to get everything needed.

Third, industry analysis

1. Industry Status: Most wedding photo studios now evolved from traditional photo studios more than ten years ago, and generally went through three stages: the production period and the growth period. As a fashionable new service industry, the net profit of this industry in these three stages is generally around 200%, so it is easy to make a profit by opening a photo studio. From the beginning of 2 1 century, the situation of the photo studio industry is not optimistic. Of course, this does not mean that there is no profit in opening a photo studio. With the improvement of people's material living standards, the requirements for quality of life have also increased. As a once-in-a-lifetime event, marriage makes people pursue the romance and perfection of the wedding. Therefore, as an important part of the wedding ceremony, wedding photography has attracted more and more attention, and its audience is still very wide. Moreover, wedding photography can run personal art photos, document snapshots and so on. , expand the audience. Therefore, operating a wedding photo studio has certain advantages and potential.

2. Competition: Wedding photography belongs to the top ten violent industries, attracting many people to invest in this industry one after another, and the related employees are also increasing year by year. The emergence of small and medium-sized wedding photo studios, on the one hand, grows at a rate of 20% ~ 30% every year, on the other hand, it eliminates competitors at a rate of 15% ~ 25%. It can be seen that the competition of wedding photo studio is very fierce. According to the survey, there are 87 photography enterprises in Langfang. Large ones, such as Roman holidays and Paris spring. Medium-sized, such as Olivia, a century classic. As small as a rose classic, Bali photography studio. They are distributed in various areas of Langfang, especially in the fourth street of pedestrian street. They take wedding photography as the main project, and then operate personal art photos, ID snapshots and so on. The management remains the same. In addition, in recent years, many kinds of photos are also potential competitors. With the advantages of convenience, quickness and cheapness, photo stickers quickly occupied the market and intensified the competitive situation.

3. Competitive Strategy In the face of fierce market competition, we should plan and manufacture relevant competitive strategies. To enhance the competitiveness of enterprises, the first thing is innovation. Stand out in the same industry, such as giving gifts and unique discounts. Secondly, the similarities and differences of services are obtained. Employees should establish the concept of service first, so that customers can enjoy quality service. The evaluation with material value is helpful to establish a good corporate image and make intangible assets increase in value. Third, personnel differentiation. Hire high-quality personnel, improve the quality of all staff, and constantly improve the level of the enterprise itself. The fourth is price differentiation. China people generally have the psychology of pursuing cheap, high-level short-term marketing activities in the initial stage of opening. The fifth is to advocate the audience to make secondary consumption. If there are no clocks in digital cameras, they will be very comfortable to be developed in the form of general photos.

4. Market positioning analysis

(1) The location should be selected in areas with frequent personnel activities, places with suitable environment and convenient transportation, and central business district. Wedding photography is an industry that people pursue individuality, which can neither be located in industrial areas nor in outer suburbs. Suitable for commercial and residential areas. It is best to be at the junction of Langfang's business district and residential area. People's Park has fresh air and pleasant scenery. Suitable for location shooting of wedding photography. Located near it, it helps to shoot in the near future. And there are large commercial buildings such as Pearl, Hualian and Huasen, which provide a good surrounding environment.

(2) The audience set up different environmental facilities for customers of different ages, such as nostalgic classics, wedding photography and artistic photo.

Fourth, marketing organization.

1. Brand Strategy As the latest fashion studio in Langfang, our brand concept is "to keep the beauty of moments and create fashion classics", featuring classic memories, exquisite wedding dresses, lovely babies and casual photos.

2. The packaging strategy misses the classics: the main target customers are middle-aged and elderly people, and the theme is "Flowers bloom silently, and the years have traces" to record the beautiful sunset; Exquisite wedding dress: the theme is "romantic and pure beauty, true love for life", and the most important moment in a woman's life will always be fixed, and beauty and elegance will always be remembered; Lovely baby: the theme is "happy track, endless aftertaste", pure heart, tender appearance, innocent smile, remembering the years; Casual photo: the theme is "true self, free to show" gorgeous moment, recording eternity.

3. Marketing Strategy In April, the grass grows and the flowers are overflowing. This is an exciting season, and you are sunny. Don't you want to be the moving point? As long as you have the belief of pursuing beauty, we will create first-class visual impact for you. Before entering the venue: on the opening day, leaflets will be distributed at the entrance of the studio, advertisements will be made in Langfang Daily and Season 5, and special lollipops will be distributed to the children who come to visit. All paper cups in the store will be printed with logo. On the opening day and the first three days, models showed related clothing collections. Expansion after entering the market: when customers come for the first time, they attach a leaflet with the policy of "taking more photos and giving more discounts", that is, when old customers come for the second time, they can get a 10% discount, and those who introduce relatives and friends can get a 15% discount. The more introductions, the lower the discount. Record the information of each customer in detail, such as their birthday, wedding anniversary, baby's birthday, etc. On this day every year, the service department will call them. Every time the theme series of the new season goes on the market, we will send new brochures to customers' homes or send short messages to customers. Every quarter, awards such as "the most beautiful bride", "the most beautiful baby" and "the most beautiful love in this city" are selected, and certificates and exquisite small gifts are issued. All customers who come to our store to take a family photo will get a baby photo or a beautiful wedding photo.

4. The pricing strategy misses the classic series: exquisite wedding dress series _ _ yuan: exquisite and elegant about 3,000 yuan, retro palace about 4,000 yuan, aristocratic feelings about 4,000 yuan, romantic petty bourgeoisie about 2,500 yuan, beautiful midsummer about 3,000 yuan, cute baby series: leisure photo series around 500 yuan: around 700 yuan (cute, handsome, non-mainstream, romantic, nostalgic, retro).

Verb (abbreviation for verb) financial plan

1. The rent budget is beautiful. The wedding photo studio chooses to stay in a business district with good greening and convenient transportation. Prices in general business districts are relatively high. Beauty's wedding photo studio is a medium-sized photo studio, and the store should not be too small. It is expected that the first floor will be divided into two parts: the lobby on the first floor will have a front desk, and a number of coffee tables and chairs will be set in the center of the lobby for business negotiations; There are two rows of dressing tables on both sides of the hall, and partitions are set in the middle and back of the hall. The second half is used as an operation room to accommodate computers and photo editors for later photo production and film selection. The photo studio and dressing room on the second floor. To sum up, the budgeted rent is 6,543,800+0.5 million.

2. Interior decoration: 53,000 yuan. Buy photographic equipment

(1) digital camera: ① professional telephoto camera for location shooting 1 set, with a budget of 20,000 yuan. (2) Two professional single-lens reflex cameras for indoor photography, with a budget of 1 1,000 yuan.

(2) Auxiliary equipment: ① Soft box: 3 pieces ② Reflector: 1 piece ③ Honeycomb cover: 1 piece ④ Movie lamp: 3 pieces ⑤ Background curtain:1piece ⑤ Props: several pieces: RMB 3,000 in total.

(3) Clothing: A women's wedding dress: 10 set of women's ethnic costumes: 3 sets of men's dresses: 3 sets of men's ethnic costumes: 3 sets, totaling 5,000 yuan.

4. Other hardware equipment

(1) computers: three computers with an estimated cost of 6,000 yuan are placed in front of the stage to manage the daily operation of the studio; The other two computers are used to edit pictures, and customers choose photos.

(2) Cosmetics: Cosmetic headdress is estimated to be 1 1,000 yuan.

5. Advertising budget

(1) Create your own website and purchase the domain name.

(2) Design related preferential activities and make prizes, such as making logo.

(3) printing brochures.

(4) Screen advertisements for magazines and squares: 6000 yuan in total.

6. Personnel budget

(1) First Hall Manager: 1500 ~ _ _ yuan+commission.

(2) Two business introductions: 1500+ commission.

(3) Three makeup artists: 1500+ commission.

(4) Three photographers: _ _ ~ 2500+ commission.

(5) Two photo editors: 1000 ~ _+ commission.

(6) One public relations officer: 1500 ~ _ _

(7) Three assistants: 900+ commission summary: the estimated initial capital is 300,000 yuan, the reserve capital is 50,000 yuan, and the total capital demand is 350,000 yuan.

Production plan of intransitive verbs

1. Manufacturing plan

(1) has a high-precision photography studio and location shooting typesetting equipment.

(2) The diversification of photo albums and photo frames can provide customers with as many candidates as possible. ,

(3) There is a photo agency that makes all kinds of pictures, and the room is equipped with all kinds of photographic film development technology and computer processing equipment.

(4) Clean and comfortable indoor shooting scenes, flashlights and typesetting equipment.

2. New product production plan

(1) Introduce the costumes of different regional styles. Including costume version, drama version and other types, so that it can be integrated into the modern wedding style and form a unique style. Buy warm old clothes, lively baby clothes, couples clothes, student clothes, etc. Suitable for different ages. Carefully create classic, fashionable and unique clothes.

(2) Set different types of photo frames and photo albums with different characteristics and personalities, decorate and embellish photo frames with different ornaments, and make wall-mounted photo frames, portable photo frames and floor-standing photo frames with materials such as crystals to set off the home.

(3) In terms of clothing accessories, wigs, headdresses, earrings, belts, shoes, etc. , is unique and innovative, combining ancient and modern styles. A fashion classic with ancient national characteristics and modern fashion style.

3. Requirements for technical upgrading and equipment updating

(1) Improve photography technology and equipment, introduce professional cameras and camcorders, and use high technology for processing.

(2) Attract more foreign advanced photography technology and technical equipment.

(3) Improve the technical content of developing photographic equipment and photo design, provide wedding photography videos and burn CDs.

4. Quality control and quality introduction technology

(1) Control and supervise the development quality of photos and the production of photo frames, and pay attention to the clarity of photos and the system resistance of photo frames.

(2) provide negatives and CDs.

Seven. organization planning

1. Entrepreneurial team: hall manager: 1 Business introduction: 2 makeup artists: 3 photographers: 3 photo editors: 2 public relations personnel: 1 assistants: 3 hall managers: As the manager of the photo studio, the shopkeeper has rich management experience, strong organizational skills, good communication skills and business exchanges, and is mainly responsible for daily business. Business introduction: Strong sense of responsibility, able to explain the questions raised by customers in detail, skillfully introduce the shooting types, provide customers with true and reliable information and thoughtful service, mainly responsible for introducing the shooting types, answering customers' questions and providing services to meet customers' needs. Makeup artist: good at makeup, with high aesthetic ability, more than 3 years of makeup experience, honest, kind and patient. Mainly responsible for making up for customers, matching clothes and accessories. Photographer: Have 4-5 years of photography experience, have their own unique views on photography technology, be skilled in photography skills, be good at communicating with customers, patiently listen to others' opinions and meet customers' reasonable requirements. Mainly responsible for shooting tasks. Photo editor: Skilled photo production ability, unique aesthetic vision, good at using various technical means to increase the aesthetic feeling of works, with a strong sense of fashion and art. Mainly responsible for the modification, typesetting and binding of pictures. Public relations staff: strong sense of responsibility, good at communicating with people, patient, diverse in thinking and good at organizing and coordinating work. Mainly responsible for coordinating public relations work such as shooting and staffing. Assistant: Hardworking, good communication skills and quick response. Mainly responsible for site layout, assisting photographers, solving some problems in the shooting process of customers, and providing humanized services (such as providing customers with a rest place and pouring water). ).

2. Standardize the management of work and rest time: employees responsible for all aspects are required to go to work on time every day, and they are not allowed to be late or leave early in any form, any excuse or any reason. Instrument: dressing the, generous appearance, no accessories. Work attitude: don't chat with colleagues during work hours, be clear and sincere in dealing with people, and listen to customers' questions and opinions patiently. Humanized management: provide lunch break, arrange employees' rest reasonably and provide a good rest environment.

3. Organize training: regularly train employees' business skills and improve their professional quality. Carry forward democracy and listen to employees' opinions: listen to employees' business suggestions patiently and then strengthen business management. Mobilize employees' accumulation: provide a good working atmosphere for employees, reduce unnecessary pressure at work, and enable employees to complete their work efficiently and with high quality.

4. Corporate culture pursues fashion, creates exquisite service and treats guests sincerely.

Eight. risk assessment

After some market research, the common risks in our photo studio are as follows.

1. Market risk: whether the prospect is broad;

2. Competitive risk: how to make yourself invincible;

3. Product quality risk: How can products and services satisfy consumers and meet their requirements?

4. Technical risk: Whether the professional level of the photo studio is high enough;

5. Managing risks: How to ensure the normal operation of the entire photo studio;

6. Financial risk: how to arrange the allocation of funds reasonably to make the studio profitable;

7. Other risks: such as laws, policies and fires. Faced with the above risks, my studio's countermeasures are as follows

(1) Market risk: Make a market survey of the citizens around the photo studio, even if you listen to opinions and suggestions from all sides, understand the needs of the public, cater to the tastes of the public, and further expand the consumer market under the current market situation.

(2) Competitive risk: In the face of fierce competition from peers, our studio should achieve "he has me, he has nothing, and the price is reasonable", make its own style, reasonably price goods, innovate constantly, keep freshness and vitality, and improve competitiveness.

(3) Product quality risk: Our studio has strict requirements on product quality. No matter shooting, development or production, we strictly control, strive for perfection, serve warmly and regard customers as God. Never cheat consumers, reputation first.

(4) Technical risk: both photographic equipment and staff in my studio are strictly controlled, the quality of each camera is of high quality, and the technical level of every photographer and makeup artist is guaranteed and absolutely professional.

(5) Risk management: Each department of the studio has a clear division of labor, and there are strict disciplinary requirements from leaders to employees to ensure good teamwork and excellent management level.

(6) Financial risk: Our studio has detailed and reasonable regulations on the use of funds, with detailed records of daily income and expenditure and financial summary every day to ensure the normal operation of funds.

(7) Other risks: In addition, the photo studio has insurance to deal with emergencies. Operate legally under the policies stipulated by the state and put an end to all bad behaviors. The photo studio has various security measures. Based on the concept of "service first", Meizhishang Studio will wholeheartedly provide you with satisfactory services and sincerely welcome customers to visit!

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