Gallery introduction and related information

Speaking of galleries, maybe everyone's impression of galleries is just a place to buy and sell paintings. With the passage of time, galleries have quietly walked into our side. Many cities have various galleries, and their functions have changed from the original single to the present multiple. However, few people pay attention to the origin of galleries and their development in past lives. Today, rabbit, let me briefly introduce and? Open the gallery of memories.

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The Origin and Development of Western Gallery

The most common saying is that in the16th century, the collected works of art were displayed in the cloister of the west mansion, which is the origin of the gallery.

/kloc-After the 0/9th century, a gallery refers to a public exhibition place where the audience can enjoy fine arts works. The nature of the exhibition is basically the same as that of the art museum, perhaps smaller than that of the art museum, but it is more targeted at works or art schools. In addition, with the development of the capital market economy, the trend of commercialization of artworks is strengthened, and so are art dealers who specialize in artworks? Due to the needs of the times, the place where artists display and sell their works of art is also called a gallery.

Western gallery industry is one of the earliest forms of art market, which plays an important role in the art market. In the modern sense, galleries usually need agents or brokers with relatively fixed works of art.

It is not only a place for selling works of art, but also includes display and aesthetic functions; It relies on the perfection of the brokerage system to ensure the stability of its business form, and the gallery makes the market value of valuable works of art rise reasonably through systematic operation and publicity; Together with auction houses and art fairs, it forms a three-legged pattern of the art market. Especially for new painters and galleries, they pay attention to the appreciation space of their works, recommend them to institutions such as art galleries in a planned way, increase their popularity and introduce them to suitable collectors, which greatly promotes the development of new artists and makes the whole market really develop healthily.

The Origin and Development of China Art Museum

Since 1970s, due to the opening to the outside world, the improvement of people's living standards and the popularization of art, various galleries have appeared in some cities in China.

From 65438 to 0985, avant-garde painters who had been underground for a long time gathered into a trend, which opened the door for China's fine arts to approach the world trend. Artists began to yearn for the corresponding gallery mechanism and open up an independent art market in China.

From the marketing point of view, at present, galleries in China are mainly divided into three types: contract signing, agency selling and buyout.

1. Sign the contract

Signing a contract is to fix the relationship between the gallery and the painter by signing a contract. The painter regularly provides a certain number of works to the gallery according to the type, quality and price agreed in advance. All the works of the contracted gallery are selected by the gallery operators from the contracted painters. Therefore, their subjects, grades and levels are very high.

Step 2 entrust

Consignment means that the painter displays his works in the gallery, and the price is usually determined by the painter, but many painters still accept the suggested price of the gallery because the gallery knows the market better than the painter. After the work is sold, the gallery gets a commission from it, which usually ranges from 30% to 50%. Comparatively speaking, consignment is the main management mode of the gallery. Some new galleries often adopt this model at the beginning. The gallery only cares about sales volume, but does not promote painters. The other party shows a pure business relationship and lacks long-term cooperation.

purchase

Buyout is the exchange of ownership between the gallery and the painter. The gallery collects artists' works at a certain price and then sells them at its own price. This is a high-yield and high-risk management model, which requires operators' keen eyesight, abundant funds, professional knowledge and appreciation ability. The works bought out by galleries are usually painters who are of low value or are not valued in the current market. With the passage of time, some works have great appreciation space.

Nowadays, many people like to hang their favorite paintings in their conspicuous places, which also shows that galleries are more and more integrated into our lives, not just artists' art places, but we, if we have enthusiasm and love for them, should learn more about them besides paying more attention. Gallery, after all, is actually a kind of culture. Both China and the West have their own characteristics and differences, and these differences also reflect the cultural differences.