What are the new media channels for product promotion?

In fact, new media has been popular for a long time. Today, it should be the heyday, with dazzling methods, and companies or individuals who make full use of these tools early have earned a lot of money. A large number of niche companies have also been established in the new media market segment. Most companies are equipped with the position of new media operation. This special position is also particularly hot in the talent recruitment market in 215, 216 and 217. What is the most profitable in 216? Luo Pang mentioned a self-media person in his New Year's speech. Since the media as a part of the current new media is very hot, it is very popular. I didn't write this topic until now, mainly to summarize the nature. The following words are mainly interpreted from the channels of product promotion, which are purely personal opinions. Please correct me if there is anything wrong. The impulse to write this article comes from several advertisements before the traditional Spring Festival Evening. Some people are talking about the decline of traditional media. Different from traditional media, what are the new media nowadays? Traditional media such as TV, newspapers, radio and magazines. For example, according to the preliminary statistics (214 data), there are 36 TV stations with more than 2, programs, which is due to the vigorous development of satellite technology, optical cable, telecommunications, limited and wireless technology in China. Newspapers, there are official and unofficial newspapers in every province and city. It is roughly estimated that there are 5, newspapers. For details, please refer to the Statistical Yearbook of the General Administration of Information. Broadcasting, roughly estimated to be no less than about 5. Needless to say, magazines, various entertainment fashion magazines, cultural magazines, health magazines, medical magazines, military magazines, etc., the number of statistics of each social attribute has not yet seen specific figures. Return to the perspective of commercial product promotion. The heyday of traditional media. The best place to advertise your products is TV advertising, followed by print advertising (newspapers, magazines, outdoor facilities) and broadcasting. At that time, there were no mobile phone parties or internet addicts. Most people's habits were watching TV programs, listening to the radio and reading newspapers and magazines. At this time, the advertisements are also simple and direct, such as "No gifts are accepted during the holidays this year, but only * * *", or the direct TV shopping advertisement "Audience friends, this * * * is not 999, nor is it 899, only 99, yes, you didn't hear me wrong, now call in ...", as well as various enrollment advertisements "Which is the best in mining technology, ... The brand recognized by the audience is also based on TV, which has been broadcast on TV, so there should be no problem. Looking back now, some of them will be written into classic textbooks as viral marketing slogans, because they are easy to understand and grounded, and the audience's acceptance is high, leaving a deep impression on every audience. The purpose of publicity has been achieved, and the sales volume has gone up. What a successful advertisement! Compared with traditional media, what are the new media? Just name a few names: Weibo, WeChat, Tencent, Twitter, FACEBOOK, Renren. com, Zhihu, H5, Baidu, Headline, Stupid Bird Social, Momo, Live Broadcast, Media Person, WeChat WeChat official account, Himalayan, Secondshot, Beauty Blogger, Fellow Uncle, app, bilibili, Eryuan, Mobile Games and E-sports. The noun relationship here is very confusing. Simply classify it: search engine, social networking, platform, online media, self-media and others. We were major search engines in the early days, such as Baidu, Google, Yahoo and 36; Tencent is not a search engine or social software, but also an early new media. In addition to Tencent QQ, there were Renren, BBS, MSN, intranet and so on in the early social software. At that time, blogs, tiger sniffing, cat flapping, watercress and Tianya seemed to be the most fashionable choices. The platform category is the major shopping websites, Taobao Tmall, JD.COM, Suning, Amazon, and various live broadcast platforms, such as pepper, panda and tiger tooth; Online media such as iQiyi, LeTV, Tencent Video, etc. Up to now, Weibo, Zhihu, Today's Headlines, WeChat WeChat official account, and various self-media have blossomed. I understand that search engines rank first in the world, such as Baidu, 36. If you pay enough advertising fees, you can let others see your advertisement, and there are enough advertising spaces. That's all money. The classification in the picture below is not only detailed, but actually all advertising spaces. Of course, this classification is more detailed, starting from the different dimensions of life, leisure and work. There is also a feeling that this is the era of the Internet, which covers all aspects of your life, and there are Internet-related companies everywhere from material to spiritual. For the advertising industry, internet advertising companies, various website production companies, and search engine optimization companies. Engine class has also provided a huge number of occupations for the society, and the most popular one is Cheng Xuyuan, code engineer and seo optimization. When a special post is established for this purpose, it is generally recognized by society. Especially the emergence of bidding ranking, Baidu you see is actually an advertising company. To find a word, the first three pages or even the first dozens of pages that pop up are all product advertisements without the information you are looking for. Of course, many companies have indeed won sales by this, as well as early promotion businesses, and there are many books on this promotion. Another thing worth talking about is social-WeChat. China's three Internet giants, BAT and Tencent, can't be ignored. QQ was used frequently before, and then QQ users successfully switched to WeChat users. Tencent also developed WeChat payment, Tencent service and subscription number. Wechat seems to be one of the necessary software for everyone's mobile phone. Whether you order takeout or go to a stall to eat a pancake, you can pay by WeChat, which makes it difficult for users to uninstall. Everyone uses WeChat, and the WeChat circle of friends is a network of contacts, which means resource appreciation and money power. Since there is this potential, it is essential that advertisements come. The hottest place in the past three years was Wechat business. Now when we talk about the color change in Wechat business, you saw overseas purchasing, mask agents, clothes and beauty cosmetics, etc. I once thought that Taobao merchants would all move to Wechat business. Passing the People's Square subway station, there are always many people who take the initiative to come forward. "Handsome guys and beautiful women, can you scan the QR code?" Everything should be done before it is too late. Wechat business children's boots, which are the earliest and well done, have reached the peak of their lives and become rich and beautiful. Socialization is also one of the treasures that Ali Alipay will compete with WeChat, and Ali still has a way to catch up. So you see that Ali split the 2 million activities and basked in your annual consumption bill during the Spring Festival in the WeChat circle of friends. The number of fans and friends of WeChat has also become the KPI index of some companies. Since WeChat has so many users, the advertising platform is even bigger. Many well-known brand activities choose to cooperate directly with Tencent, send posters or video advertisements that everyone can see, and occasionally refresh the circle of friends and there will be several brand advertisements. The popular WeChat WeChat official account, just as many companies have official WeChat (official Weibo), they also registered the official WeChat WeChat official account in time. Guanwei is a small station for enterprise broadcasting, and WeChat WeChat official account is the main channel for enterprise promotion. The new applet is not so popular. There are also all kinds of forwarded chicken soup in the circle of friends, hanging sheep's heads and selling dog meat to attract attention, boss's quotations or giving praise to leaders, which always takes a lot of time in a day. At this time, a social event happened, and some people from the media had a 1W+ reading volume in an instant. So advertisers chase after the media, and since the media began to integrate into the soft text. In the circle of friends, an emotional article you read may be an advertisement for a product, and a story about the protagonist of the smog house price may be an endorsement routine of a study abroad institution. Don't ignore the basin friends around you. New media emerge one after another, and what your friends around you pay attention to and what topics they are keen to discuss is likely to become the explosion point of the next new media. What new media does your product choose to promote effectively? What new media do you want to promote your products? Advertise wherever the crowd is. This involves industry segmentation and customer segmentation. Follow what is popular nowadays, which is called following the trend. If it's right, it's good. When Premier Li Keqiang proposed the "internet plus" in 215, almost all companies in China began to connect with the Internet, and a number of Internet start-ups emerged. However, most of them closed down in 216 when the capital chain broke. New media is so popular, how can you promote your products? I really want to tell you how to promote your wedding photography company; Which platform should red wine products be promoted? How to design the company's new media marketing; How to promote English training institutions online; How to increase the number of users in the game ... However, there is no answer here because of the limited space. Trust me on the specific industry analysis. The idea of promotion can be sent to you: analysis of customer group characteristics; Secondly, product selling point positioning; Third, look for new media with the most users or the best potential customers; Fourth, make creative works with temperature and connotation; Fifth, choose an effective advertising platform; Sixth delivery and data analysis; Seventh user interaction and residual temperature effect. As far as the forms of promotion are concerned, micro-posters, videos, soft articles, jokes, H5, commercials, hot spots, event planning and other ways are all brain holes, routines and means. Successful promotion is to make an irrational consumer always complain that the wallet is too thin and the fingers are too wide. At this time, there should be a case study, and I will write it here when I am in the mood. If the praise is over 1: The next topic is "How to make a good (brainy) advertisement (how can you make money by advertising?"? "or" How to become an opinion leader in a certain field? Please leave a message, you decide!