Traditional Culture Encyclopedia - Photography major - I would like to ask the book binding designer: how to do the binding direction of graduation design books for art design majors?

I would like to ask the book binding designer: how to do the binding direction of graduation design books for art design majors?

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Book Binding and Book Design

Abstract: As a technical term, book binding has been used for a long time in China. But in the past, book binding was understood as synonymous with cover design, which was caused by various objective reasons, not because of the conceptual limitation of the word binding itself. It should be said that the meaning of book binding has included the design of all parts of the book. Book design refers to the overall planning, design, production and marketing process of books, and book binding is a part of design and production. This paper makes a comprehensive interpretation of the two concepts of book binding and book design.

Keywords: book binding design, book overall design, book design

As a technical term, book binding has been used for a long time in China. Since the last century, in most people's minds, book binding only beautifies the cover of books, making book binding synonymous with cover design. In the past, in China, book binding only stayed on the cover design. Due to the constraints of social development, economy and environment at that time, and due to cognitive limitations, designers could not participate in the overall design of books. It is not that the word binding itself is conceptually limited, but that the meaning of book binding already includes the design of all parts of the book.

With the progress of modern society and the development of science and technology, people's design of books is also undergoing tremendous changes. This change is manifested in the change of book-making materials, and many novel papers and new special materials have appeared. Secondly, the connotation of books has changed. Traditional text-based books are gradually replaced by modern books with pictures and texts. Modern books have various forms, such as e-books, game books and concept books. Moreover, readers' ideas have changed, and now readers pay more attention to the external quality of books. All these reasons make the book binding innovative and changeable from the inside out. The connotation of the concept of binding also has new requirements. This paper understands the concept of book binding from the following two aspects.

First of all, the concept of binding in the usual sense

The word binding has been used in China for nearly a hundred years. According to records, binding was introduced from Japan by Mr. Feng Zikai in the 1920s and 1930s. At that time, "binding" refers to the process of folding paper into frames, binding it with multiple frames, and pasting the book cover. In an earlier period, China's ancestors did not use the word "binding". We understand "binding" and "binding" respectively: There are fourteen explanations of "binding" in The Grand Dictionary, and the tenth one is "the form of book binding, such as thread binding and hardcover"; There are three interpretations of "frame" in The Grand Dictionary, and the third one refers to "quantifier". Draw a picture, take a picture and call it a picture frame. People nowadays take a photo as a photo frame. This shows that since the Ming Dynasty, the inner pages of books have been calculated by frames. Through the above understanding, we can feel the close relationship between "binding" and books. At the same time, the ancients also used binding as binding. For example, in the Book Collection of Qing Dynasty, it is stated that "binding does not seek gorgeous decoration, but seeks proper protection." Elegant style, suitable thickness, exquisite and dignified, this is the first. "(2) the binding here is a constraint.

Some modern books have different interpretations of the word binding. The Chinese Dictionary explains the binding: "It refers to the artistic design such as book covers and illustrations, and the technical design such as layout and binding form. Lu Xun's Letters to Zeng Tian:' The luxurious binding of China's novel history is the first time in my life that I put on beautiful clothes. Ba Jin's Sink and Fall:' And the binding of each book is very elegant. From here, we can see that the binding in the usual sense already includes cover design, layout design, printing and binding. China Encyclopedia Dictionary also has a very detailed explanation on the binding design: "Binding is the planning of the overall form of books, that is, the design scheme and sketches put forward for the binding activities of books before they are formed. Book binding design is divided into two parts: artistic design and technical design. The former mainly focuses on the cover, and creates artistic forms such as spine, title page, illustration, title flower and tail flower; The latter refers to the layout format, materials and binding methods of the layout, forming a harmonious whole. "This is a complete book design process.

In recent 30 years, there is a concept that the word binding can no longer adapt to the design and production of books, and should be replaced by "book overall design" and "book design", because these concepts think that the concept of book binding is too narrow, which is a misunderstanding of the concept of binding. As we have seen before, from the category, the binding itself is not so limited, and the binding already includes the design of all parts of the book. Moreover, the frequent updating of concept names may reflect some new ideas, but with the changes of the times, these new ideas will soon become obsolete. History will disappear because of frequent updates, which not only causes confusion of concepts, but also makes concepts lack their own historical and national characteristics. We can redefine the meaning of book binding to meet the needs of book design in the new era. More importantly, don't stick to the traditional concept of book binding, but update its connotation from time to time, which is a way for book binding to realize its own evolution.

Second, the concept of modern book binding

The word "book binding" is translated from Webster's dictionary. "Binding" has multiple meanings, namely binding and bonding; It also means binding. In addition, Webster's dictionary can also find some words related to "binding", such as "paper cover binding, hardcover cover binding and loose-leaf binding". Therefore, the word "binding" is often used in the specific design of British books. The two words "binding" and "binding" are both professional words with industry characteristics, and both appropriately express the concept of book conception and production.

Book binding cannot be operated separately from books. Book binding is a part of the book, the face of the book, including all parts of the body. It is the essence of books, which is directly reflected in book binding. "The face of the book is the expression of the book's visceral function, which contains two meanings: the first meaning is what is expressed by the content and structure of the book itself, which is invisible to readers from the outside. It is extracted and given a' shape' to make it move and full of vitality. This is the meaning of the first face; The second face touches something bigger and deeper, namely the root of civilization and culture. Looking for the ancient cultural layer and the cultural roots hidden at the bottom of today's culture. This is what the second face means. " (3) Mr. Kangping Sugiyama compared the second side of books to the root of book culture, which endowed the book binding with profound connotation. It is also a high requirement for book binding.

The understanding of the concept of modern book binding is no longer a simple book making, nor a narrow cover design. It is an overall conception and production behavior of books from the inside out, and its scope includes not only the exploration of future book forms, but also the innovation of modern book technology. The progress of modern society, the development of science and technology and the renewal of people's ideas have greatly promoted the development of book materials, book printing and book binding technology, and even touched the expression of book binding culture.

The scope of modern book binding has gradually expanded and become more specific. It not only covers the planning of the original book form, but also includes the selection of folio, the design of cover and title page, the layout and illustration design in the text, and the printing and binding in the later period. At the same time, modern book binding boldly updated the previous forms of expression, production technology and materials used. Facing modern books, we should not only sublimate their external forms, but also renew their internal charm. When converting the information content text of books into two-dimensional or three-dimensional (virtual) visual images, binding should not only give new visual elements such as fonts, graphics and colors, but also give books deeper cultural connotations. Modern book binding not only develops and updates in external form, but also extends and deepens in internal charm and cultural heritage.

Third, the understanding of book design

The word design is literally interpreted as an idea and a plan. There are two explanations for design in Chinese dictionaries: "① Make a plan." Biography of Wei Zhi, the Duke of Guixiang, the reflection of the Three Kingdoms:' I left people around me, so I took medicine, and the secret recipe was poisoned, so I redesigned it.' (2) According to certain requirements, make drawings and procedures in advance for a certain job. "In essence, design is a way of thinking, a planning and planning for all aspects of human life, and an innovative thinking process. Design is a purposeful creative behavior under various conditions and restrictions. The general contents of design include planning, conception, communication and application. All design contents are basically the same, whether it is complex industrial design such as spacecraft or aircraft or cars, or simple packaging or advertising design.

Since the last century, design, as a new thing, has filled every corner of our lives. The classification of "design" can be divided into: architectural design (including indoor and outdoor environmental design, etc. ); Industrial design (including product design, furniture design, gift jewelry design, etc. ), graphic design (including packaging design, advertising design, book design, illustration design, etc. ), fashion design, textile design, animation design, digital media design, etc. Book design is one of them. Like industrial design and architectural design, it belongs to the category of plastic arts, and it innovates plastic thinking according to needs and applies it to social practice. Therefore, they all have similarities in design procedures, and they all need to go through initial planning to final application. Next, we try to understand and analyze the concept of book design from different angles, and realize the difference between book design and book binding.

The concept of "book design" was first put forward by Mr. Kangping Sugura: "I have been engaged in the overall design of books since the mid-1960 s, including the design of text layout, characters, fonts, font sizes, titles, catalogs, title pages, covers, belts and copyright pages. I have selected all the papers and materials, set the printing and binding processes, and even the propaganda varieties of books have become designs. In the process of putting forward, realizing and establishing the above-mentioned concept of' book design', there have been various conflicts and theoretical and technical disputes, but they were finally understood by everyone. " Nowadays, book design has gone beyond the personal responsibility of designers or illustrators, and it also needs the joint efforts of all participants involved in the whole process from topic selection planning to book writing. Therefore, book design refers to a series of designs including book topic selection, book form, book layout, material technology and so on, which is a design activity to create the overall visual image of books.

In book design, we should not only combine plane layout design with three-dimensional modeling design, material design and printing technology, but also inject interaction with readers into book design. This book design concept emphasizes the integration and cooperation of various elements in books. That is, book design, as a large structural system, is composed of various subsystems. Generally, it includes book form, book visual elements, book materials, book binding form and visual style, etc.

Book design, as a plastic art with commercial behavior, also includes the marketing of books, which is understood from the perspective of books as special commodities. Books are indispensable special commodities in human spiritual life, which not only pay attention to the inheritance of knowledge and culture, but also pay attention to the value for money in real life. Therefore, readers must be considered in book design. "Book design is a book design activity based on book sales methods and readers. Also known as comprehensive design, it is about the coordination of book design related factors such as the nature of books, printing and sales, and the realization of technical planning. " It can be seen that in book design, sales are inevitable. The purpose of books is for people to read. People read books to gain information and confidence that they can't do. Therefore, book design must not be separated from this main function of books. Book design should not only take "people's spiritual and cultural market" as the starting point of book topic planning, but also use the realistic commodity market demand to assist the specific conception of book design.

Book marketing activities are a series of activities carried out by the publishing industry to satisfy readers' psychology and master market demand. These activities include market research, analysis, research and prediction, and sales promotion after the book is formed. In fact, book design with marketing concept emphasizes the systematicness of book design. In this system, besides the overall binding of books, there are also the positioning of books, the promotion and sales of books, and the interaction with readers. The orientation of book topic selection refers to determining a market range of books for different readers, and determining the binding direction of books according to the needs of topic selection, so as to find a book binding style suitable for readers and bring meticulous consideration and care to readers. Therefore, in the concept of book design, book design is more systematic and functional after integrating the model of marketing concept. In this book design that emphasizes system and function, a higher form of brand book design has emerged.

To sum up, the concept of book design refers to the overall planning, design, production and marketing process of books as spiritual products, and book binding is a part of design and production. Therefore, the book design is very comprehensive. This comprehensiveness is manifested in its process: first, the orientation of the topic, which is the planning part of this book; Second, creating the external form of books and managing the internal information of books are the binding parts of books; Third, the promotion and sales of books and the coordination with the surrounding environment of books, especially the interaction with readers, are the marketing parts of books. Therefore, book design, as a category of design, is not only a creative behavior of a book, but also a harmonious symbiosis with the surrounding environment of the book. When book design expresses the inherent spirit, humanity and creativity of books, it designs this bridge to graft the spirit of books with people's thoughts.

Book design and book binding are not contradictory concepts, and combing the relationship between them is conducive to understanding the artistic concept of books. Book binding is a part of book design and a comprehensive plastic art. With the leap of the times, the concepts of book design and book binding will continue to deepen and surpass their original connotations.

Precautions:

1 Zhang Zilie. Spelling. International cultural publishing company, 1996.

② Sun Qingzeng. Collection summary. China Classical Literature Publishing House, 1957.

③ (Japanese) Kangping Sukula. The birth of the model. China Youth Publishing House, 1999.

Ge Hongyan. Introduction to book design. Zhejiang Photography Publishing House, 2007.

References:

[1] (Japan) Kangping Sugura. The birth of the model. China Youth Publishing House, 1999.

[2] (Japan) Kangping Sugura. Modern Japanese book design. Life, Reading and Knowledge Sanlian Bookstore, 1999.

[3] Lv Jingren. Openness: Book Design in Contemporary China. Tsinghua University Publishing House, 2004.

[4] Lv Jingren. Asked in calligraphy. China Youth Publishing House, 2006.

[5] Ge Hongyan. Introduction to book design. Zhejiang Photography Publishing House, 2007.

[6] Li Aihong. Book binding. Zhejiang Photography Publishing House, 2007.

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Book binding can explore the breakthrough development prospect of book binding from the current graphic design and three-dimensional sense.